---
title: "Search terms — rain coat - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rain-coat/search-terms"
last_updated: "2026-08-11T10:48:37.426Z"
locale: en
meta:
  description: "Niche score 64/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rain coat - Flapen"
---

# **rain coat**

**Worth a look**

Shows a sweet-spot price point ($32.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 87Growth 61Conversion 14Competition 91Returns 24Price range 81Avg price 95Brand share 85Review moat 29Quality gap 55

**Avg price**

**Incredible****$32.08**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Market size**

**Great****$1.6M**

$1.6M/yr · 4.3M searches

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$7.07–$110.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+38.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,585.44**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms