---
title: "Purple Crewneck Sweatshirt — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-crewneck-sweatshirt"
last_updated: "2026-08-11T10:58:04.888Z"
locale: en
meta:
description: "Niche score 41/100 · $13K/yr market · 228K searches/yr · $20.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $13K/yr market · 228K searches/yr · $20.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Crewneck Sweatshirt — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **purple crewneck sweatshirt**
**Skip it**
Soft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 3Competition 96Returns 12Price range 82Avg price 88Brand share 86Review moat 22Quality gap 68
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.36–$44.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,013.92**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$13K**
$13K/yr · 228K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-67.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple crewneck sweatshirt is a $13K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple crewneck sweatshirt market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$51K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,198**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**49%**
Top 20: 86%
**Top-5 click share**
**17%**
Top 20: 40%
**Open market**
**47%**
- Amazon Essentials24% - Hanes9% - TICTICMIMI6% - onlypuff5% - LUYIJIESHENG4% - RUMIA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -67.6% search growth over the last 90 days.
15K10KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-crewneck-sweatshirt/trend)
## **Top purple crewneck sweatshirt search terms**
- **lavender sweatshirt**24K/yr-58.1%0.5% conv. - **purple crewneck**17K/yr-38.4%0.8% conv. - **purple crewneck sweatshirt**28K/yr-67.8%0.8% conv. - **light purple sweatshirt**22K/yr-68.3%0.5% conv. - **womens purple sweatshirt**26K/yr-76.4%0.9% conv. - **lavender sweatshirt for women**16K/yr-67.8%0.5% conv. - **lilac sweatshirt**9K/yr-63.6%0.6% conv. - **purple pullover**7K/yr-61.9%0.2% conv. - **dark purple sweatshirt**9K/yr-60.7%0.8% conv. - **purple sweatshirt for women**11K/yr-74.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-crewneck-sweatshirt/search-terms)
## **Top purple crewneck sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2504%$5006%$7518%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Originals Fleece Sweatshirt Heavyweight Sweatshirt for Women Relaxed Fit**Hanes**$13.80**4.1★1,721 rev](https://www.amazon.com/dp/B0BTTPMSZQ) [2**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Large**Amazon Essentials**$11.43**4.5★41,564 rev](https://www.amazon.com/dp/B08X2B22DJ) [3**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple X-Large**Amazon Essentials**$11.37**4.5★41,564 rev](https://www.amazon.com/dp/B08X2B29QW) [4**LUYIJIESHENG Mens Purple Crewneck Sweatshirt Long Sleeve Fleece Sweatshirts Breathable Lightweight Crew Neck Pullover Sweatshirts Size 3XL**LUYIJIESHENG**$16.93**3.7★74 rev](https://www.amazon.com/dp/B0DYDBYJBW) [5**Fanway&EC Womens Long Sleeve Sweatshirt Casual Crewneck Oversized Pullover Hoodies Fall Tops Lavender**Fanway&EC**$22.57**4.3★594 rev](https://www.amazon.com/dp/B0C1B2GX22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**KevaMolly Women Varsity Striped Drop Shoulder Sweatshirt Purple L**KevaMolly**$23.98**192 rev11mo ago](https://www.amazon.com/dp/B0FKZ6TY2P) [**Milltex Unisex Vintage Fleece Crewneck Sweatshirt | Mid-Weight Garment-Washed Ringspun Fleece Soft & Comfortable Pullover 603 - Purple**Milltex**$10.33**33 rev1y ago](https://www.amazon.com/dp/B0F1DPGJSG) [**LUYIJIESHENG Mens Purple Crewneck Sweatshirt Long Sleeve Fleece Sweatshirts Breathable Lightweight Crew Neck Pullover Sweatshirts Size 3XL**LUYIJIESHENG**$16.93**74 rev1y ago](https://www.amazon.com/dp/B0DYDBYJBW) [**TICTICMIMI Womens Casual Crewneck Sweatshirts Long Sleeve Tops Loose Fit Fall Shirts Lavender**TICTICMIMI**$25.11**519 rev1y ago](https://www.amazon.com/dp/B0D9RYDD31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Regular-Fit Soft Touch Long-Sleeve Crewneck Sweater Lavender X-Large**Amazon Essentials**$15.19**4.3★**▲ 172%**](https://www.amazon.com/dp/B0868JPMRZ) [**Fanway&EC Womens Long Sleeve Sweatshirt Casual Crewneck Oversized Pullover Hoodies Fall Tops Lavender**Fanway&EC**$22.57**4.3★**▲ 118%**](https://www.amazon.com/dp/B0C1B2GX22) [**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**4.5★**▲ 107%**](https://www.amazon.com/dp/B0FJFHC44M) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple X-Small**Amazon Essentials**$10.94**4.5★**▲ 93%**](https://www.amazon.com/dp/B08X2FNV8B) [**LUYIJIESHENG Mens Purple Crewneck Sweatshirt Long Sleeve Fleece Sweatshirts Breathable Lightweight Crew Neck Pullover Sweatshirts Size 3XL**LUYIJIESHENG**$16.93**3.7★**▲ 91%**](https://www.amazon.com/dp/B0DYDBYJBW)
**~~View all trending →~~**
## **What buyers say about purple crewneck sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Material is soft”*
**Size-Overall**14%
*“Fits to size”*
**Comfort-Overall**14%
*“So comfortable”*
**Color**13%
*“Color is true”*
**Quality-Overall**7%
*“Good quality and fits according to the size”*
**Warmth**5%
*“It's warm”*
**Value For Money**3%
*“Excellent value”*
**Material Quality**3%
*“Great material”*
**Weight Light**2%
*“Super soft lightweight sweatshirt”*
**Pockets/Compartments**2%
*“Love pockets”*
### **What buyers complain about **
**Size-Overall**32%
*“Runs large”*
**Material Quality**8%
*“the quality of the material appears cheap”*
**Quality-Overall**7%
*“Bad quality control”*
**Color**4%
*“Bad color”*
**Length**2%
*“Shrunk in length a lot”*
**Wrinkles**2%
*“Air dry or hang up: the material becomes very wrinkled”*
**Sleeve Fit**2%
*“each shirt faded on the back of the left sleeve after laundering them”*
**Shape/Style**2%
*“This top really doesn't have much shape”*
**Shrinkage Resistance**2%
*“Shrank”*
**Advertised Vs Actual Product**2%
*“not as long as the picture indicates”*
### **Top return reasons **
**Size-Overall**51%
**Color**8%
**Material Quality**8%
**Sleeve Fit**4%
**Length**4%
**Chest Fit**4%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shoulder Fit**2%
## **Common questions**
- **Is purple crewneck sweatshirt profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 121 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -67.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the purple crewneck sweatshirt niche?**
- 42 brands and 95 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in purple crewneck sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.7% — above our launch gate.
- **When does demand for purple crewneck sweatshirt peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the purple crewneck sweatshirt niche?**
- Listings span $9.36–$44.18; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 9,014 reviews — the moat a new listing must climb.
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