---
title: "Search terms — purple shorts - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-shorts/search-terms"
last_updated: "2026-08-11T13:35:53.145Z"
locale: en
meta:
  description: "Niche score 56/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple shorts - Flapen"
---

# **purple shorts**

**Worth a look**

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 73Conversion 9Competition 96Returns 16Price range 76Avg price 84Brand share 96Review moat 30Quality gap 62

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.70**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.22–$36.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+56.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,510.02**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$80K**

$80K/yr · 597K searches

**Returns**

**Bad****7.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms