---
title: "Quilted Jackets for Women — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/quilted-jackets-for-women"
last_updated: "2026-08-11T04:31:08.036Z"
locale: en
meta:
description: "Niche score 43/100 · $61K/yr market · 937K searches/yr · $40.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $61K/yr market · 937K searches/yr · $40.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quilted Jackets for Women — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **quilted jackets for women**
**Skip it**
Soft demand (-66.1% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 2Competition 89Returns 0Price range 53Avg price 95Brand share 81Review moat 74Quality gap 76
**Avg price**
**Incredible****$40.37**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****534.66**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$21.11–$170.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$61K**
$61K/yr · 937K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-66.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****20.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, quilted jackets for women is a $61K/yr Amazon United States market (937K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilted jackets for women market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **15.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**54%**
Top 20: 89%
**Top-5 click share**
**26%**
Top 20: 59%
**Open market**
**42%**
- Dokotoo17% - Yimoon16% - Omoone9% - Flygo7% - Wyeysyt5% - Bianstore4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.1% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/quilted-jackets-for-women/trend)
## **Top quilted jackets for women search terms**
- **quilted jackets for women**748K/yr-68.0%0.1% conv. - **quilted jacket women**46K/yr-50.6%0.1% conv. - **womens anorak jacket**16K/yr-48.0%0.0% conv. - **quilted coats for women**28K/yr-69.8%0.1% conv. - **quilted womens jacket**21K/yr-65.3%0.1% conv. - **quilted puffer jacket women**17K/yr-64.7%0.1% conv. - **lite jackets for women**5K/yr-26.1%0.0% conv. - **womens quilted jackets**15K/yr-68.0%0.2% conv. - **jackets for plus size women**9K/yr-65.3%0.0% conv. - **womens jacket no hood**6K/yr-44.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/quilted-jackets-for-women/search-terms)
## **Top quilted jackets for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yimoon Womens Cropped Puffer Quilted Jacket Vintage Floral Print Open Front Lightweight Short Jacket Outwear (Red-XS)**Yimoon**$27.80**4.3★603 rev](https://www.amazon.com/dp/B0D3DCHGX6) [2**Wyeysyt Womens Valentines Day Cropped Puffer Quilted Jacket Cardigan Floral Printed Lightweight Long Sleeve Open Front Coats(Pink-M)**Wyeysyt**$30.00**4.3★379 rev](https://www.amazon.com/dp/B0CJRQJTVG) [3**Dokotoo Womens Quilted Jackets Jet Stream Long Sleeve Puffer Fall Jacket Casual Thicken Button Down Lightweight Winter Outerwear Coats for Women 2026 Trendy Small**Dokotoo**$43.96**4.2★524 rev](https://www.amazon.com/dp/B0DCBX7MX3) [4**Dokotoo Womens Puffer Jacket Casual Lightweight Quilted Jackets for Women Stand Collar Button Down Winter Coats Thicken Warm Outerwear Coat with Pockets Green Medium**Dokotoo**$44.35**4.2★524 rev](https://www.amazon.com/dp/B0DCBXQ1B4) [5**Flygo Womens Oversized Quilted Lightweight Jacket Button Down Puffer Padded Outerwear with Pocket(Black-M)**Flygo**$39.46**4.2★433 rev](https://www.amazon.com/dp/B0DG2F3CLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levis Womens Diamond Quilted Cotton Jacket Light Wash Denim Medium**Levi's**$70.61**18 rev6mo ago](https://www.amazon.com/dp/B0GFXSN23V) [**Amazon Essentials Womens Regular-Fit Quilted Jacket Black Medium**Amazon Essentials**$35.53**135 rev7mo ago](https://www.amazon.com/dp/B0F34YRJTJ) [**Michael Kors Womens Diamond Quilted Jacket for Women Stylish Lightweight Jacket with Trim Detail Khaki Small**Michael Kors**$75.99**53 rev10mo ago](https://www.amazon.com/dp/B0FQXP28JJ) [**Glamaker Jean Jacket Women Denim - Long Sleeve Button Down Diamond Quilted Lightweight Jackets Fall Winter Shacket Coats Grey Blue L**Glamaker**$21.58**160 rev1y ago](https://www.amazon.com/dp/B0F6XPP163) [**Flygo Womens Oversized Quilted Lightweight Jacket Button Down Puffer Padded Outerwear with Pocket(Black-M)**Flygo**$39.46**433 rev1y ago](https://www.amazon.com/dp/B0DG2F3CLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levis Womens Diamond Quilted Cotton Jacket Light Wash Denim Medium**Levi's**$70.61**4.2★**▲ 200%**](https://www.amazon.com/dp/B0GFXSN23V) [**Amazon Essentials Womens Regular-Fit Quilted Jacket Black Medium**Amazon Essentials**$35.53**4.5★**▲ 186%**](https://www.amazon.com/dp/B0F34YRJTJ) [**Duyang Womens Cropped Puffer Jacket Lightweight Floral Printed Open Front Quilted Coat Winter Warm Outwear(Purple XS)**Duyang**$21.11**4.4★**▲ 184%**](https://www.amazon.com/dp/B0D4QLRG8R) [**Michael Kors Womens Diamond Quilted Jacket for Women Stylish Lightweight Jacket with Trim Detail Khaki Small**Michael Kors**$75.99**4.7★**▲ 171%**](https://www.amazon.com/dp/B0FQXP28JJ) [**Glamaker Jean Jacket Women Denim - Long Sleeve Button Down Diamond Quilted Lightweight Jackets Fall Winter Shacket Coats Grey Blue L**Glamaker**$21.58**4.5★**▲ 169%**](https://www.amazon.com/dp/B0F6XPP163)
**~~View all trending →~~**
## **What buyers say about quilted jackets for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“This coat fits great”*
**Warmth**19%
*“Keeps you warm”*
**Weight Light**10%
*“Lightweight and comfortable”*
**Quality-Overall**8%
*“well made”*
**Comfort-Overall**7%
*“Comfy and warm”*
**Shape/Style**4%
*“Good quality and styling”*
**Value For Money**4%
*“great for price”*
**Color**4%
*“Beautiful colors”*
**Advertised Vs Actual Product**2%
*“does the job”*
**Soft Feel**2%
*“Its really soft”*
### **What buyers complain about **
**Size-Overall**28%
*“Runs a little small”*
**Quality-Overall**7%
*“Cheap”*
**Value For Money**4%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“I don't appreciate deceptive or cutsie advertising”*
**Thickness**3%
*“Omg this is way thin”*
**Material Quality**3%
*“the fabric is not cotton”*
**Color**3%
*“Color on the picture is a little misleading”*
**Shape/Style**2%
*“not stylish”*
**Pockets/Compartments**2%
*“Only complaint would be it could use more pockets”*
**Smell**2%
*“Its smelled like burnt rubber right out of the package”*
### **Top return reasons **
**Size-Overall**50%
**Sleeve Fit**8%
**Material Quality**5%
**Color**5%
**Chest Fit**4%
**Shoulder Fit**3%
**Advertised Vs Actual Product**3%
**Shape/Style**2%
**Length**2%
**Waist Fit**2%
## **Common questions**
- **Is quilted jackets for women profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 65 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -66.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the quilted jackets for women niche?**
- 33 brands and 42 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in quilted jackets for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 20.5% — above our launch gate.
- **When does demand for quilted jackets for women peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 14.6× the quietest.
- **What does it cost to enter the quilted jackets for women niche?**
- Listings span $21.11–$170.37; the average listing price is $40.37 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.
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