---
title: "Rakhi Set of 4 — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rakhi-set-of-4"
last_updated: "2026-08-11T10:46:19.507Z"
locale: en
meta:
description: "Niche score 52/100 · $26K/yr market · 82K searches/yr · $18.81 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $26K/yr market · 82K searches/yr · $18.81 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rakhi Set of 4 — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **rakhi set of 4**
**Worth a look**
Shows demand growing +405.2% this quarter, but a small market ($26K/yr) keeps it on the watch list.
Market size 7Growth 100Conversion 22Competition 43Returns 26Price range 79Avg price 85Brand share 56Review moat 86Quality gap 67
**Growth**
**Incredible****+405.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****285.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.87–$50.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 82K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, rakhi set of 4 is a $26K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rakhi set of 4 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#54,463**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **35.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**23%**
- nometo20% - Galis17% - VibrantGujarat14% - Generic12% - NiLy Craft8% - Hem Jewels5%
## **Demand**
Weekly Amazon search volume, last 25 weeks — +405.2% search growth over the last 90 days.
15K10KSpike '26Aug '25Sep '25Oct '25Nov '25May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rakhi-set-of-4/trend)
## **Top rakhi set of 4 search terms**
- **silver rakhi**12K/yr+196.3%0.2% conv. - **bhaiya bhabhi rakhi set**18K/yr+0.0%1.4% conv. - **bhai bhabhi rakhi set**11K/yr>1,000%2.1% conv. - **bhaiya bhabhi rakhi**7K/yr+570.8%0.6% conv. - **baby rakhi**4K/yr+198.1%0.0% conv. - **rakhi for bhaiya bhabhi**5K/yr+190.2%2.5% conv. - **rakhi set of 4**25K/yr>1,000%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rakhi-set-of-4/search-terms)
## **Top rakhi set of 4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nometo 925 Sterling Silver Rope Chain Bracelet 2mm Silver Bracelet for Men Women Silver Bracelet 6.5-9 Inches7**nometo**$14.01**4.3★1,059 rev](https://www.amazon.com/dp/B0BJKBVYFB) [2**VibrantGujarat Lumba Rakhi for Bhai Bhaiya Bhabhi Rakhi with designer beads handmade Raksha Bandhan Rakhdi with Envelope and rakhi box for Gift (Color1)**VibrantGujarat**$9.35**4.2★37 rev](https://www.amazon.com/dp/B098MW8VNW) [3**Galis Mens Bracelet - Stainless Steel for Men Non Tarnish Rope Chain Bracelets for Men Dad Husband Boyfriend - Silver & Black 7**Galis**$28.42**4.3★1,927 rev](https://www.amazon.com/dp/B083CYPKVJ) [4**NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair**Generic**$11.33**5.0★10 rev](https://www.amazon.com/dp/B0D8YPJ2T8) [5**Galis Chain Bracelets For Men - Premium Stainless Steel Mens Bracelet Silver Plated Non Tarnish Bracelet - This Snake Chain Stylish Gift For Him 7.5**Galis**$28.18**4.2★1,161 rev](https://www.amazon.com/dp/B083D132C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law**NiLy Craft**$5.87**0 rev1mo ago](https://www.amazon.com/dp/B0H22VQ2JV) [**IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee**IGH**$9.97**7 rev1y ago](https://www.amazon.com/dp/B0FG3CLH4B) [**CHERKRAFT Rakhi for Brother Floral Fancy Rakhi Thread for Men/Boy Bracelet Rakhi Raksha Bandhan (Style 1 Standard)**CHERKRAFT**$6.20**13 rev1y ago](https://www.amazon.com/dp/B0FF3DY287) [**ZULRI 92.5 Pure Silver Panchmukhi Rudraksha with OM Thread Rakhi For Rakshabandhan Rakhi With Fragrance Greeting Card & Roli Chawal and Silver Certificate of Authenticity (Red/Silver)**ZULRI**$15.09**0 rev1y ago](https://www.amazon.com/dp/B0FCCB6V3K) [**NiLy Craft Designer Couple Rakhi Set for Bhaiya Bhabhi with Ganpatiji Kodi & Leaf Charm | Premium Rakhi Combo with Diamond Ring & Real Kundan Ball and Glass beads | Raksha Bandhan Gift with Roli**NiLy Craft**$13.04**8 rev1y ago](https://www.amazon.com/dp/B0FB889M5Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law**NiLy Craft**$5.87**0.0★**▲ 439%**](https://www.amazon.com/dp/B0H22VQ2JV) [**Galis Mens Bracelet - Stainless Steel for Men Non Tarnish Rope Chain Bracelets for Men Dad Husband Boyfriend - Silver & Black 7**Galis**$28.42**4.3★**▲ 437%**](https://www.amazon.com/dp/B083CYPKVJ) [**IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee**IGH**$9.97**3.8★**▲ 436%**](https://www.amazon.com/dp/B0FG3CLH4B) [**Galis Chain Bracelets For Men - Premium Stainless Steel Mens Bracelet Silver Plated Non Tarnish Bracelet - This Snake Chain Stylish Gift For Him 7.5**Galis**$28.18**4.2★**▲ 376%**](https://www.amazon.com/dp/B083D132C2) [**CHERKRAFT Rakhi for Brother Floral Fancy Rakhi Thread for Men/Boy Bracelet Rakhi Raksha Bandhan (Style 1 Standard)**CHERKRAFT**$6.20**4.5★**▲ 285%**](https://www.amazon.com/dp/B0FF3DY287)
**~~View all trending →~~**
## **What buyers say about rakhi set of 4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Great quality”*
**Durability**17%
*“Durable”*
**Design-Overall**8%
*“The designs look elegant and meaningful, with the evil eye charm adding a special touch that symbolizes protection and good wishes”*
**Adjustability/Rotatability/Reclining**7%
*“It has good amount to adjust size”*
**Strength**7%
*“I love my new bracelet very strong and sturdy and looks great”*
**Ease Of Use**7%
*“It is nice yet simple”*
**Value For Money**7%
*“Amazing product and value”*
**Gifting Purpose**4%
*“Nice gift”*
**Size-Overall**4%
*“the sizing is very inclusive”*
**Weight Light**3%
*“Lightweight and looks terrific”*
### **What buyers complain about **
**Ease Of Use**60%
*“Difficult to put on”*
**Value For Money**20%
*“Not worth the money”*
**Metal Authenticity**20%
*“Fake silver”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**18%
**Advertised Vs Actual Product**15%
**Color**6%
**Wrist Fit**4%
**Thin**3%
**Material Quality**3%
**Ease Of Use**3%
**Stiffness**3%
**Design-Overall**2%
## **Common questions**
- **Is rakhi set of 4 profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +405.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the rakhi set of 4 niche?**
- 12 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in rakhi set of 4?**
- Top complaints mined from reviews: Ease Of Use, Value For Money, Metal Authenticity. The return rate is 5.0%.
- **What does it cost to enter the rakhi set of 4 niche?**
- Listings span $5.87–$50.32; the average listing price is $18.81 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.
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