---
title: "Quilted Jacket — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/quilted-jacket"
last_updated: "2026-08-11T07:19:18.524Z"
locale: en
meta:
description: "Niche score 42/100 · $30K/yr market · 943K searches/yr · $39.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $30K/yr market · 943K searches/yr · $39.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quilted Jacket — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **quilted jacket**
**Skip it**
Soft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 1Competition 78Returns 0Price range 85Avg price 95Brand share 78Review moat 94Quality gap 78
**Avg price**
**Incredible****$39.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****110.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$18.62–$111.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$30K**
$30K/yr · 943K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****18.9%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, quilted jacket is a $30K/yr Amazon United States market (943K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilted jacket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#384**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**38%**
- GTLIAE26% - GALMINT11% - Aimiray9% - Zoziiee6% - Yeokou5% - Megfie5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.2% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/quilted-jacket/trend)
## **Top quilted jacket search terms**
- **barn jackets for women**322K/yr-53.8%0.3% conv. - **barn jacket**175K/yr-48.6%0.2% conv. - **womens barn jacket**123K/yr-51.2%0.1% conv. - **barn coat women**43K/yr-59.6%0.1% conv. - **barn jacket women**33K/yr-35.2%0.2% conv. - **barn coat**39K/yr-55.5%0.1% conv. - **cropped barn jacket women**11K/yr-20.0%0.1% conv. - **womens barn coat**30K/yr-68.4%0.0% conv. - **cropped barn jacket**10K/yr-11.7%0.1% conv. - **womens barn jackets**19K/yr-49.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/quilted-jacket/search-terms)
## **Top quilted jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Olive-M)**GTLIAE**$38.65**4.2★143 rev](https://www.amazon.com/dp/B0FRFJF465) [2**GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Brown-S)**GTLIAE**$38.46**4.2★143 rev](https://www.amazon.com/dp/B0FRF4RVVY) [3**Megfie Womens Cropped Jacket Contrast Collar Utility Coat Cargo Jacket Barn Jacket Outwear with Pockets(0836-Khaki-M)**Megfie**$35.16**4.4★241 rev](https://www.amazon.com/dp/B0DLKWC7H3) [4**Aimiray Womens Barn Cropped Jacket Windproof Casual Plaid Bomber Jacket Spring Cotton Coats with Pockets(Beige-S)**Aimiray**$35.97**4.1★57 rev](https://www.amazon.com/dp/B0FG79VVC7) [5**Zoziiee Womens Cropped Bomber Jacket Corduroy Collar Barn Coat Lightweight Utility Zip Up Cotton Canvas Workwear(Dark beige S)**Zoziiee**$38.59**4.3★33 rev](https://www.amazon.com/dp/B0FKSJG3QV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELLEVEN Barn Jackets for Women Business Casual Outfits Fall Winter Cropped Corduroy Quilted Oversize Jacket Women Coat Chaquetas De Mujer Cotton Outerwear Trendy Barbour Cut Brown Large**ELLEVEN**$37.71**35 rev9mo ago](https://www.amazon.com/dp/B0FT13XV18) [**ELLEVEN Oversized Denim Barn Jacket for Women Contrast Collar Boyfriend Jean Jackets Outwear Shacket Outfits with Pockets Khaki Medium**ELLEVEN**$35.50**24 rev9mo ago](https://www.amazon.com/dp/B0FSRZBQWD) [**GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Olive-M)**GTLIAE**$38.65**143 rev9mo ago](https://www.amazon.com/dp/B0FRFJF465) [**GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Brown-S)**GTLIAE**$38.46**143 rev9mo ago](https://www.amazon.com/dp/B0FRF4RVVY) [**GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Brown-M)**GTLIAE**$38.46**143 rev9mo ago](https://www.amazon.com/dp/B0FRFJKGWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oymyakon Women Cropped Jacket Contrast Collar Utility Coat Button Down Barn Jacket Fall Casual Cargo Jackets Outwear Armygreen S**Oymyakon**$34.10**4.1★**▲ 199%**](https://www.amazon.com/dp/B0FK9Y7F17) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**4.5★**▲ 192%**](https://www.amazon.com/dp/B0FMRC2XX7) [**UEAL Cute Spring Jacket For Women 2026 Casual Green Plaid Military Casual Barn Jackets Large Green**UEAL**$18.62**4.4★**▲ 139%**](https://www.amazon.com/dp/B0FN43WLTZ) [**Aimiray Womens Barn Cropped Jacket Windproof Casual Plaid Bomber Jacket Spring Cotton Coats with Pockets(Beige-M)**Aimiray**$36.43**4.1★**▲ 137%**](https://www.amazon.com/dp/B0FG7BHFXG) [**Lioness Womens Workwear Barn Jacket Stone S**Lioness**$111.00**3.7★**▲ 133%**](https://www.amazon.com/dp/B0D3YH7NL4)
**~~View all trending →~~**
## **What buyers say about quilted jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits great”*
**Quality-Overall**17%
*“This jacket is also a quality, functional piece”*
**Weight Light**11%
*“This jack is light”*
**Value For Money**9%
*“It is also cheaper than the ones that cost a lot of money”*
**Lining Quality**7%
*“The lining is super cute too”*
**Color**5%
*“beautiful nice color also”*
**Shape/Style**4%
*“Cute style”*
**Comfort-Overall**3%
*“comfortable”*
**Advertised Vs Actual Product**2%
*“Looks exactly as advertised”*
**Pockets/Compartments**1%
*“It has plenty of pockets, provides a perfect touch of warmth while being lightweight to wear, and can be adjusted to provide different styles of fit. like the side slits, fully buttoned, etc”*
### **What buyers complain about **
**Size-Overall**32%
*“Too big”*
**Quality-Overall**13%
*“Just looks a little too cheap for me”*
**Thin**8%
*“Thin and material hard”*
**Color**5%
*“The color was off for me- I bought the black also”*
**Sleeve Fit**4%
*“sleeves were too long”*
**Value For Money**4%
*“Took expensive to return”*
**Breathability**4%
*“Doesn't really breath”*
**Arm Fit**4%
*“The arms were kind of short as well as the body of the jacket”*
**Material Quality**2%
*“Rough material with no lining”*
**Weight Heavy**1%
*“It is a little heavier than I imagined”*
### **Top return reasons **
**Size-Overall**46%
**Color**8%
**Sleeve Fit**7%
**Material Quality**6%
**Length**5%
**Thin**5%
**Chest Fit**4%
**Shoulder Fit**4%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is quilted jacket profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 43 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the quilted jacket niche?**
- 19 brands and 23 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in quilted jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thin. The return rate is 18.9% — above our launch gate.
- **When does demand for quilted jacket peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the quilted jacket niche?**
- Listings span $18.62–$111.00; the average listing price is $39.29 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.
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