---
title: "Pumpkin Dress — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-dress"
last_updated: "2026-08-11T14:26:12.691Z"
locale: en
meta:
description: "Niche score 56/100 · $0/yr market · 361K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $0/yr market · 361K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Dress — $0/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin dress**
**Worth a look**
Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 0Growth 85Conversion 0Competition 95Returns 0Price range 79Avg price 95Brand share 96Review moat 58Quality gap 75
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.46**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+84.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.37–$46.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,173.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 361K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****16.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pumpkin dress is a $0/yr Amazon United States market (361K searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin dress market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$32K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#44,952**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **24.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**28%**
Top 20: 70%
**Top-5 click share**
**18%**
Top 20: 48%
**Open market**
**68%**
- CORAMOON10% - WDIRARA6% - Herou4% - BEAUDRM4% - AOBUTE4% - Leg Avenue4%
## **Demand**
Weekly Amazon search volume, last 35 weeks — +84.1% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-dress/trend)
## **Top pumpkin dress search terms**
- **halloween dress for women**39K/yr+102.0%0.0% conv. - **pumpkin dress**32K/yr+59.0%0.0% conv. - **plus size halloween dress**38K/yr+87.8%0.1% conv. - **pumpkin dresses for women**28K/yr+44.9%0.0% conv. - **womens halloween dress**43K/yr+95.7%0.0% conv. - **halloween dress plus size**40K/yr+65.8%0.0% conv. - **halloween dress women**24K/yr+170.5%0.2% conv. - **plus size halloween dresses**11K/yr+206.0%0.0% conv. - **halloween dresses for women plus size**11K/yr+96.1%0.0% conv. - **womens halloween dresses**23K/yr+105.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pumpkin-dress/search-terms)
## **Top pumpkin dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CORAMOON Womens Summer Sun Dresses Mystical Gothic Maxi Dress Casual Floral Witch Dress Date Dress Halloween Outfits (US Alpha X-Large Regular Regular Black)**CORAMOON**$40.36**3.9★103 rev](https://www.amazon.com/dp/B0FDG3YL5G) [2**WDIRARA Womens Plus Notch Neck Skull Print Dress Cap Sleeve Tie Waist Crew Hem A Line Dress Multicolor 3X-Large Plus**WDIRARA**$21.30**4.0★12 rev](https://www.amazon.com/dp/B09W42GRWV) [3**Olbye Black Fishnet Stockings Skull Tights Rhinestone Spiderweb Thigh High Waist Leggings Halloween Goth Tights for Women (US Alpha One Size Regular Regular Skull B)**Olbye**$10.12**4.5★134 rev](https://www.amazon.com/dp/B0DDTMHGBR) [4**CORAMOON Womens Summer Sun Dresses Mystical Gothic Maxi Dress Casual Floral Witch Dress Date Dress Halloween Outfits (US Alpha Medium Regular Regular Black)**CORAMOON**$40.86**3.9★103 rev](https://www.amazon.com/dp/B0FDG62LWL) [5**Topdress Womens Vintage Polka Audrey Dress 1950s Halter Retro Cocktail Dress Pumpkin M**Topdress**$22.11**4.4★17,386 rev](https://www.amazon.com/dp/B07WT7YGKP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Women Gothic Dress Halloween Medieval Retro Slip Dress Off Shoulder Gown (Black 3X-Large)**Generic**$19.81**9 rev4mo ago](https://www.amazon.com/dp/B0GR9LLTFS) [**BORIFLORS Womens Elegant Bodycon Ruched Maxi Cocktail Dress Mesh Sleeveless Mermaid Ruffle Beach Wedding Guest Long Dresses Medium Black**BORIFLORS**$39.80**265 rev5mo ago](https://www.amazon.com/dp/B0GKD6DFQ8) [**GothDark Vintage Black Goth Dress High Slit V Neck Eyelet Rope Sexy Party Club Prom Dresses**GothDark**$20.58**216 rev10mo ago](https://www.amazon.com/dp/B0FN6QQ11Y) [**TIANZHU Womens Plus Size Tops Long Sleeve Babydoll Blouse Empire Waist Going Out & Casual Halloween Orange 2XL**TIANZHU**$11.78**2,794 rev11mo ago](https://www.amazon.com/dp/B0FJCM73QF) [**BEAUDRM Womens Plus Size Gothic Dress Halloween Grunge Punk Chain Ruched Flowy Going Out Party Club Rave Mini Dresses Black 3X-Large Plus**BEAUDRM**$38.15**42 rev12mo ago](https://www.amazon.com/dp/B0FG7MMG23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BORIFLORS Womens Elegant Bodycon Ruched Maxi Cocktail Dress Mesh Sleeveless Mermaid Ruffle Beach Wedding Guest Long Dresses Medium Black**BORIFLORS**$39.80**3.9★**▲ 341%**](https://www.amazon.com/dp/B0GKD6DFQ8) [**Women Gothic Dress Halloween Medieval Retro Slip Dress Off Shoulder Gown (Black 3X-Large)**Generic**$19.81**3.7★**▲ 341%**](https://www.amazon.com/dp/B0GR9LLTFS) [**TIANZHU Womens Plus Size Tops Long Sleeve Babydoll Blouse Empire Waist Going Out & Casual Halloween Orange 2XL**TIANZHU**$11.78**4.2★**▲ 324%**](https://www.amazon.com/dp/B0FJCM73QF) [**WDIRARA Womens Plus Size Contrast Mesh Cute Dress Skull Print A Line Dress Skeleton Hand Print Dresses Black 4XL**WDIRARA**$36.25**4.5★**▲ 319%**](https://www.amazon.com/dp/B0BX66NVDH) [**GothDark Vintage Black Goth Dress High Slit V Neck Eyelet Rope Sexy Party Club Prom Dresses**GothDark**$20.58**4.4★**▲ 310%**](https://www.amazon.com/dp/B0FN6QQ11Y)
**~~View all trending →~~**
## **What buyers say about pumpkin dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fit like a glove”*
**Comfort-Overall**13%
*“feels comfortable to wear”*
**Shape/Style**8%
*“Flattering”*
**Material Quality**7%
*“good material”*
**Quality-Overall**7%
*“It's very well made”*
**Soft Feel**6%
*“Material is soft”*
**Color**5%
*“The colors are beautiful”*
**Stretchability/Expandability/Elasticity**4%
*“the fabric is cool and soft & stretchy”*
**Advertised Vs Actual Product**3%
*“As described”*
**Value For Money**2%
*“great price”*
### **What buyers complain about **
**Size-Overall**24%
*“Too long”*
**Quality-Overall**8%
*“Low quality”*
**Material Quality**7%
*“The material is cheap”*
**Value For Money**4%
*“it looks far more expensive than it is”*
**Chest Fit**2%
*“doesnt lay across the breast area properly”*
**Stitch/Finish/Polish**2%
*“The stitching is a little flimsy do careful with adjusting”*
**Thickness**2%
*“thicker around the chest”*
**Smell**2%
*“Smells like marijuana”*
**Advertised Vs Actual Product**2%
*“It doesnt show super well in the pictures”*
**Shape/Style**2%
*“not the most attractive look”*
### **Top return reasons **
**Size-Overall**37%
**Length**10%
**Material Quality**9%
**Chest Fit**9%
**Waist Fit**7%
**Advertised Vs Actual Product**4%
**Shape/Style**4%
**Shoulder Fit**3%
**Hip Fit**2%
**Thin**2%
## **Common questions**
- **Is pumpkin dress profitable to sell on Amazon United States?**
- The niche generates $0/yr across 116 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is +84.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pumpkin dress niche?**
- 67 brands and 84 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in pumpkin dress?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 16.5% — above our launch gate.
- **What does it cost to enter the pumpkin dress niche?**
- Listings span $7.37–$46.08; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.
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