---
title: "Purple Hoodie — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-hoodie"
last_updated: "2026-08-11T11:41:29.034Z"
locale: en
meta:
description: "Niche score 43/100 · $84K/yr market · 888K searches/yr · $22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $84K/yr market · 888K searches/yr · $22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Hoodie — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **purple hoodie**
**Skip it**
Soft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 0Conversion 5Competition 95Returns 10Price range 86Avg price 94Brand share 87Review moat 22Quality gap 57
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.73–$55.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,825.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$84K**
$84K/yr · 888K searches
**Returns**
**Bad****9.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple hoodie is a $84K/yr Amazon United States market (888K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple hoodie market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$180K–$225K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#661**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**51 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**48%**
Top 20: 87%
**Top-5 click share**
**19%**
Top 20: 44%
**Open market**
**47%**
- Mlgaril11% - onlypuff11% - Amazon Essentials10% - Adenorah9% - Hanes8% - Gildan5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.2% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-hoodie/trend)
## **Top purple hoodie search terms**
- **purple hoodie**232K/yr-43.0%0.7% conv. - **purple sweatshirt**167K/yr-67.3%0.7% conv. - **purple zip up hoodie**59K/yr+0.8%0.8% conv. - **purple hoodie men**67K/yr-49.1%0.7% conv. - **purple hoodie for women**72K/yr-53.8%0.8% conv. - **purple sweatshirt women**80K/yr-75.8%0.5% conv. - **light purple hoodie**34K/yr-22.2%0.3% conv. - **lavender hoodie**30K/yr-39.3%0.5% conv. - **mens purple hoodie**26K/yr-66.4%0.9% conv. - **dark purple hoodie**17K/yr-44.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-hoodie/search-terms)
## **Top purple hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adenorah Mens Hoodies Pullover Womens Oversized Y2K Fall Acid Wash Plain Cotton Heavyweight Hoodie Vintage Aesthetic Hooded Sweatshirt Purple Large**Adenorah**$38.41**4.4★575 rev](https://www.amazon.com/dp/B0DBLDFG7F) [2**onlypuff Fleece Pullover Women Workout Sweatshirts Long Sleeve Basic Hoodies Purple M**onlypuff**$23.37**4.4★948 rev](https://www.amazon.com/dp/B0C9L1KJYT) [3**Adenorah Womens Oversized Cute Hoodie Mens Fall Acid Wash Blank Preppy Y2K Vintage Heavyweight Cotton Sweatshirts Hoodies with Pocket Purple Plus Size**Adenorah**$38.51**4.4★575 rev](https://www.amazon.com/dp/B0DBLG7BGJ) [4**Hanes Mens Pullover EcoSmart Hooded Sweatshirt purple Large**Hanes**$13.30**4.5★170,395 rev](https://www.amazon.com/dp/B072QRN7KC) [5**Mlgaril Mens Purple Hoodies Pullover Hooded Sweatshirt Midweight Athletic Hoodie for Men Long Sleeve Fleece Sweat Shirt with Pocket M**Mlgaril**$20.56**4.4★266 rev](https://www.amazon.com/dp/B0D459MGNX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S**YiShiJie**$17.49**11 rev3mo ago](https://www.amazon.com/dp/B0GSPWNNN2) [**YiShiJie Purple Mens Hoodies Pullover Fleece Hooded Sweatshirts Casual Long Sleeve Midweight Athletic Hoodies with Kangaroo Pocket S**YiShiJie**$15.78**34 rev5mo ago](https://www.amazon.com/dp/B0GMYXXYM7) [**MrGentel Mens Purple Hoodies Pullover Midweight Fashion Long Sleeve Casual Hooded Sweatshirt Solid Color Fleece-Lined Hoodie S**MrGentel**$17.38**83 rev11mo ago](https://www.amazon.com/dp/B0FMKY9Z74) [**Milltex Unisex Poly Cotton Hoodie | Fleece Pullover with Double Layer Hood and Pocket | Casual Wear Sweatshirt 417 - Violet**Milltex**$17.77**181 rev1y ago](https://www.amazon.com/dp/B0DDRH9YQ2) [**Adenorah Mens Hoodies Pullover Womens Oversized Y2K Fall Acid Wash Plain Cotton Heavyweight Hoodie Vintage Aesthetic Hooded Sweatshirt Purple Large**Adenorah**$38.41**575 rev1y ago](https://www.amazon.com/dp/B0DBLDFG7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S**YiShiJie**$17.49**4.6★**▲ 159%**](https://www.amazon.com/dp/B0GSPWNNN2) [**YiShiJie Purple Mens Hoodies Pullover Fleece Hooded Sweatshirts Casual Long Sleeve Midweight Athletic Hoodies with Kangaroo Pocket S**YiShiJie**$15.78**4.1★**▲ 157%**](https://www.amazon.com/dp/B0GMYXXYM7) [**Mlgaril Mens Purple Hoodies Pullover Hooded Sweatshirt Midweight Athletic Hoodie for Men Long Sleeve Fleece Sweat Shirt with Pocket M**Mlgaril**$20.56**4.4★**▲ 116%**](https://www.amazon.com/dp/B0D459MGNX) [**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Purple Medium**Amazon Essentials**$15.55**4.5★**▲ 116%**](https://www.amazon.com/dp/B08X2GL82T) [**JIHUILAI Purple Mens Hoodies Pullover Fleece Hooded Sweatshirt for Men Soft Athletic Hoodie with Pockets 2XL**JIHUILAI**$21.80**4.3★**▲ 102%**](https://www.amazon.com/dp/B0BNQC645B)
**~~View all trending →~~**
## **What buyers say about purple hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit great”*
**Color**16%
*“True to size beautiful color”*
**Quality-Overall**12%
*“Good quality”*
**Comfort-Overall**11%
*“Very comfortable”*
**Soft Feel**8%
*“its very soft to the touch”*
**Warmth**6%
*“Staying warm”*
**Value For Money**3%
*“great value”*
**Material Quality**3%
*“Excellent quality, thick material”*
**Advertised Vs Actual Product**2%
*“Exactly what I needed”*
**Weight Light**2%
*“Hoodie perfect weight for spring/summer restaurant air conditioners”*
### **What buyers complain about **
**Size-Overall**28%
*“Not a good fit”*
**Color**7%
*“Bad color”*
**Thickness**4%
*“extremely thick”*
**Sleeve Fit**4%
*“each shirt faded on the back of the left sleeve after laundering them”*
**Pilling/Linting**4%
*“collects every bit of lint/hair/etc”*
**Quality-Overall**3%
*“Overall, cheap product”*
**Material Quality**3%
*“the quality of the material appears cheap”*
**Shrinkage Resistance**3%
*“Shrank”*
**Advertised Vs Actual Product**3%
*“Not as pic”*
**Shape/Style**2%
*“this particular style did not”*
### **Top return reasons **
**Size-Overall**55%
**Color**8%
**Material Quality**5%
**Sleeve Fit**5%
**Length**4%
**Waist Fit**3%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Thin**2%
## **Common questions**
- **Is purple hoodie profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 149 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the purple hoodie niche?**
- 51 brands and 104 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in purple hoodie?**
- Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 9.2% — above our launch gate.
- **When does demand for purple hoodie peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the purple hoodie niche?**
- Listings span $9.73–$55.15; the average listing price is $22.53 (sweet spot $15–$100). The average incumbent carries 8,826 reviews — the moat a new listing must climb.
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