---
title: "Purple Pashmina — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-pashmina"
last_updated: "2026-08-11T04:02:48.892Z"
locale: en
meta:
description: "Niche score 48/100 · $26K/yr market · 69K searches/yr · $14.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $26K/yr market · 69K searches/yr · $14.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Pashmina — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **purple pashmina**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 49Conversion 34Competition 81Returns 22Price range 72Avg price 67Brand share 89Review moat 40Quality gap 37
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$8.88–$30.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.02**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,521.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$26K**
$26K/yr · 69K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple pashmina is a $26K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple pashmina market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$42K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**46%**
Top 20: 87%
**Top-5 click share**
**34%**
Top 20: 67%
**Open market**
**48%**
- AUSEKALY14% - Achillea13% - Ciormis7% - FURTALK7% - VViViD6% - Plum Feathers5%
## **Demand**
Weekly Amazon search volume, last 11 weeks — +19.4% search growth over the last 90 days.
2K1KApr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-pashmina/trend)
## **Top purple pashmina search terms**
- **purple pashmina**37K/yr+14.5%5.0% conv. - **purple wrap**20K/yr+35.7%0.9% conv. - **purple shaw**5K/yr+11.8%1.5% conv. - **dark purple shawl**6K/yr+6.3%2.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-pashmina/search-terms)
## **Top purple pashmina products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7916%$2K9%$2K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Achillea Soft Silky Reversible Paisley Pashmina Shawl Wrap Scarf w/Fringes (Tapestry Purple)**Achillea**$16.78**4.7★10,278 rev](https://www.amazon.com/dp/B0D8QRFP1D) [2**AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black**AUSEKALY**$13.12**4.7★136 rev](https://www.amazon.com/dp/B0F4K6QLTW) [3**FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves**FURTALK**$15.03**4.7★381 rev](https://www.amazon.com/dp/B0CT4VHX76) [4**Plum Feathers Pashmina Scarf with Ethnic Tapestry Style Paisley Pattern - 67 x 28 Everyday Pashmina Travel Wrap and Shawl (Purple Tapestry)**Plum Feathers**$19.09**4.7★3,680 rev](https://www.amazon.com/dp/B00MOP2HF0) [5**AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Blue**AUSEKALY**$12.93**4.7★136 rev](https://www.amazon.com/dp/B0F4K9FJ8N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size**Avidlove**$11.85**63 rev4mo ago](https://www.amazon.com/dp/B0GPX6ZGF3) [**Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)**Wendyfull**$13.03**130 rev6mo ago](https://www.amazon.com/dp/B0G8GMD9L7) [**Ciormis Women pashmina Rave Warm Winter Purple Pashmina Scarves Shawl Wraps for Evening Dresses(US-Black Purple Paisley)**Ciormis**$13.34**1,001 rev1y ago](https://www.amazon.com/dp/B0FCS1L6D1) [**CAKAWIND Womens Paisley Pashmina Rave Scarf Shawl Wraps Festival Accessory**CAKAWIND**$14.83**41 rev1y ago](https://www.amazon.com/dp/B0F9YMDT5T) [**AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black**AUSEKALY**$13.12**136 rev1y ago](https://www.amazon.com/dp/B0F4K6QLTW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Purple**YANIBEST**$14.21**4.4★**▲ 100%**](https://www.amazon.com/dp/B0BY1WBRRX) [**Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size**Avidlove**$11.85**4.2★**▲ 100%**](https://www.amazon.com/dp/B0GPX6ZGF3) [**Plum Feathers Tapestry Ethnic Paisley Pattern Pashmina Scarf grape**Plum Feathers**$17.21**4.7★**▲ 88%**](https://www.amazon.com/dp/B077YRMCGK) [**Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)**Wendyfull**$13.03**4.6★**▲ 85%**](https://www.amazon.com/dp/B0G8GMD9L7) [**FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves**FURTALK**$15.03**4.7★**▲ 59%**](https://www.amazon.com/dp/B0CT4VHX76)
**~~View all trending →~~**
## **What buyers say about purple pashmina**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“The color was beautiful”*
**Soft Feel**17%
*“SO SOFT”*
**Quality-Overall**11%
*“Its a great quality shawl”*
**Comfort-Overall**7%
*“Very comfy”*
**Size-Overall**6%
*“Good fit”*
**Warmth**5%
*“Warm and soft”*
**Material Quality**5%
*“The material is smooth and nice”*
**Weight Light**4%
*“is a weight that provides warmth without being too bulky”*
**Gifting Purpose**4%
*“gift was well received”*
**Advertised Vs Actual Product**3%
*“as advertised”*
### **What buyers complain about **
**Color**14%
*“colors aren't even close to what is pictured”*
**Material Quality**6%
*“the material wouldn't lay right”*
**Size-Overall**6%
*“not match my dress”*
**Quality-Overall**5%
*“POOR QUALITY”*
**Thickness**5%
*“WAY TOO THIN”*
**Grip**3%
*“Falls right off”*
**Smell**3%
*“Had a slight odor from being boxed”*
**Weight Heavy**3%
*“It is heavier than I expected for summer wrap”*
**Durability**3%
*“see it coming apart”*
**Warmth**2%
*“how is this supposed to keep me warm when theres no thickness to it”*
### **Top return reasons **
**Color**31%
**Size-Overall**17%
**Material Quality**10%
**Length**10%
**Thin**5%
**Weight Heavy**5%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Width**2%
**Shape/Style**2%
## **Common questions**
- **Is purple pashmina profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 58 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the purple pashmina niche?**
- 33 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in purple pashmina?**
- Top complaints mined from reviews: Color, Material Quality, Size-Overall. The return rate is 5.9% — above our launch gate.
- **What does it cost to enter the purple pashmina niche?**
- Listings span $8.88–$30.62; the average listing price is $14.02 (sweet spot $15–$100). The average incumbent carries 2,522 reviews — the moat a new listing must climb.
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