---
title: "Purple Robe — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-robe"
last_updated: "2026-08-11T15:04:27.741Z"
locale: en
meta:
description: "Niche score 40/100 · $36K/yr market · 193K searches/yr · $21.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $36K/yr market · 193K searches/yr · $21.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Robe — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **purple robe**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 11Competition 83Returns 39Price range 83Avg price 92Brand share 51Review moat 25Quality gap 37
**Avg price**
**Great****$21.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$8.11–$53.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,792.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 193K searches
According to Flapen's Amazon United States niche tracking, purple robe is a $36K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple robe market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$66K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**22%**
- PAVILIA51% - Ekouaer8% - Eonkasp6% - Yurhap6% - HEARTNICE4% - BABEYOND4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-robe/trend)
## **Top purple robe search terms**
- **purple robe**79K/yr-2.4%0.8% conv. - **purple robes for women**47K/yr-26.7%1.2% conv. - **purple silk robe**9K/yr+5.7%0.5% conv. - **lavender robe**9K/yr-8.4%0.7% conv. - **lavender robes for women**7K/yr-16.9%0.6% conv. - **purple satin robe**5K/yr-15.0%0.3% conv. - **purple bathrobe**7K/yr-14.2%1.3% conv. - **purple bath robe**6K/yr+3.1%0.9% conv. - **purple robes**5K/yr-18.3%0.3% conv. - **robe purple**4K/yr+17.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-robe/search-terms)
## **Top purple robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAVILIA Purple Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M**PAVILIA**$20.22**4.5★3,475 rev](https://www.amazon.com/dp/B0CPN1RWC9) [2**PAVILIA Purple Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL**PAVILIA**$20.27**4.5★3,475 rev](https://www.amazon.com/dp/B0CPN3XDVP) [3**Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Purple S-M**Eonkasp**$17.72**4.6★1,387 rev](https://www.amazon.com/dp/B0F1MZFJJF) [4**PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (S/M Lavender)**PAVILIA**$29.46**4.6★13,026 rev](https://www.amazon.com/dp/B084PCS575) [5**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.35**4.7★3,616 rev](https://www.amazon.com/dp/B0D127X979)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Deep purple 2XL/3XL**ASIDEMOND**$8.11**58 rev6mo ago](https://www.amazon.com/dp/B0GFMF1KKS) [**Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Purple L**Avidlove**$12.44**77 rev9mo ago](https://www.amazon.com/dp/B0FWHPDYLD) [**PAVILIA Womens Plush Fleece Robe Super Soft Long Bathrobe with Pockets Cozy Lightweight Ribbed House Robe for Spa Lounging Purple L/XL**PAVILIA**$18.79**98 rev10mo ago](https://www.amazon.com/dp/B0FRJXGKZN) [**Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Purple S-M**Eonkasp**$17.72**1,387 rev1y ago](https://www.amazon.com/dp/B0F1MZFJJF) [**Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M**Eonkasp**$16.75**1,387 rev1y ago](https://www.amazon.com/dp/B0F1MY98YQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Deep purple 2XL/3XL**ASIDEMOND**$8.11**4.5★**▲ 85%**](https://www.amazon.com/dp/B0GFMF1KKS) [**PAVILIA Womens Plush Fleece Robe Super Soft Long Bathrobe with Pockets Cozy Lightweight Ribbed House Robe for Spa Lounging Purple L/XL**PAVILIA**$18.79**4.3★**▲ 60%**](https://www.amazon.com/dp/B0FRJXGKZN) [**PAVILIA Womens Waffle Knit Robe Lightweight Cotton Blend Full Length House Bathrobe with Pockets (Lavender S/M)**PAVILIA**$25.24**4.5★**▲ 57%**](https://www.amazon.com/dp/B0DGQZPGWN) [**Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Purple L**Avidlove**$12.44**4.6★**▲ 48%**](https://www.amazon.com/dp/B0FWHPDYLD) [**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.35**4.7★**▲ 47%**](https://www.amazon.com/dp/B0D127X979)
**~~View all trending →~~**
## **What buyers say about purple robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**26%
*“It's very soft”*
**Comfort-Overall**12%
*“Very Comfortable”*
**Warmth**12%
*“Nice & Warm”*
**Size-Overall**9%
*“Fits to size”*
**Color**9%
*“Color is accurate”*
**Quality-Overall**7%
*“the quality was exactly as stated”*
**Weight Light**3%
*“Lightweight Robe”*
**Value For Money**3%
*“Worth the money”*
**Gifting Purpose**2%
*“Awesome birthday gift”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**10%
*“I dont like the fit”*
**Thickness**8%
*“Not very thick”*
**Material Quality**6%
*“cheap material”*
**Thin**6%
*“Too thin”*
**Quality-Overall**5%
*“Appears cheap”*
**Color**3%
*“Color does not match what was advertised”*
**Pilling/Linting**3%
*“I had lint on all of my other clothes”*
**Arm Fit**3%
*“Huge hole in arm”*
**Length**2%
*“Is not the way they so it was is to thin and to long”*
**Weight Heavy**2%
*“was so heavy when wet in the washer”*
### **Top return reasons **
**Size-Overall**34%
**Material Quality**10%
**Length**9%
**Color**7%
**Thin**6%
**Sleeve Fit**6%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Quality-Overall**2%
**Waist Fit**2%
## **Common questions**
- **Is purple robe profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 57 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the purple robe niche?**
- 20 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in purple robe?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.9%.
- **When does demand for purple robe peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the purple robe niche?**
- Listings span $8.11–$53.26; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 4,792 reviews — the moat a new listing must climb.
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