---
title: "Trend — rain jacket - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rain-jacket/trend"
last_updated: "2026-07-21T06:40:58.645Z"
locale: en
meta:
  description: "rain jacket shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "rain jacket shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rain jacket - Flapen"
---

# **rain jacket**

**Worth a look**

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 65Conversion 9Competition 92Returns 24Price range 76Avg price 95Brand share 80Review moat 37Quality gap 48

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 10.7M searches

**Avg price**

**Incredible****$35.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$9.67–$121.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+44.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,827.31**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****6.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale