---
title: "Purple Cardigan — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-cardigan"
last_updated: "2026-08-11T09:12:55.164Z"
locale: en
meta:
description: "Niche score 45/100 · $108K/yr market · 714K searches/yr · $22.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $108K/yr market · 714K searches/yr · $22.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Cardigan — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **purple cardigan**
**Skip it**
Soft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 9Competition 95Returns 12Price range 84Avg price 93Brand share 85Review moat 37Quality gap 60
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.16**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$11.70–$36.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,755.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$108K**
$108K/yr · 714K searches
**Returns**
**Bad****8.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-50.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, purple cardigan is a $108K/yr Amazon United States market (714K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple cardigan market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**50%**
Top 20: 83%
**Top-5 click share**
**19%**
Top 20: 41%
**Open market**
**46%**
- Amazon Essentials15% - GRACE KARIN14% - NILOUFO12% - Heymoments5% - YSYOKOW4% - a.Jesdani4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.2% search growth over the last 90 days.
30K20KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-cardigan/trend)
## **Top purple cardigan search terms**
- **purple cardigan**239K/yr-47.5%0.6% conv. - **purple cardigans for women**104K/yr-50.6%0.6% conv. - **lavender cardigan**48K/yr-22.8%0.5% conv. - **lavender cardigan for women**36K/yr-34.2%0.5% conv. - **light purple cardigan**26K/yr-34.9%0.3% conv. - **dark purple cardigan**24K/yr-36.9%0.2% conv. - **lilac sweater**22K/yr-64.5%0.2% conv. - **light purple sweater**30K/yr-74.3%0.2% conv. - **purple cardigan for women**15K/yr-50.6%0.6% conv. - **lilac sweater for women**25K/yr-74.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-cardigan/search-terms)
## **Top purple cardigan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.22**4.5★188 rev](https://www.amazon.com/dp/B0FMNH6QMK) [2**Amazon Essentials Womens Relaxed Fit Midweight Cardigan Sweater Purple Medium**Amazon Essentials**$22.22**4.4★1,367 rev](https://www.amazon.com/dp/B0BG7MQ123) [3**GRACE KARIN Purple Cardigan for Women Lightweight Dressy Button Down Sweater Spring Clothes Knit Cardigans Outfits L**GRACE KARIN**$24.28**4.5★3,220 rev](https://www.amazon.com/dp/B0D2RQZ1VS) [4**Amazon Essentials Womens Relaxed Fit Midweight Cardigan Sweater Purple Large**Amazon Essentials**$18.36**4.4★1,367 rev](https://www.amazon.com/dp/B0CP4X65Q7) [5**a.Jesdani Womens Tie Front Long Sleeve Rib Knit Shrug Sweaters Cardigan Crop Top Purple M**a.Jesdani**$26.56**4.4★603 rev](https://www.amazon.com/dp/B0DRY2LWYH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YSYOKOW Cardigan for Women Dressy Lightweight Open Front Long Sleeve Purple**YSYOKOW**$14.10**27 rev4mo ago](https://www.amazon.com/dp/B0GCCFCT7W) [**LETDIOSTO Womens Cropped Cardigan Sweater Button-Down Crewneck Knit Soft Lightweight Long Sleeve for Layering Purple S**LETDIOSTO**$24.68**1,003 rev8mo ago](https://www.amazon.com/dp/B0FY6C8JLB) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.22**188 rev8mo ago](https://www.amazon.com/dp/B0FMNH6QMK) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.22**188 rev8mo ago](https://www.amazon.com/dp/B0FMNHM2XP) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.13**188 rev8mo ago](https://www.amazon.com/dp/B0FMND5MVX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YSYOKOW Cardigan for Women Dressy Lightweight Open Front Long Sleeve Purple**YSYOKOW**$14.10**4.4★**▲ 76%**](https://www.amazon.com/dp/B0GCCFCT7W) [**Askyes Lightweight Summer Cardigan for Womens Spring Netted Knit Ruffle Half Sleeve Flowy Kimono Cover Ups Cardigans Purple L**Askyes**$13.11**4.4★**▲ 68%**](https://www.amazon.com/dp/B0FN7PYKXS) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Navy 2X**Amazon Essentials**$14.53**4.4★**▲ 64%**](https://www.amazon.com/dp/B07QGB82MF) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.22**4.5★**▲ 60%**](https://www.amazon.com/dp/B0FMNH6QMK) [**Ermonn Womens Crochet Cardigan Sweater Kimonos Boho Solid Color Oversized Spring Open Front Outwear**Ermonn**$24.83**4.2★**▲ 51%**](https://www.amazon.com/dp/B09ZP6MQGQ)
**~~View all trending →~~**
## **What buyers say about purple cardigan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“The size I ordered fit beautifully”*
**Quality-Overall**12%
*“Good quality”*
**Weight Light**9%
*“I like everything about this lightweight sweater”*
**Comfort-Overall**8%
*“Quality and comfort”*
**Color**8%
*“Colour is vibrant”*
**Soft Feel**7%
*“Buttery soft”*
**Material Quality**3%
*“material is soft”*
**Value For Money**3%
*“Reasonable price”*
**Shape/Style**3%
*“Love it, very stylish”*
**Advertised Vs Actual Product**2%
*“AS ADVERTISED”*
### **What buyers complain about **
**Size-Overall**20%
*“The sleeves are a little short”*
**Quality-Overall**7%
*“Low quality”*
**Durability**6%
*“quickly unraveled”*
**Material Quality**4%
*“NOT polyester”*
**Color**4%
*“its more dark or a muted purple”*
**Stitch/Finish/Polish**3%
*“Comes apart at the seam in the sleeve”*
**Pilling/Linting**3%
*“The sleeves pill after ONE six hour workday”*
**Smell**3%
*“Smells really bad”*
**Thickness**2%
*“It is not sheer thin fabric”*
**Gap/Hole**2%
*“Hole in sweater on the first wear”*
### **Top return reasons **
**Size-Overall**50%
**Color**9%
**Material Quality**5%
**Sleeve Fit**5%
**Length**5%
**Chest Fit**5%
**Thin**4%
**Shape/Style**3%
**Shoulder Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is purple cardigan profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 116 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -50.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the purple cardigan niche?**
- 49 brands and 58 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in purple cardigan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.5% — above our launch gate.
- **When does demand for purple cardigan peak?**
- Demand peaks in Feb–Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the purple cardigan niche?**
- Listings span $11.70–$36.02; the average listing price is $22.16 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.
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