---
title: "rain jacket — $2.7M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rain-jacket"
last_updated: "2026-07-20T17:13:35.608Z"
locale: en
meta:
description: "rain jacket shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "rain jacket shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "rain jacket — $2.7M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **rain jacket**
**Worth a look**
Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 65Conversion 9Competition 92Returns 24Price range 76Avg price 95Brand share 80Review moat 37Quality gap 48
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 10.7M searches
**Avg price**
**Incredible****$35.01**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.67–$121.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+44.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,827.31**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rain jacket is a $2.7M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 65/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **$2.1M–$2.8M**
- units × avg price
- **Launch success**
- **50%**
- 9 of 18 new (360d)
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **145 days**
## **Competition**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**23%**
Top 20: 53%
**Open market**
**41%**
- Amazon Essentials16% - 33,000ft14% - SaphiRose12% - Columbia8% - DECKTIN4% - Zando4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.7% search growth over the last 90 days.
500K300KPrime Day '24Spike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Sep · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rain-jacket/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$82K6%$164K9%$247K12%$329K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 86 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker**33,000ft**$35.87**4.5★1,668 rev](https://www.amazon.com/dp/B0C2HG4ZLZ) [2**Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)**Hagon PRO**$11.75**4.5★18,121 rev](https://www.amazon.com/dp/B076ZHMR3S) [3**COOY Rain Coats (2 Pack) - Reusable EVA Rain Ponchos For Adults Rain Jackets Raincoats For Men Women**COOY**$10.65**4.4★2,647 rev](https://www.amazon.com/dp/B07SR5SH2M) [4**SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Black)**SaphiRose**$13.42**4.6★4,511 rev](https://www.amazon.com/dp/B0B62HGK2H) [5**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium**Amazon Essentials**$29.49**4.5★528 rev](https://www.amazon.com/dp/B0F35GV7VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium**Amazon Essentials**$29.49**528 rev7mo ago](https://www.amazon.com/dp/B0F35GV7VS) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small**Amazon Essentials**$25.71**528 rev7mo ago](https://www.amazon.com/dp/B0F355XQ19) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White Large**Amazon Essentials**$31.61**528 rev7mo ago](https://www.amazon.com/dp/B0F34WLR2Y) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small**Amazon Essentials**$38.79**528 rev7mo ago](https://www.amazon.com/dp/B0F35B2RKS) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large**Amazon Essentials**$31.02**528 rev7mo ago](https://www.amazon.com/dp/B0F35B71LP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The North Face Womens Antora Jacket (Standard & Plus Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets White Dune Medium**The North Face**$108.63**4.6★**▲ 43%**](https://www.amazon.com/dp/B0D4SPCD4P) [**PITINAN Rain Jacket for Women Packable Waterproof Lightweight Rain Coats for Women Outdoor Raincoat With Pockets Beige L**PITINAN**$22.78**4.3★**▲ 42%**](https://www.amazon.com/dp/B0DSPFHFMD) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small**Amazon Essentials**$30.44**4.5★**▲ 42%**](https://www.amazon.com/dp/B0F352ZY1K) [**The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets White Dune Small**The North Face**$121.57**4.7★**▲ 41%**](https://www.amazon.com/dp/B0CHWML3C6) [**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Dusty Blue Small**Amazon Essentials**$25.23**4.5★**▲ 41%**](https://www.amazon.com/dp/B0F35F8LQM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“fits very flattering”*
**Quality-Overall**11%
*“AMAZING QUALITY”*
**Weight Light**8%
*“Love this, very lightweight”*
**Value For Money**8%
*“Amazing value”*
**Weather Proof**6%
*“And it is also wonderful for colder weather”*
**Advertised Vs Actual Product**5%
*“As described”*
**Water Resistance**4%
*“Completely waterproof”*
**Ease Of Use**3%
*“are easy to pack”*
**Color**3%
*“Color is attractive”*
**Warmth**3%
*“Very warm”*
### **What buyers complain about **
**Water Resistance**14%
*“Not water proof”*
**Size-Overall**14%
*“Weird fit”*
**Thickness**5%
*“Thinner than I expected”*
**Material Quality**4%
*“Poor material handling”*
**Quality-Overall**4%
*“Very poor quality”*
**Durability**3%
*“Not too durable”*
**Zipper Quality**3%
*“Broken Zipper”*
**Thin**3%
*“Really thin”*
**Sleeve Fit**2%
*“sleeves are long”*
**Advertised Vs Actual Product**2%
*“it doesnt look like the listing”*
### **Top return reasons **
**Size-Overall**51%
**Thin**6%
**Material Quality**5%
**Sleeve Fit**4%
**Chest Fit**3%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Length**3%
**Color**3%
**Shoulder Fit**2%
## **Common questions**
- **Is rain jacket profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 86 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +44.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the rain jacket niche?**
- 29 brands and 87 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in rain jacket?**
- Top complaints mined from reviews: Water Resistance, Size-Overall, Thickness. The return rate is 6.3% — above our launch gate.
- **When does demand for rain jacket peak?**
- Demand peaks in Jul–Sep; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the rain jacket niche?**
- Listings span $9.67–$121.57; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 2,827 reviews — the moat a new listing must climb.
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