---
title: "Trend — purple pajamas for women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-pajamas-for-women/trend"
last_updated: "2026-08-11T11:50:47.500Z"
locale: en
meta:
  description: "Niche score 39/100 · $52K/yr market · 463K searches/yr · $18.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $52K/yr market · 463K searches/yr · $18.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — purple pajamas for women - Flapen"
---

# **purple pajamas for women**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 13Growth 12Conversion 8Competition 96Returns 24Price range 79Avg price 84Brand share 37Review moat 46Quality gap 37

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.59–$37.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,876.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****5.3%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$52K**

$52K/yr · 463K searches

**Growth**

**Bad****-25.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend