---
title: "Purge Mask — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/purge-mask"
last_updated: "2026-08-11T15:56:23.756Z"
locale: en
meta:
description: "Niche score 47/100 · $53K/yr market · 507K searches/yr · $14.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $53K/yr market · 507K searches/yr · $14.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purge Mask — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **purge mask**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 13Growth 34Conversion 9Competition 76Returns 51Price range 63Avg price 70Brand share 75Review moat 34Quality gap 70
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.21–$30.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,097.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$53K**
$53K/yr · 507K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, purge mask is a $53K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purge mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$145K–$181K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **63%**
- **Out of stock**
- **35.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**34%**
- Poptrend18% - KaTiSeMo16% - BOMLY10% - ROXUN9% - Trick Or Treat Studios6% - Rubies6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
175K125KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 83.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/purge-mask/trend)
## **Top purge mask search terms**
- **purge mask**329K/yr+5.6%0.9% conv. - **the purge mask**41K/yr+4.5%0.7% conv. - **purge masks for adults**38K/yr+7.2%1.7% conv. - **purge masks**25K/yr+55.5%0.6% conv. - **purge mask light up**5K/yr+114.7%0.7% conv. - **led purge mask**6K/yr+0.9%0.3% conv. - **purge light up mask**4K/yr+50.5%1.9% conv. - **light up purge mask**6K/yr-39.0%2.1% conv. - **purge halloween mask**5K/yr+76.4%1.6% conv. - **halloween purge mask**5K/yr+38.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/purge-mask/search-terms)
## **Top purge mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts**KaTiSeMo**$14.65**4.1★175 rev](https://www.amazon.com/dp/B0CJ2DF2MD) [2**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★2,521 rev](https://www.amazon.com/dp/B0BJFJ3J3S) [3**Poptrend Halloween Mask LED Light up Mask for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts**Poptrend**$13.27**4.4★9,850 rev](https://www.amazon.com/dp/B07FFQQTXZ) [4**Poptrend Halloween Mask LED Light up Masks for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts**Poptrend**$12.73**4.4★9,850 rev](https://www.amazon.com/dp/B07FFLZVVN) [5**Rubies Female Evil Grin Mask for Adults Womens No Size**Rubies**$10.22**4.4★540 rev](https://www.amazon.com/dp/B073DCQ2SF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pcs The Purge Mask Smile Mask Horror Eradicate Killer Anarchy Halloween Party Scary Masks**YASOKEZO**$12.95**74 rev1y ago](https://www.amazon.com/dp/B0FBX4ND6X) [**2 Pieces The Purge Mask Halloween Horror Eradicate Killer Mask Anarchy-Cross & God**YASOKEZO**$13.32**74 rev2y ago](https://www.amazon.com/dp/B0D6YS1NJN) [**TOYANDONA 3pcs Party Mask Jester Costume Creepy Mask Full Face Mask Costume Cosplay Prop Costume Masks Fancy Dress Masks Diy White Prom Decor Role Play Outfits Halloween Plastic Grim Reaper**TOYANDONA**$16.88**8 rev2y ago](https://www.amazon.com/dp/B0CJ971GLN) [**KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts**KaTiSeMo**$14.65**175 rev2y ago](https://www.amazon.com/dp/B0CJ2DF2MD) [**KaTiSeMo Halloween Purge Mask LED Light Up Mask with 3 Modes for Adults**KaTiSeMo**$13.42**175 rev2y ago](https://www.amazon.com/dp/B0CJ2DVFKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3M P100 Performance Mold & Lead Paint Removal Respirator Medium Size NIOSH-APPROVED P100 Rated Filter Carbon Layer Helps Reduce Odor Nuisance Lightweight Adjustable Head Straps (6297P1-DC)**3M**$29.35**4.6★**▲ 1000%**](https://www.amazon.com/dp/B00063Y25U) [**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0BJFJ3J3S) [**Poptrend Halloween Mask LED Light up Mask for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts**Poptrend**$13.29**4.4★**▲ 746%**](https://www.amazon.com/dp/B07T67BDSM) [**KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts**KaTiSeMo**$14.43**4.1★**▲ 493%**](https://www.amazon.com/dp/B0CJ2CM79C) [**Fuinloth Balaclava Ski Mask Motorcycle UV Protector Scarf Summer Cooling Neck Gaiter for Men/Women Black**Fuinloth**$6.21**4.5★**▲ 370%**](https://www.amazon.com/dp/B086Z2WR6Y)
**~~View all trending →~~**
## **What buyers say about purge mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Awesome quality”*
**Size-Overall**10%
*“Excellent fit”*
**Fun/Entertainment Experience**9%
*“Fun for kids”*
**Value For Money**7%
*“Reasonably priced”*
**Comfort-Overall**6%
*“But comfortable to wear”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Gifting Purpose**6%
*“Awesome gift”*
**Warmth**4%
*“it kept my face warm all day”*
**Durability**4%
*“Have had for a few months with no problems, seems durable”*
**Brightness/Shine/Glow**4%
*“It is bright”*
### **What buyers complain about **
**Size-Overall**16%
*“Was small”*
**Quality-Overall**10%
*“Terrible quality cheap made”*
**Thickness**7%
*“These are the absolute thinnest material item I have ever seen”*
**Durability**6%
*“This broke immediately after 5 minutes of use”*
**Functionality-Overall**6%
*“the execution is lacking”*
**Smell**4%
*“Chemical smelling”*
**Comfort-Overall**4%
*“Uncomfortable”*
**Charging**4%
*“not able to recharge”*
**Advertised Vs Actual Product**3%
*“I was worried as there were multiple photos on the listing”*
**Color**2%
*“Not good, comes out pink”*
### **Top return reasons **
**Size-Overall**43%
**Thin**15%
**Material Quality**6%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Value For Money**3%
**Neck Fit**2%
**Functionality-Overall**2%
**Comfort-Overall**2%
**Breathability**2%
## **Common questions**
- **Is purge mask profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 38 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the purge mask niche?**
- 25 brands and 64 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in purge mask?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.0%.
- **When does demand for purge mask peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 83.3× the quietest.
- **What does it cost to enter the purge mask niche?**
- Listings span $6.21–$30.07; the average listing price is $14.45 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.
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