---
title: "Purple Shorts — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-shorts"
last_updated: "2026-08-11T11:38:01.998Z"
locale: en
meta:
description: "Niche score 56/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Shorts — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **purple shorts**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 73Conversion 9Competition 96Returns 16Price range 76Avg price 84Brand share 96Review moat 30Quality gap 62
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.22–$36.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+56.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,510.02**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$80K**
$80K/yr · 597K searches
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple shorts is a $80K/yr Amazon United States market (597K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple shorts market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$75K–$94K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**90 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**34%**
Top 20: 65%
**Top-5 click share**
**14%**
Top 20: 38%
**Open market**
**62%**
- CRZ YOGA11% - G Gradual8% - FULLSOFT6% - PINSPARK5% - ANRABESS4% - wirarpa4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +56.2% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-shorts/trend)
## **Top purple shorts search terms**
- **purple shorts**230K/yr+47.9%0.4% conv. - **purple shorts women**92K/yr+63.3%0.4% conv. - **purple athletic shorts**31K/yr+96.2%0.5% conv. - **purple biker shorts**42K/yr+46.7%0.9% conv. - **purple running shorts**22K/yr+28.1%0.7% conv. - **womens purple shorts**20K/yr+125.0%0.5% conv. - **lavender shorts**14K/yr+61.5%0.2% conv. - **purple workout shorts**14K/yr+42.9%0.4% conv. - **lavender shorts women**10K/yr+122.2%0.3% conv. - **light purple shorts**14K/yr+57.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-shorts/search-terms)
## **Top purple shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$8032%$2K3%$2K4%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FULLSOFT High Waisted Biker Shorts for Women-5 Tummy Control Fitness Compression Athletic Workout Running Yoga Gym Soft Shorts Summer Womens Clothing Underwear Sales(Light Purple Small-Medium)**FULLSOFT**$9.21**4.4★8,495 rev](https://www.amazon.com/dp/B0BK91LKX5) [2**Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Light Purple Medium)**THE GYM PEOPLE**$19.58**4.3★13,592 rev](https://www.amazon.com/dp/B097DJ9WHP) [3**CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Lilac Medium**CRZ YOGA**$25.62**4.6★3,891 rev](https://www.amazon.com/dp/B0C69QFD1D) [4**Womens Running Shorts with Zipper Pockets Quick Dry Athletic Workout Gym 3 Short Shorts for Women with Comfy Liner Purple Medium**G Gradual**$19.56**4.3★1,327 rev](https://www.amazon.com/dp/B09QRFGXWV) [5**G Gradual Womens Running Shorts with Mesh Liner 3 Workout Athletic Shorts for Women with Phone Pockets(Dusty Purple Medium)**G Gradual**$21.13**4.2★2,510 rev](https://www.amazon.com/dp/B09YV995JV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PINSPARK Womans High Waisted Running Athletic Shorts Wide Waist Tummy Control Active Workout Shorts 2-in-1 Tennis Yoga Shorts with Side Pockets Lilac Large**PINSPARK**$17.74**268 rev5mo ago](https://www.amazon.com/dp/B0G4PTVW3S) [**Womens Athletic Running Shorts 5 High Waisted Summer Workout Gym Shorts with Zipper Pockets Lightweight Quick Dry Purple M**KPSUN**$20.59**78 rev6mo ago](https://www.amazon.com/dp/B0GF79Q2H4) [**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Purple White Plaid Large**ANRABESS**$15.68**738 rev7mo ago](https://www.amazon.com/dp/B0G6B6MN1L) [**Soothfeel High Waisted Athletic Running Shorts for Women Dolphin Short High Split Quick Dry Gym Workout Shorts with Liner (Purple S)**Soothfeel**$15.87**696 rev8mo ago](https://www.amazon.com/dp/B0G1MNDFK2) [**Olmlmt Biker Shorts Women with Pockets High Waisted Spandex Workout Shorts for Yoga Gym Running Dark Purple**Olmlmt**$18.86**188 rev1y ago](https://www.amazon.com/dp/B0F7H83JBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soothfeel High Waisted Athletic Running Shorts for Women Dolphin Short High Split Quick Dry Gym Workout Shorts with Liner (Purple S)**Soothfeel**$15.87**4.2★**▲ 44%**](https://www.amazon.com/dp/B0G1MNDFK2) [**LXNMGO Womens 2 High Waist Yoga Shorts Tummy Control Biker Running Workout Compression Shorts for Women Purple L**LXNMGO**$12.86**4.4★**▲ 44%**](https://www.amazon.com/dp/B09TW3TGY3) [**Aurefin Running Shorts for Women Quick Dry Athletic Sports Shorts Lightweight Active Workout Gym Shorts with Zip Pocket Periwinkle Purple/L**Aurefin**$24.94**4.4★**▲ 40%**](https://www.amazon.com/dp/B0BQBY5H33) [**Womens Athletic Running Shorts 5 High Waisted Summer Workout Gym Shorts with Zipper Pockets Lightweight Quick Dry Purple M**KPSUN**$20.59**4.5★**▲ 40%**](https://www.amazon.com/dp/B0GF79Q2H4) [**Flowy Athletic Shorts for Women Workout Running Gym Yoga Sport Short Pants Sweat Tennis Skirt Skort High Waisted with Pockets Biker Spandex Cute Comfy Lounge Trendy Clothes Casual Summer Lavender M**Blaosn**$22.38**4.4★**▲ 38%**](https://www.amazon.com/dp/B0D49V12SP)
**~~View all trending →~~**
## **What buyers say about purple shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“So comfortable”*
**Size-Overall**17%
*“Fits well”*
**Color**10%
*“Color is pretty”*
**Soft Feel**6%
*“So soft and buttery”*
**Quality-Overall**6%
*“These are well made”*
**Exercise/Sports Suitability**6%
*“Great athletic shorts”*
**Pockets/Compartments**6%
*“Love all the pockets”*
**Material Quality**3%
*“Great quality material”*
**Value For Money**3%
*“Great DEAL”*
**Stretchability/Expandability/Elasticity**2%
*“Love the stretchiness of the fabric”*
### **What buyers complain about **
**Size-Overall**19%
*“Runs large”*
**Waist Fit**5%
*“the high waisted band doesnt do much to support”*
**Color**4%
*“I was worried about the purple since more often than not things that are labeled purple show up”*
**Quality-Overall**4%
*“These shorts are poorly made”*
**Transparency**3%
*“Not see through. at least for mine its not in purple”*
**Thickness**3%
*“Very thin”*
**Thin**2%
*“Thin fabric”*
**Exercise/Sports Suitability**2%
*“Not for running”*
**Fastener Quality**2%
*“Buttons all popped off including waist button and pocket buttons”*
**Adhesion/Stickiness**2%
*“The fabric sticks to the leg”*
### **Top return reasons **
**Size-Overall**49%
**Waist Fit**10%
**Length**9%
**Color**6%
**Thigh Fit**4%
**Material Quality**4%
**Inseam Fit**3%
**Hip Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is purple shorts profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 175 tracked products. 5 of 38 products launched in the last 360 days are still selling. 90-day search growth is +56.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the purple shorts niche?**
- 90 brands and 100 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in purple shorts?**
- Top complaints mined from reviews: Size-Overall, Waist Fit, Color. The return rate is 7.6% — above our launch gate.
- **When does demand for purple shorts peak?**
- Demand peaks in Sep–Oct; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the purple shorts niche?**
- Listings span $8.22–$36.85; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)