---
title: "Rain Coat — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rain-coat"
last_updated: "2026-08-11T06:22:16.901Z"
locale: en
meta:
description: "Niche score 64/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rain Coat — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **rain coat**
**Worth a look**
Shows a sweet-spot price point ($32.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 61Conversion 14Competition 91Returns 24Price range 81Avg price 95Brand share 85Review moat 29Quality gap 55
**Avg price**
**Incredible****$32.08**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Market size**
**Great****$1.6M**
$1.6M/yr · 4.3M searches
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.07–$110.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+38.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,585.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rain coat is a $1.6M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rain coat market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$1.6M–$1.9M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**50%**
Top 20: 87%
**Top-5 click share**
**24%**
Top 20: 52%
**Open market**
**45%**
- UIQUR16% - SaphiRose12% - Columbia8% - 33,000ft8% - Outdoor Ventures7% - Hagon PRO5%
## **Demand**
Weekly Amazon search volume, last 24 weeks — +38.2% search growth over the last 90 days.
120K80KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rain-coat/trend)
## **Top rain coat search terms**
- **rain coat**807K/yr+34.1%1.1% conv. - **rain coats for men**540K/yr+29.2%1.0% conv. - **raincoat**453K/yr+58.7%1.0% conv. - **rain gear**320K/yr+40.5%0.8% conv. - **raincoat for men**270K/yr+43.1%0.9% conv. - **impermeables para la lluvia hombre**260K/yr+6.3%0.4% conv. - **columbia rain jacket men**205K/yr+61.6%0.4% conv. - **rain gear for men waterproof**225K/yr+9.4%0.9% conv. - **golf rain jacket**111K/yr+119.8%0.3% conv. - **mens rain jackets waterproof with hood**165K/yr+50.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rain-coat/search-terms)
## **Top rain coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$31K4%$63K6%$94K8%$125K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Black)**SaphiRose**$13.44**4.6★4,534 rev](https://www.amazon.com/dp/B0B62HGK2H) [2**Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)**Hagon PRO**$11.77**4.5★18,148 rev](https://www.amazon.com/dp/B076ZHMR3S) [3**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**4.4★1,229 rev](https://www.amazon.com/dp/B0F1F5FWMG) [4**APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)**APEXUP**$19.73**4.6★1,342 rev](https://www.amazon.com/dp/B0DJ6R4JKN) [5**33 000ft Packable Rain Jacket Mens Lightweight Waterproof Rain Shell Jacket Raincoat with Hood for Golf Cycling Windbreaker**33,000ft**$29.14**4.5★5,237 rev](https://www.amazon.com/dp/B094NH7BXN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UIQUR Mens Rain Jacket Waterproof Windbreaker Raincoat Cycling Running Hiking Golf Travel Gear Hood Lightweight Packable Black XL**UIQUR**$18.65**229 rev5mo ago](https://www.amazon.com/dp/B0FX9DBH3N) [**GUARDWAY Rain Suits for Men Waterproof Hooded Jacket and Pants Breathable Rain Coats Rain Gear for Outdoor Activity and Work**GUARDWAY**$35.25**108 rev1y ago](https://www.amazon.com/dp/B0FHCXPXRY) [**SaphiRose Mens Waterproof Rain Suit 2pcs/set Packable Rain Gear for Golf Motorcycle Fishing(Black M)**SaphiRose**$42.79**75 rev1y ago](https://www.amazon.com/dp/B0FFFWC2Z7) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**1,229 rev1y ago](https://www.amazon.com/dp/B0F1F5FWMG) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black XL**UIQUR**$18.28**1,229 rev1y ago](https://www.amazon.com/dp/B0F1F87V78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UIQUR Mens Rain Jacket Waterproof Windbreaker Raincoat Cycling Running Hiking Golf Travel Gear Hood Lightweight Packable Black XL**UIQUR**$18.65**4.4★**▲ 43%**](https://www.amazon.com/dp/B0FX9DBH3N) [**SaphiRose Mens Waterproof Rain Suit 2pcs/set Packable Rain Gear for Golf Motorcycle Fishing(Black M)**SaphiRose**$42.79**4.4★**▲ 39%**](https://www.amazon.com/dp/B0FFFWC2Z7) [**APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)**APEXUP**$19.73**4.6★**▲ 37%**](https://www.amazon.com/dp/B0DJ6R4JKN) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**4.4★**▲ 36%**](https://www.amazon.com/dp/B0F1F5FWMG) [**OTU Mens Lightweight Waterproof Hooded Rain Jacket Outdoor Raincoat Shell Jacket for Hiking Travel Light Grey L**OTU**$32.84**4.5★**▲ 34%**](https://www.amazon.com/dp/B09CPLW4L3)
**~~View all trending →~~**
## **What buyers say about rain coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“The length was great”*
**Quality-Overall**12%
*“Very well made”*
**Value For Money**9%
*“Great deal”*
**Weight Light**7%
*“lightweight and good fit”*
**Weather Proof**5%
*“Did well in the rain”*
**Water Resistance**5%
*“Completely waterproof”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“Easy to put on”*
**Durability**3%
*“The material feels durable”*
**Quick Drying**3%
*“dries quickly”*
### **What buyers complain about **
**Quality-Overall**12%
*“Poor quality”*
**Size-Overall**10%
*“sleeves are too short”*
**Water Resistance**9%
*“NOT WATERPROOF”*
**Durability**8%
*“It cracked after just a few uses”*
**Thickness**7%
*“Sandwich bags are thicker”*
**Material Quality**6%
*“Cheap material”*
**Stitch/Finish/Polish**3%
*“Seam trouble”*
**Thin**2%
*“Really thin”*
**Value For Money**2%
*“Not worth the buy”*
**Pockets/Compartments**2%
*“This does not have pockets”*
### **Top return reasons **
**Size-Overall**48%
**Thin**7%
**Material Quality**6%
**Value For Money**5%
**Advertised Vs Actual Product**3%
**Sleeve Fit**3%
**Length**3%
**Quality-Overall**3%
**Chest Fit**2%
**Color**2%
## **Common questions**
- **Is rain coat profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 105 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is +38.2%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the rain coat niche?**
- 45 brands and 100 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in rain coat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Water Resistance. The return rate is 5.3% — above our launch gate.
- **What does it cost to enter the rain coat niche?**
- Listings span $7.07–$110.83; the average listing price is $32.08 (sweet spot $15–$100). The average incumbent carries 3,585 reviews — the moat a new listing must climb.
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