---
title: "Purple Brooch — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purple-brooch"
last_updated: "2026-08-11T06:43:16.281Z"
locale: en
meta:
description: "Niche score 48/100 · $52K/yr market · 131K searches/yr · $10.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $52K/yr market · 131K searches/yr · $10.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Brooch — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **purple brooch**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 14Conversion 49Competition 93Returns 27Price range 65Avg price 34Brand share 95Review moat 89Quality gap 38
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****223.11**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.76–$35.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.06**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 131K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purple brooch is a $52K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple brooch market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#7,301**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**62 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**38%**
Top 20: 75%
**Top-5 click share**
**22%**
Top 20: 55%
**Open market**
**58%**
- Fuqimanman202010% - OIDIMS8% - TengRiah8% - GIGB PBDK7% - LAXPICOL4% - Generic4%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -21.6% search growth over the last 90 days.
4K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-brooch/trend)
## **Top purple brooch search terms**
- **purple brooch**48K/yr-21.6%2.4% conv. - **purple brooches for women**29K/yr-24.1%2.5% conv. - **purple flower pin**14K/yr-31.3%2.3% conv. - **purple pins**10K/yr-3.6%0.8% conv. - **purple pin**10K/yr-21.6%1.6% conv. - **purple flower brooch**8K/yr+19.5%2.3% conv. - **lavender brooch**7K/yr-36.8%2.0% conv. - **purple lapel pin**5K/yr-33.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purple-brooch/search-terms)
## **Top purple brooch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dainty Satin Rose Flower Brooch Pins for Women Delicate Large Camellia Pins Shawl Clips Duckbill Clips Wedding Prom Banquet Party Jewelry Gift-Purple**Fuqimanman2020**$7.05**4.3★207 rev](https://www.amazon.com/dp/B0D4M3J936) [2**LAXPICOL Vintage Purple Austrian Crystal Flower Leaf Bouquet Clusters Large Big Brooch Pin For Women Jewelry**LAXPICOL**$9.73**4.6★507 rev](https://www.amazon.com/dp/B07Y1X5MMP) [3**Rhinestone Large Flower Brooches Pins for Women Fashion Sparkly Crystal Sunflower Statement Brooch Unique Wedding Party Suit Dress Jewelry Accessories (Purple2)**GIGB PBDK**$9.59**4.6★137 rev](https://www.amazon.com/dp/B0FKB6MP7Y) [4**Dainty Fabric Rose Flower Large Brooch Lapel Pins Flower Brooches Pin Classic for Wedding Party Dance Banquet for Women Dress Suit Clothes Accessories Jewelry 100mm (Deep Purple)**NewZenro**$7.92**4.4★328 rev](https://www.amazon.com/dp/B0F5H6ZRRR) [5**Vintage Rhinestone Purple Flower Brooch for Women Elegant Crystal Sunflower Lapel Pins for Dresses Hats Scarves Wedding Formal Jewelry Accessories (1Pcs Purple Sunflower)**QCWN**$6.93**4.6★16 rev](https://www.amazon.com/dp/B0FR8TH766)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vintage Crystal Rhinestone Flower-shaped Sunflower Leaf Brooch Pin Elegant Clothing Hat Bag Accessory for Women-D purple**TengRiah**$5.50**27 rev4mo ago](https://www.amazon.com/dp/B0GTPGBVH9) [**Cotsinyer Floral Brooch with Rhinestones-Elegant Gold and Purple Crystal Lapel Pin for WomenIdeal for Wedding Party Hat and Scarf Accessory**Cotsinyer**$13.09**67 rev7mo ago](https://www.amazon.com/dp/B0G4JZDZK2) [**Vintage Crystal Rhinestone Flower-shaped Sunflower Leaf Brooch Pin Elegant Clothing Hat Bag Accessory for Women-A purple**TengRiah**$6.04**27 rev8mo ago](https://www.amazon.com/dp/B0G2WZ7FWT) [**Dreuyet Rhinestone Butterfly Brooch Pin for Women Shiny Colorful Crystal Butterfly Lapel Pins Elegant Insect Dress Corsage Bouquet Brooches Bride Wedding Jewelry Gifts (Gold Purple)**Dreuyet**$8.82**17 rev9mo ago](https://www.amazon.com/dp/B0FXRJ3DB7) [**Vintage Rhinestone Purple Flower Brooch for Women Elegant Crystal Sunflower Lapel Pins for Dresses Hats Scarves Wedding Formal Jewelry Accessories (1Pcs Purple Sunflower)**QCWN**$6.93**16 rev9mo ago](https://www.amazon.com/dp/B0FR8TH766)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vintage Crystal Rhinestone Flower-shaped Sunflower Leaf Brooch Pin Elegant Clothing Hat Bag Accessory for Women-D purple**TengRiah**$5.50**4.7★**▲ 332%**](https://www.amazon.com/dp/B0GTPGBVH9) [**Vintage Rhinestone Purple Flower Brooch for Women Elegant Crystal Sunflower Lapel Pins for Dresses Hats Scarves Wedding Formal Jewelry Accessories (1Pcs Purple Sunflower)**QCWN**$6.93**4.6★**▲ 243%**](https://www.amazon.com/dp/B0FR8TH766) [**Dreuyet Rhinestone Butterfly Brooch Pin for Women Shiny Colorful Crystal Butterfly Lapel Pins Elegant Insect Dress Corsage Bouquet Brooches Bride Wedding Jewelry Gifts (Gold Purple)**Dreuyet**$8.82**4.7★**▲ 224%**](https://www.amazon.com/dp/B0FXRJ3DB7) [**Cotsinyer Floral Brooch with Rhinestones-Elegant Gold and Purple Crystal Lapel Pin for WomenIdeal for Wedding Party Hat and Scarf Accessory**Cotsinyer**$13.09**4.6★**▲ 167%**](https://www.amazon.com/dp/B0G4JZDZK2) [**Vintage Crystal Rhinestone Flower-shaped Sunflower Leaf Brooch Pin Elegant Clothing Hat Bag Accessory for Women-A purple**TengRiah**$6.04**4.7★**▲ 114%**](https://www.amazon.com/dp/B0G2WZ7FWT)
**~~View all trending →~~**
## **What buyers say about purple brooch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“vibrant colors”*
**Quality-Overall**16%
*“It was beautifully made”*
**Advertised Vs Actual Product**10%
*“Just as described”*
**Size-Overall**10%
*“they fit the bill”*
**Value For Money**9%
*“Good price”*
**Shape/Style**3%
*“Perfect for adding a sophisticated touch to formal occasions”*
**Brightness/Shine/Glow**3%
*“Very bright and beautiful”*
**Gifting Purpose**2%
*“A nice gift for a good value”*
**Durability**2%
*“My grandson kept trying to pull it off so i find it durable”*
**Add-Ons/Attachments**1%
*“Definitely recommend 💜 Great and beautiful accessory”*
### **What buyers complain about **
**Size-Overall**31%
*“The brooch is smaller that depicted in the photo image”*
**Quality-Overall**12%
*“cheap looking”*
**Value For Money**8%
*“Sold cheaper on another site”*
**Color**8%
*“The stones are light blue and not lavender”*
**Durability**7%
*“It broke as soon as I opened the packaging”*
**Locking Mechanism**3%
*“However, the back does not secure well and they fall off”*
**Brightness/Shine/Glow**2%
*“nor very sparkly”*
**Adhesion/Stickiness**2%
*“I dont expect them to stay in place”*
**Fastener Quality**2%
*“Clasp broke first time I opened it”*
**Advertised Vs Actual Product**1%
*“This does not look llike the picture”*
### **Top return reasons **
**Size-Overall**43%
**Color**22%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Wrong Dimensions**2%
**Material Quality**2%
**Functionality-Overall**1%
**Value For Money**1%
**Weight Heavy**1%
## **Common questions**
- **Is purple brooch profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 87 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the purple brooch niche?**
- 62 brands and 109 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in purple brooch?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.9%.
- **What does it cost to enter the purple brooch niche?**
- Listings span $3.76–$35.45; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.
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