---
title: "Pumpkin Sweater — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-sweater"
last_updated: "2026-08-11T10:39:07.201Z"
locale: en
meta:
description: "Niche score 58/100 · $20K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $20K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Sweater — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin sweater**
**Worth a look**
Shows demand growing +148.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 5Growth 96Conversion 2Competition 95Returns 0Price range 77Avg price 95Brand share 96Review moat 59Quality gap 67
**Growth**
**Incredible****+148.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.99–$39.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,142.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$20K**
$20K/yr · 413K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.9%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pumpkin sweater is a $20K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin sweater market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#57,107**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **23.2%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **213 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**30%**
Top 20: 65%
**Top-5 click share**
**19%**
Top 20: 40%
**Open market**
**66%**
- ZKDOO8% - JUNBOON6% - CIDER6% - ZAFUL5% - Beopjesk5% - Merrvey4%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +148.9% search growth over the last 90 days.
50K30KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 177.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-sweater/trend)
## **Top pumpkin sweater search terms**
- **pumpkin sweater**107K/yr+196.6%0.1% conv. - **vintage halloween sweater**13K/yr+802.7%0.0% conv. - **halloween cardigan for women**85K/yr+156.3%0.2% conv. - **ghost sweater**59K/yr-3.9%0.1% conv. - **pumpkin sweater women**108K/yr+80.1%0.1% conv. - **womens halloween cardigan**15K/yr+202.6%0.0% conv. - **ugly halloween sweater**10K/yr+125.7%0.0% conv. - **halloween knit sweater**10K/yr+104.8%0.0% conv. - **womens ghost sweater**6K/yr+35.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-sweater/search-terms)
## **Top pumpkin sweater products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4064%$8126%$1K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CIDER Halloween Sweater Vest Women Pumpkin Ghost V Neck Sleeveless Knitted Vest Pullover Sweater Vest For Women**CIDER**$36.91**4.4★3 rev](https://www.amazon.com/dp/B0FR1FDK9G) [2**ZAFUL Womens Striped Cardigan Long Sleeve Button Up Open Front Knit Oversized Sweater (1-Pumpkin Pattern)**ZAFUL**$26.11**4.2★251 rev](https://www.amazon.com/dp/B0FNQS7H5P) [3**Merrvey Vintage Halloweentown Crewneck Sweatshirt Halloween Town Est. 1998 Retro Sweater Sand Color**Merrvey**$26.78**4.3★32 rev](https://www.amazon.com/dp/B0DCHQ2F77) [4**JUNBOON Women Vintage Polka Dot Halloween Knitted Sweater Long Sleeve Crewneck Cute Ghost Pattern Streetwear Jumper**JUNBOON**$28.09**4.4★1,639 rev](https://www.amazon.com/dp/B0CDX2LDMH) [5**Beopjesk Womens Funny Fall Long Sleeve Halloween Autumn Leaves Button Knit Cardigan Sweater Vintage Knitted Outerwear (Halloween-Orange-1 S)**Beopjesk**$26.71**4.0★789 rev](https://www.amazon.com/dp/B0FJDTZ4DC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arach&Cloz Womens Winter Clothes Fall 2025 Long Sleeve Pullover Sweater Crew Neck Casual Tops Trendy Halloween Pumpkin S**Arach&Cloz**$30.20**3,691 rev9mo ago](https://www.amazon.com/dp/B0FLPVJFD7) [**CIDER Halloween Sweater Vest Women Pumpkin Ghost V Neck Sleeveless Knitted Vest Pullover Sweater Vest For Women**CIDER**$36.91**3 rev10mo ago](https://www.amazon.com/dp/B0FR1FDK9G) [**Halloween Crochet Pumpkin Sweater Women Oversized Pumpkin Knit Pullover Bat Witch Hat Cozy Fall Sweater (Large) Black**Generic**$24.55**20 rev10mo ago](https://www.amazon.com/dp/B0FPR5LKX8) [**OYOANGLE Womens Halloween Bat Print Knitting Cardigan Long Sleeve Front Knitted Sweater Cardigan Orange X-Small**OYOANGLE**$15.05**0 rev10mo ago](https://www.amazon.com/dp/B0FMFWHT1J) [**ZAFUL Womens Striped Cardigan Long Sleeve Button Up Open Front Knit Oversized Sweater (1-Pumpkin Pattern)**ZAFUL**$26.11**251 rev10mo ago](https://www.amazon.com/dp/B0FNQS7H5P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merrvey Vintage Halloweentown Crewneck Sweatshirt Halloween Town Est. 1998 Retro Sweater Sand Color**Merrvey**$26.78**4.3★**▲ 262%**](https://www.amazon.com/dp/B0DCHQ2F77) [**Amazon Essentials Womens Lightweight Long Sleeve Open-Front Cardigan Sweater (Available in Plus Size) Black Small**Amazon Essentials**$15.06**4.4★**▲ 260%**](https://www.amazon.com/dp/B07FHB4WG8) [**CIDER Halloween Sweater Vest Women Pumpkin Ghost V Neck Sleeveless Knitted Vest Pullover Sweater Vest For Women**CIDER**$36.91**4.4★**▲ 254%**](https://www.amazon.com/dp/B0FR1FDK9G) [**JUNBOON Womens Vintage Striped Color Block Turtleneck Long Sleeve Knit Pullover Sweater Halloween Jumper Tops**JUNBOON**$35.88**4.4★**▲ 250%**](https://www.amazon.com/dp/B0BKL79QX3) [**Magrank Pumpkin Sweatshirt for Women Halloween Town University Sweatshirt Funny Long Sleeve Pullover L**Magrank**$9.93**3.9★**▲ 247%**](https://www.amazon.com/dp/B0FM265QP2)
**~~View all trending →~~**
## **What buyers say about pumpkin sweater**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“The size I ordered fit beautifully”*
**Quality-Overall**10%
*“This is a beautiful well made cardigan”*
**Soft Feel**10%
*“Soft sweater”*
**Warmth**8%
*“Comfy and warm”*
**Comfort-Overall**7%
*“So comfortable”*
**Color**6%
*“Beautiful color”*
**Weight Light**4%
*“Nice lightweight sweater”*
**Thickness**3%
*“Great Chunky Sweater”*
**Shape/Style**3%
*“Comfortable and looks dressy”*
**Material Quality**3%
*“the material is comfortable”*
### **What buyers complain about **
**Size-Overall**18%
*“it didn't fit”*
**Quality-Overall**9%
*“cheap”*
**Durability**8%
*“questionable quality as the button fell off on the second wear”*
**Color**6%
*“The color in real life was awful”*
**Sleeve Fit**3%
*“The sleeves were huge”*
**Machine Wash Suitability**3%
*“didnt wash well”*
**Stiffness**3%
*“gets stiff after cleaning”*
**Stitch/Finish/Polish**3%
*“Comes apart at the seam in the sleeve”*
**Drying Time**2%
*“DO NOT MACHINE DRY”*
**Gap/Hole**2%
*“Hole in sweater on the first wear”*
### **Top return reasons **
**Size-Overall**53%
**Sleeve Fit**7%
**Length**5%
**Color**5%
**Material Quality**4%
**Chest Fit**4%
**Shape/Style**3%
**Thin**3%
**Shoulder Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is pumpkin sweater profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 137 tracked products. 0 of 55 products launched in the last 360 days are still selling. 90-day search growth is +148.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the pumpkin sweater niche?**
- 69 brands and 76 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in pumpkin sweater?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.9% — above our launch gate.
- **When does demand for pumpkin sweater peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 177.7× the quietest.
- **What does it cost to enter the pumpkin sweater niche?**
- Listings span $7.99–$39.22; the average listing price is $25.87 (sweet spot $15–$100). The average incumbent carries 1,142 reviews — the moat a new listing must climb.
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