---
title: "Purple Zip Up Hoodie — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-zip-up-hoodie"
last_updated: "2026-08-11T06:46:56.455Z"
locale: en
meta:
description: "Niche score 45/100 · $28K/yr market · 118K searches/yr · $23.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $28K/yr market · 118K searches/yr · $23.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Zip Up Hoodie — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **purple zip up hoodie**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 18Conversion 12Competition 88Returns 23Price range 89Avg price 95Brand share 82Review moat 23Quality gap 62
**Avg price**
**Incredible****$23.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.89–$54.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,340.15**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 118K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple zip up hoodie is a $28K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple zip up hoodie market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$30K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**27%**
Top 20: 62%
**Open market**
**39%**
- Amazon Essentials12% - TUVEKE12% - Mlgaril11% - Hanes9% - YiShiJie8% - JIHUILAI8%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -13.8% search growth over the last 90 days.
10K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-zip-up-hoodie/trend)
## **Top purple zip up hoodie search terms**
- **purple zip up hoodie**59K/yr+0.8%0.9% conv. - **purple zip up**15K/yr-14.3%0.7% conv. - **purple zip up hoodie women**15K/yr-50.7%0.4% conv. - **purple zip up jacket**6K/yr-3.2%0.4% conv. - **purple zip up hoodie men**8K/yr-34.2%0.3% conv. - **purple zip hoodie**8K/yr-39.0%0.6% conv. - **purple hoodie zip up**7K/yr+16.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-zip-up-hoodie/search-terms)
## **Top purple zip up hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5564%$1K6%$2K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S**YiShiJie**$17.49**4.6★11 rev](https://www.amazon.com/dp/B0GSPWNNN2) [2**Hanes Womens EcoSmart Full-Zip Hoodie Sweatshirt Violet Splendor Heather Medium**Hanes**$13.96**4.4★46,205 rev](https://www.amazon.com/dp/B07WNS3C4Q) [3**TUVEKE Purple Men Zip Up Hoodie Athletic Hoodies Long Sleeve Fleece Hooded Sweatshirts Lightweigt With Pockets S**TUVEKE**$20.56**4.4★461 rev](https://www.amazon.com/dp/B0D41VZSNB) [4**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Purple Medium**Amazon Essentials**$15.55**4.5★60,478 rev](https://www.amazon.com/dp/B08X2GL82T) [5**Mlgaril Purple Mens Zip Up Hoodie Long Sleeve Fleece Full-zip Hooded Sweatshirt Pullover With Kangaroo Pocket S**Mlgaril**$19.84**4.4★253 rev](https://www.amazon.com/dp/B0D457GYRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S**YiShiJie**$17.49**11 rev3mo ago](https://www.amazon.com/dp/B0GSPWNNN2) [**NIEEHBEGST Purple Mens Full Zip Up Hoodie Fleece Sweatshirt Sherpa Lined Casual Loose Fit Heavyweight Drawstring Essentials Hooded Jacket M**NIEEHBEGST**$19.31**17 rev7mo ago](https://www.amazon.com/dp/B0G5YTKF91) [**Mens Zip Up Hoodie Long Sleeve Fleece Casual Hooded Sweatshirts Athletic Full Zip Jacket with Pockets(S Purple)**Menoio**$18.83**168 rev1y ago](https://www.amazon.com/dp/B0F98V3LFP) [**LINMYZAI Purple Mens Full Zip Hoodie Fleece Long Sleeve Hooded Sweatshirt Pullover Men Lightweight Athletic Hoodies L**LINMYZAI**$21.40**110 rev1y ago](https://www.amazon.com/dp/B0F1XH5PNH) [**JIHUILAI Mens Zip Up Hoodie Drawstring Hoodies Pullover Sweatshirts Lightweight Long Sleeve Purple SweatShirt with Pockets 3XL**JIHUILAI**$20.22**237 rev1y ago](https://www.amazon.com/dp/B0DSVXWJV7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S**YiShiJie**$17.49**4.6★**▲ 110%**](https://www.amazon.com/dp/B0GSPWNNN2) [**Dokotoo Womens Fall Solid Full Zip Up Hoodies Long Sleeve Oversized Hooded Ladies Sweatshirts Pockets Jacket Coat for Women Teen Girls 2025 Fashion Casual X-Large Purple**Dokotoo**$26.28**4.3★**▲ 98%**](https://www.amazon.com/dp/B0B2D5S1NL) [**Mens Zip Up Hoodie Long Sleeve Fleece Casual Hooded Sweatshirts Athletic Full Zip Jacket with Pockets(S Purple)**Menoio**$18.83**4.4★**▲ 96%**](https://www.amazon.com/dp/B0F98V3LFP) [**LUYIJIESHENG Mens Zip up Hoodie Full Zip Fleece Lined Pullover Hooded Sweatshirt Long Sleeve Sports Hooded Jacket with Pocket Purple 2XL**LUYIJIESHENG**$19.74**4.4★**▲ 94%**](https://www.amazon.com/dp/B0DSVTJ59Y) [**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Light Purple Large)**PRETTYGARDEN**$33.46**4.5★**▲ 92%**](https://www.amazon.com/dp/B0C9PBL3D2)
**~~View all trending →~~**
## **What buyers say about purple zip up hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fits great”*
**Quality-Overall**11%
*“Good quality, good fit true to size”*
**Color**8%
*“Love the color”*
**Comfort-Overall**8%
*“Very comfortable”*
**Warmth**7%
*“Warm and cozy”*
**Value For Money**5%
*“$12 good for value”*
**Weight Light**5%
*“warm n cozy not heavy”*
**Material Quality**4%
*“good quality and thick material”*
**Soft Feel**4%
*“This sweat shirt is so soft and comfy”*
**Zipper Quality**3%
*“Very nice zip up”*
### **What buyers complain about **
**Size-Overall**20%
*“Fit is terrible”*
**Thickness**9%
*“The po kets are way to shallow”*
**Quality-Overall**8%
*“Really disheartening to see yet another company making a cheaper quality product just so they can make more money than last year”*
**Pockets/Compartments**7%
*“Terrible pockets Do not buy”*
**Material Quality**6%
*“But material is kind of cheap”*
**Thin**5%
*“Super thin”*
**Color**4%
*“the color is also a little darker than what the pictures shows”*
**Zipper Quality**3%
*“Zipper broke after a few uses”*
**Pilling/Linting**3%
*“Piling”*
**Hard Feel**2%
*“Not soft at all”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**6%
**Color**6%
**Sleeve Fit**4%
**Thin**3%
**Chest Fit**3%
**Length**3%
**Waist Fit**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is purple zip up hoodie profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 65 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the purple zip up hoodie niche?**
- 32 brands and 63 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in purple zip up hoodie?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.5% — above our launch gate.
- **What does it cost to enter the purple zip up hoodie niche?**
- Listings span $11.89–$54.67; the average listing price is $23.87 (sweet spot $15–$100). The average incumbent carries 7,340 reviews — the moat a new listing must climb.
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