---
title: "Rain Pants — $604K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rain-pants"
last_updated: "2026-08-11T06:20:26.706Z"
locale: en
meta:
description: "Niche score 53/100 · $604K/yr market · 2.1M searches/yr · $32.93 avg price. High returns (12.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $604K/yr market · 2.1M searches/yr · $32.93 avg price. High returns (12.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rain Pants — $604K/yr Amazon US Niche (2026) - Flapen"
---
# **rain pants**
**Worth a look**
Shows a sweet-spot price point ($32.93 avg), but high returns (12.4%) keeps it on the watch list.
Market size 64Growth 39Conversion 11Competition 85Returns 0Price range 91Avg price 95Brand share 61Review moat 39Quality gap 63
**Avg price**
**Incredible****$32.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.46–$104.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Good****$604K**
$604K/yr · 2.1M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,574.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rain pants is a $604K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rain pants market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$494K–$659K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#863**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**68%**
Top 20: 92%
**Top-5 click share**
**30%**
Top 20: 60%
**Open market**
**29%**
- 33,000ft31% - iCreek25% - FROGG TOGGS5% - Eddie Bauer4% - Columbia3% - PIDO YOGA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
70K50KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rain-pants/trend)
## **Top rain pants search terms**
- **rain pants**388K/yr+36.0%0.5% conv. - **waterproof pants**339K/yr-6.7%0.3% conv. - **rain pants men**285K/yr+11.8%0.8% conv. - **waterproof pants mens**239K/yr-18.6%0.5% conv. - **mens waterproof pants**146K/yr+6.0%0.5% conv. - **mens rain pants**118K/yr+46.0%0.8% conv. - **golf rain pants**65K/yr+67.4%0.5% conv. - **water proof pants men**89K/yr-16.1%0.4% conv. - **waterproof hiking pants**53K/yr+44.3%0.3% conv. - **waterproof pants men**47K/yr+13.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rain-pants/search-terms)
## **Top rain pants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$18K6%$36K9%$54K12%$73K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Mens Rain Pants Waterproof Windproof Lightweight Outdoor Rain Over Pants for Fishing Golf Work Hiking Black**33,000ft**$29.19**4.6★509 rev](https://www.amazon.com/dp/B09RDK9PD3) [2**33 000ft Mens Rain Pants Waterproof Rain Over Pants Windproof Outdoor Pants for Hiking Fishing Black**33,000ft**$32.72**4.5★5,453 rev](https://www.amazon.com/dp/B08M5C5C8P) [3**iCreek Mens Packable Rain Pants Waterproof Lightweight Over Pants Windproof Outdoor Pants for Fishing Golf Hiking (Black X-Large/30 Inseam)**iCreek**$18.67**4.3★814 rev](https://www.amazon.com/dp/B0DQGK114H) [4**iCreek Mens Packable Rain Pants Waterproof Lightweight Over Pants Windproof Outdoor Pants for Fishing Golf Hiking (Black Small/30 Inseam)**iCreek**$18.88**4.3★814 rev](https://www.amazon.com/dp/B0DQGK187D) [5**33 000ft Mens Rain Pants Waterproof Rain Over Pants Windproof Outdoor Pants for Hiking Fishing Black**33,000ft**$32.89**4.5★5,453 rev](https://www.amazon.com/dp/B08R7BTKH2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FREE SOLDIER Mens Lightweight Rain Pants Windproof Waterproof Packable Hiking Fishing Outdoor Pants (Black Medium)**FREE SOLDIER**$31.45**31 rev3mo ago](https://www.amazon.com/dp/B0G6JF3NSP) [**UIQUR Mens Rain Pants Waterproof Pants Lightweight Packable Half Leg Zip Pant Cuffs for Hiking Fishing Golf (Black 30W x 30L)**UIQUR**$16.68**19 rev4mo ago](https://www.amazon.com/dp/B0GS9DJCST) [**PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Dark Gray**PIDO YOGA**$20.15**147 rev11mo ago](https://www.amazon.com/dp/B0FMXGSQ25) [**PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Black**PIDO YOGA**$20.09**184 rev11mo ago](https://www.amazon.com/dp/B0FMX8Z4P2) [**iCreek Mens Packable Rain Pants Waterproof Lightweight Over Pants Windproof Outdoor Pants for Fishing Golf Hiking (Black X-Large/30 Inseam)**iCreek**$18.67**814 rev1y ago](https://www.amazon.com/dp/B0DQGK114H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FREE SOLDIER Mens Lightweight Rain Pants Windproof Waterproof Packable Hiking Fishing Outdoor Pants (Black Medium)**FREE SOLDIER**$31.45**4.4★**▲ 69%**](https://www.amazon.com/dp/B0G6JF3NSP) [**UIQUR Mens Rain Pants Waterproof Pants Lightweight Packable Half Leg Zip Pant Cuffs for Hiking Fishing Golf (Black 30W x 30L)**UIQUR**$16.68**4.2★**▲ 68%**](https://www.amazon.com/dp/B0GS9DJCST) [**Eddie Bauer Mens Athletic Fit Fixed Waist Active Performance Rainier Pants Dark Smoke Rainier 40W x 32L**Eddie Bauer**$35.88**4.4★**▲ 65%**](https://www.amazon.com/dp/B0CCSMTJJX) [**Amazon Essentials Mens Waterproof Breathable Insulated Snow Ski Pant Black Gold Color Block Medium**Amazon Essentials**$36.41**4.5★**▲ 64%**](https://www.amazon.com/dp/B08SMB74PV) [**iCreek Mens Rain Pants Waterproof Over Pants Windproof Lightweight Hiking Pants Work Rain Outdoor for Golf Fishing (Black Medium/34 Inseam)**iCreek**$26.69**4.4★**▲ 46%**](https://www.amazon.com/dp/B09HZBK5KD)
**~~View all trending →~~**
## **What buyers say about rain pants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Great fit, great pants”*
**Quality-Overall**10%
*“Affordable quality”*
**Comfort-Overall**10%
*“Comfortable to wear”*
**Water Resistance**7%
*“Definitely waterproof”*
**Weight Light**6%
*“I really like the lightweight”*
**Material Quality**4%
*“Good quality material”*
**Value For Money**4%
*“Good deal”*
**Pockets/Compartments**4%
*“Pockets”*
**Durability**3%
*“they still look like new”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**16%
*“Run large”*
**Quality-Overall**9%
*“Extremely cheaply made”*
**Water Resistance**9%
*“NOT waterproof”*
**Durability**9%
*“Not very durable”*
**Stitch/Finish/Polish**6%
*“Bad seam”*
**Pockets/Compartments**3%
*“no pockets”*
**Material Quality**3%
*“material easily rips”*
**Waist Fit**2%
*“big at the waist”*
**Smell**2%
*“Funky smell despite washing”*
**Drying Time**1%
*“Didn't work on keeping me dry”*
### **Top return reasons **
**Size-Overall**49%
**Waist Fit**10%
**Length**7%
**Inseam Fit**7%
**Material Quality**6%
**Thigh Fit**4%
**Hip Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**1%
## **Common questions**
- **Is rain pants profitable to sell on Amazon United States?**
- The niche generates $604K/yr across 72 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the rain pants niche?**
- 30 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in rain pants?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 12.4% — above our launch gate.
- **When does demand for rain pants peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rain pants niche?**
- Listings span $14.46–$104.45; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 2,574 reviews — the moat a new listing must climb.
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