---
title: "Purple Leggings for Women — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-leggings-for-women"
last_updated: "2026-08-11T08:57:00.651Z"
locale: en
meta:
description: "Niche score 46/100 · $118K/yr market · 605K searches/yr · $17.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $118K/yr market · 605K searches/yr · $17.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Leggings for Women — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **purple leggings for women**
**Skip it**
Soft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 5Conversion 14Competition 87Returns 13Price range 74Avg price 81Brand share 95Review moat 23Quality gap 68
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.80–$38.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$118K**
$118K/yr · 605K searches
**Review moat**
**Bad****7,270.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-39.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple leggings for women is a $118K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple leggings for women market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#385**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**38%**
Top 20: 82%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**57%**
- VALANDY9% - YUDSUD8% - CRZ YOGA8% - YEOREO7% - FULLSOFT6% - KOWBEAR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -39.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 16.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-leggings-for-women/trend)
## **Top purple leggings for women search terms**
- **purple leggings**227K/yr-37.5%1.2% conv. - **purple leggings for women**117K/yr-51.3%1.2% conv. - **purple yoga pants**28K/yr-29.1%0.4% conv. - **purple leggings with pockets**21K/yr-41.6%1.3% conv. - **lavender leggings**22K/yr-15.0%0.9% conv. - **light purple leggings**55K/yr-35.3%1.3% conv. - **lavender leggings for women**26K/yr-33.9%1.7% conv. - **dark purple leggings**15K/yr-40.8%0.8% conv. - **lilac leggings**12K/yr-6.7%0.8% conv. - **purple workout leggings**7K/yr-46.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-leggings-for-women/search-terms)
## **Top purple leggings for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YUDSUD High Waisted Leggings for Women - Tummy Control Yoga Pants for Workout Running Athletic Womens Leggings Plus Size Dark Purple**YUDSUD**$8.32**4.3★9,913 rev](https://www.amazon.com/dp/B0DK6X4GC8) [2**VALANDY Creamlush Womens Leggings High Waisted Tummy Control Stretch Yoga Pants Workout Running Tights for Women Purple**VALANDY**$11.69**4.4★17,271 rev](https://www.amazon.com/dp/B07ZBC7K7S) [3**KOWBEAR Workout Leggings Womens Yoga Leggings High Waist 4-Way Stretch Slim Yoga Pants Casual Sports Running Tights Purple S**KOWBEAR**$18.93**4.4★497 rev](https://www.amazon.com/dp/B0BW9TMYQN) [4**GYMGUN High Waisted Leggings for Women Buttery Soft Tummy Control Capri Yoga Pants for Workout Athletic Plus Size**GYMGUN**$7.66**4.4★2,110 rev](https://www.amazon.com/dp/B0FHWJ1S6N) [5**YOLIX Workout Leggings for Women - High Waisted Yoga Pants Tummy Control Compression for Running Light Purple**YOLIX**$8.62**4.4★1,954 rev](https://www.amazon.com/dp/B0D3M74TCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Deep Purple**BAYDI**$23.45**35 rev6mo ago](https://www.amazon.com/dp/B0G4CDFDG4) [**AMLEER Leggings with Pockets for Women High Rise Tummy Control Yoga Pants Buttery Soft Non See Through Squat Proof Workout Leggings Dasheen Purple Large**AMLEER**$23.36**65 rev6mo ago](https://www.amazon.com/dp/B0GC5FYX5G) [**YEOREO Workout Leggings for Women Hidden Scrunch Tummy Control Leggings Agathia High Waisted Gym Yoga Pants Purple M**YEOREO**$26.64**428 rev8mo ago](https://www.amazon.com/dp/B0G1M7GPRS) [**Leafigure High Waisted Leggings for Women- Soft No See-Through Yoga Pants for Gym Workout Running Lavender LXL**Leafigure**$8.03**1,789 rev10mo ago](https://www.amazon.com/dp/B0FP2G4DW9) [**GYMGUN High Waisted Leggings for Women Buttery Soft Tummy Control Capri Yoga Pants for Workout Athletic Plus Size**GYMGUN**$7.66**2,110 rev12mo ago](https://www.amazon.com/dp/B0FHWJ1S6N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMLEER Leggings with Pockets for Women High Rise Tummy Control Yoga Pants Buttery Soft Non See Through Squat Proof Workout Leggings Dasheen Purple Large**AMLEER**$23.36**4.2★**▲ 270%**](https://www.amazon.com/dp/B0GC5FYX5G) [**YEOREO Workout Leggings for Women Hidden Scrunch Tummy Control Leggings Agathia High Waisted Gym Yoga Pants Purple M**YEOREO**$26.64**4.2★**▲ 245%**](https://www.amazon.com/dp/B0G1M7GPRS) [**Mlenhor 4 Pack Leggings with Pockets for Women - High Waisted Tummy Control Workout Yoga Pants (US Alpha Large Regular Regular 4 Pack-Green/Purple/Blue/Black)**Mlenhor**$38.82**4.2★**▲ 242%**](https://www.amazon.com/dp/B0DY77SHVS) [**BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Deep Purple**BAYDI**$23.45**4.6★**▲ 231%**](https://www.amazon.com/dp/B0G4CDFDG4) [**CRZ YOGA Butterluxe Workout Capri Leggings Pockets 21 - High Waisted Gym Athletic Womens Crop Yoga Deep Purple Medium**CRZ YOGA**$26.11**4.6★**▲ 229%**](https://www.amazon.com/dp/B0BJQ5HZJT)
**~~View all trending →~~**
## **What buyers say about purple leggings for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Easy fit”*
**Soft Feel**14%
*“Butter soft”*
**Comfort-Overall**14%
*“Extremely comfortable”*
**Quality-Overall**6%
*“They seem to be well-made”*
**Color**5%
*“Cute colors”*
**Value For Money**4%
*“Good deal”*
**Material Quality**4%
*“Soft material”*
**Thickness**3%
*“These are thick pants”*
**Transparency**3%
*“Not see through”*
**Stretchability/Expandability/Elasticity**3%
*“The fabric is stretchy and soft”*
### **What buyers complain about **
**Size-Overall**13%
*“Run large”*
**Color**8%
*“color not accurate”*
**Transparency**6%
*“Definitely see through”*
**Material Quality**5%
*“Horrible material”*
**Waist Fit**4%
*“Too tight banding at waist”*
**Thickness**3%
*“They are thick”*
**Smell**3%
*“smell bad”*
**Quality-Overall**3%
*“Cheap”*
**Thin**2%
*“Thin material”*
**Comfort-Overall**2%
*“not super comfortable”*
### **Top return reasons **
**Size-Overall**32%
**Waist Fit**18%
**Material Quality**9%
**Length**6%
**Thin**5%
**Color**4%
**Inseam Fit**3%
**Transparency**3%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is purple leggings for women profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 75 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -39.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the purple leggings for women niche?**
- 44 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in purple leggings for women?**
- Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 8.3% — above our launch gate.
- **When does demand for purple leggings for women peak?**
- Demand peaks in Oct–Nov; the busiest month runs 16.1× the quietest.
- **What does it cost to enter the purple leggings for women niche?**
- Listings span $6.80–$38.82; the average listing price is $17.52 (sweet spot $15–$100). The average incumbent carries 7,270 reviews — the moat a new listing must climb.
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