---
title: "Purple Top — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-top"
last_updated: "2026-08-06T14:08:16.550Z"
locale: en
meta:
description: "Niche score 47/100 · $59K/yr market · 673K searches/yr · $16.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $59K/yr market · 673K searches/yr · $16.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Top — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **purple top**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 15Growth 20Conversion 7Competition 98Returns 7Price range 65Avg price 80Brand share 97Review moat 36Quality gap 67
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Brand share**
**Incredible****26%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.06–$29.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,941.84**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 673K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple top is a $59K/yr Amazon United States market (673K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple top market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,004**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**129 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**26%**
Top 20: 61%
**Top-5 click share**
**8%**
Top 20: 22%
**Open market**
**74%**
- Zeagoo6% - OFEEFAN4% - siliteelon4% - VALOLIA4% - MANER3% - ANRABESS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-top/trend)
## **Top purple top search terms**
- **lavender top**85K/yr+17.0%0.2% conv. - **lavender blouses for women**71K/yr-3.1%0.3% conv. - **lavender blouse**50K/yr-9.1%0.3% conv. - **purple plus size tops**47K/yr-6.6%0.5% conv. - **womens lavender tops**35K/yr-6.3%0.4% conv. - **plus size purple top**34K/yr-5.8%0.5% conv. - **lilac blouses for women**31K/yr-24.4%0.2% conv. - **lavender tops**25K/yr+10.5%0.2% conv. - **plum tops for women**39K/yr-13.4%0.1% conv. - **purple button down shirt women**46K/yr-33.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-top/search-terms)
## **Top purple top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5922%$1K3%$2K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANRABESS Women Tops Cap Sleeve Dressy Casual V Neck Shirts 2026 Summer Business Work Blouses Outfits Trendy Spring Clothing Light Purple Large**ANRABESS**$13.43**4.3★3,456 rev](https://www.amazon.com/dp/B0DRVWXJLN) [2**Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L**OFEEFAN**$11.73**4.4★755 rev](https://www.amazon.com/dp/B0FR4MT8GX) [3**BBIBBI Womens Blouses & Button-Down Shirts for Women Business Casual Womens Work Tops Long Sleeve Button Down Lavender Size M**BBIBBI**$18.14**4.4★43 rev](https://www.amazon.com/dp/B0FW58KGM9) [4**KUOTAI Womens Blouses Dressy Casual 3/4 Sleeve Tops Business Work Shirts**KUOTAI**$16.38**4.4★1,639 rev](https://www.amazon.com/dp/B0CPPGLCND) [5**VALOLIA Womens Tops Work Casual Plus Size Tunic Tops Ruffle 3/4 Sleeve Floral Blouse V Neck Fashion Stretchy Soft Mesh Blouse Tops for Business Work Tunics for Women Office Wear Purple XX-Large**VALOLIA**$19.91**4.5★5,073 rev](https://www.amazon.com/dp/B0C8J1JNW5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**siliteelon Womens Tops V Neck Lace Short Sleeve T Shirts for Dressy Casual Summer 2026 Trendy Clothes Lavender Purple Large**siliteelon**$13.13**132 rev7mo ago](https://www.amazon.com/dp/B0G2LP2NX7) [**Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L**OFEEFAN**$11.73**755 rev7mo ago](https://www.amazon.com/dp/B0FR4MT8GX) [**WIHOLL 3/4 Length Sleeve Womens Tops for Women Trendy Plus Size Womens Clothing V Neck T Shirts for Women Blouses Spring Top for Women 2026 Beach Vacation Clothes Lace Cute Tops Purple 2XL**WIHOLL**$9.29**3,067 rev7mo ago](https://www.amazon.com/dp/B0FRG6SPPF) [**siliteelon Button Down Shirts for Women: Wrinkle Free Long Sleeve Classic Fit Collared Dress Shirt Solid Formal Office Deep Purple M**siliteelon**$14.70**682 rev8mo ago](https://www.amazon.com/dp/B0FXM5LK5M) [**BBIBBI Womens Blouses & Button-Down Shirts for Women Business Casual Womens Work Tops Long Sleeve Button Down Lavender Size M**BBIBBI**$18.14**43 rev8mo ago](https://www.amazon.com/dp/B0FW58KGM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Slim-Fit Cap-Sleeve Scoop Neck T-Shirt Pack of 2 White/Lavender X-Large**Amazon Essentials**$10.06**4.5★**▲ 50%**](https://www.amazon.com/dp/B09HCTTL2K) [**Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L**OFEEFAN**$11.73**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FR4MT8GX) [**Mawor Womens Silk Satin Sleeveless Button Down Shirts Blouses Summer Collared V Neck Tank Top for Work Office Business Dressy Casual Lavender L**Mawor**$16.88**4.4★**▲ 37%**](https://www.amazon.com/dp/B0F6K1YK79) [**KUOTAI Womens Blouses Dressy Casual 3/4 Sleeve Tops Business Work Shirts**KUOTAI**$16.69**4.4★**▲ 32%**](https://www.amazon.com/dp/B0CPPJM9BD) [**WIHOLL 3/4 Length Sleeve Womens Tops for Women Trendy Plus Size Womens Clothing V Neck T Shirts for Women Blouses Spring Top for Women 2026 Beach Vacation Clothes Lace Cute Tops Purple 2XL**WIHOLL**$9.29**4.4★**▲ 28%**](https://www.amazon.com/dp/B0FRG6SPPF)
**~~View all trending →~~**
## **What buyers say about purple top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“AMAZING fit”*
**Color**15%
*“Vibrant color”*
**Comfort-Overall**12%
*“Most comfortable”*
**Quality-Overall**7%
*“Excellent quality”*
**Soft Feel**6%
*“It's very soft”*
**Material Quality**6%
*“Beautiful, soft material”*
**Shape/Style**4%
*“A nice style”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Weight Light**2%
*“Perfect lightweight top”*
### **What buyers complain about **
**Size-Overall**28%
*“To short”*
**Color**8%
*“Color not like the picture”*
**Material Quality**5%
*“Cheap material”*
**Advertised Vs Actual Product**4%
*“Nothing like picture”*
**Quality-Overall**3%
*“Poor Quality”*
**Sleeve Fit**2%
*“Sleeves are really long”*
**Wrinkles**2%
*“Wrinkled badly”*
**Chest Fit**2%
*“Too tight in the bust, though”*
**Thickness**2%
*“Not sheer,”*
**Shape/Style**2%
*“Just not very stylist”*
### **Top return reasons **
**Size-Overall**43%
**Chest Fit**8%
**Color**8%
**Length**8%
**Material Quality**7%
**Waist Fit**4%
**Sleeve Fit**4%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Thin**2%
## **Common questions**
- **Is purple top profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 352 tracked products. 8 of 86 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the purple top niche?**
- 129 brands and 140 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 26% of demand.
- **What do buyers complain about in purple top?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 9.9% — above our launch gate.
- **When does demand for purple top peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the purple top niche?**
- Listings span $7.06–$29.96; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,942 reviews — the moat a new listing must climb.
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