---
title: "Pumpkin Necklace — $3K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-necklace"
last_updated: "2026-08-11T12:38:43.652Z"
locale: en
meta:
description: "Niche score 35/100 · $3K/yr market · 71K searches/yr · $10.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $3K/yr market · 71K searches/yr · $10.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Necklace — $3K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin necklace**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 40Conversion 5Competition 25Returns 40Price range 43Avg price 37Brand share 55Review moat 93Quality gap 68
**Review moat**
**Great****131.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.25–$23.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.43**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, pumpkin necklace is a $3K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin necklace market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#15,030**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**28%**
- Caiyao36% - Your Always Charm9% - Gonashow9% - metaltree986% - SHANTYSON6% - ANLYAWX6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 39.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-necklace/trend)
## **Top pumpkin necklace search terms**
- **ghost necklace**26K/yr+8.9%0.4% conv. - **halloween pendant**4K/yr+39.4%0.0% conv. - **ghost necklace for women**9K/yr-31.4%0.4% conv. - **halloween necklaces bulk**15K/yr+45.9%0.0% conv. - **halloween charm necklace**5K/yr+283.3%0.0% conv. - **halloween necklaces for kids**11K/yr-5.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-necklace/search-terms)
## **Top pumpkin necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31120%$62230%$93340%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caiyao 2Pcs Lovely Magnetic Love Heart Ghost Pendant Necklace Set for Women Men Friend Enamel Mutual Attract Magnet Couple Matching Necklace Halloween Jewelry Birthday Gift-A black white**Caiyao**$8.55**4.2★605 rev](https://www.amazon.com/dp/B0BD4QQ4JG) [2**Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set**Gonashow**$10.78**4.1★22 rev](https://www.amazon.com/dp/B0DCTV3KJG) [3**Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift**Your Always Charm**$4.25**4.5★25 rev](https://www.amazon.com/dp/B0DCZNLXTF) [4**metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)**metaltree98**$13.06**2.8★3 rev](https://www.amazon.com/dp/B0B53YLHKN) [5**SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)**SHANTYSON**$11.85**5.0★6 rev](https://www.amazon.com/dp/B0FRDMGKCB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men**Sunongxin**$9.98**2 rev8mo ago](https://www.amazon.com/dp/B0FWX3GMXN) [**SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)**SHANTYSON**$11.85**6 rev9mo ago](https://www.amazon.com/dp/B0FRDMGKCB) [**unique corn Halloween Ghost Necklace 14K Gold Plated Cute Spooky Pendant Jewelry Fun Halloween Accessories & Costume Gifts for Women (Gold)**unique corn**$6.21**8 rev11mo ago](https://www.amazon.com/dp/B0FLDFHZ8L) [**ONLYJUMP Halloween Lovely Ghost Necklace for Women S925 Sterling Silver Black Heart Crystal Ghost Pumpkin ghost Necklace Cute Halloween Gothic Jewelry Gifts (cat)**ONLYJUMP**$7.60**6 rev1y ago](https://www.amazon.com/dp/B0F7Y8S95N) [**Decixde Halloween Necklace for Women - Silver+Black Ghost Pendant Necklace - Spooky Ghost & Bat Pendant - Adult Womens Halloween Jewelry Gift**Decixde**$9.77**20 rev1y ago](https://www.amazon.com/dp/B0DFTNQ617)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors**Spooktacular Creations**$9.75**4.7★**▲ 202%**](https://www.amazon.com/dp/B0C9HS5GKQ) [**metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)**metaltree98**$13.06**2.8★**▲ 161%**](https://www.amazon.com/dp/B0B53YLHKN) [**Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set**Gonashow**$10.78**4.1★**▲ 159%**](https://www.amazon.com/dp/B0DCTV3KJG) [**Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift**Your Always Charm**$4.25**4.5★**▲ 123%**](https://www.amazon.com/dp/B0DCZNLXTF) [**Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men**Sunongxin**$9.98**5.0★**▲ 93%**](https://www.amazon.com/dp/B0FWX3GMXN)
**~~View all trending →~~**
## **What buyers say about pumpkin necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“good quality”*
**Chain/Key Quality**15%
*“The chain is adjustable”*
**Weight Heavy**13%
*“Very heavy well made pirate medallion”*
**Stitch/Finish/Polish**10%
*“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”*
**Durability**5%
*“for the price it is surprisingly durable”*
**Advertised Vs Actual Product**5%
*“Its exactly that however”*
**Design-Overall**5%
*“Love the design”*
**Color**5%
*“Pretty”*
**Value For Money**3%
*“I thought it was a good value for the money”*
**Fun/Entertainment Experience**3%
*“Fun for little pirates”*
### **What buyers complain about **
**Chain/Key Quality**33%
*“Chain is no good”*
**Size-Overall**17%
*“Smaller than anticipated buy great quality”*
**Weight Heavy**11%
*“The medallion is heavier”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**19%
**Value For Money**15%
**Chain/Key Quality**5%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Color**2%
**Design-Overall**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is pumpkin necklace profitable to sell on Amazon United States?**
- The niche generates $3K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the pumpkin necklace niche?**
- 14 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in pumpkin necklace?**
- Top complaints mined from reviews: Chain/Key Quality, Size-Overall, Weight Heavy. The return rate is 3.8%.
- **When does demand for pumpkin necklace peak?**
- Demand peaks in Sep–Oct; the busiest month runs 39.7× the quietest.
- **What does it cost to enter the pumpkin necklace niche?**
- Listings span $4.25–$23.08; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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