---
title: "Pullover — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pullover"
last_updated: "2026-08-11T10:20:06.176Z"
locale: en
meta:
description: "Niche score 40/100 · $39K/yr market · 1.1M searches/yr · $23.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $39K/yr market · 1.1M searches/yr · $23.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pullover — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **pullover**
**Skip it**
Soft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 0Conversion 2Competition 96Returns 9Price range 84Avg price 95Brand share 72Review moat 22Quality gap 55
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.57–$54.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,559.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$39K**
$39K/yr · 1.1M searches
**Returns**
**Bad****9.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-59.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pullover is a $39K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pullover market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$72K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**62%**
Top 20: 93%
**Top-5 click share**
**16%**
Top 20: 41%
**Open market**
**34%**
- Amazon Essentials35% - AUTOMET9% - Gacaky7% - Trendy Queen7% - RUMIA4% - PRETTYGARDEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -59.3% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pullover/trend)
## **Top pullover search terms**
- **pullover**129K/yr-41.9%0.1% conv. - **womens pullover**174K/yr-71.2%0.1% conv. - **quarter zip sweatshirt**60K/yr-36.5%0.1% conv. - **black quarter zip**48K/yr-47.8%0.3% conv. - **pullover sweatshirts for women**133K/yr-69.4%0.1% conv. - **quarter zips**79K/yr-55.1%0.1% conv. - **pullovers for women**65K/yr-69.1%0.1% conv. - **pull over**39K/yr-44.4%0.2% conv. - **fleece quarter zip**67K/yr-72.5%0.1% conv. - **pullover women**35K/yr-48.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pullover/search-terms)
## **Top pullover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7814%$2K6%$2K8%$3K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Black Medium**Amazon Essentials**$20.85**4.5★9,960 rev](https://www.amazon.com/dp/B08X2D5SBV) [2**Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Red Medium-**Gacaky**$32.38**4.4★1,670 rev](https://www.amazon.com/dp/B0F4KV88DJ) [3**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Medium Grey Heather Large**Amazon Essentials**$19.15**4.5★9,960 rev](https://www.amazon.com/dp/B08X2GL7WG) [4**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**4.5★3,222 rev](https://www.amazon.com/dp/B0FJFHC44M) [5**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Slate Blue Large**Amazon Essentials**$18.97**4.5★9,960 rev](https://www.amazon.com/dp/B08X2B273N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Red Medium-**Gacaky**$32.38**1,670 rev1y ago](https://www.amazon.com/dp/B0F4KV88DJ) [**Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Light Gray M**Gacaky**$32.00**1,670 rev1y ago](https://www.amazon.com/dp/B0DWK34V5Y) [**Fisoew Womens Oversized Sweatshirt Waffle Knit Striped Long Sleeve Crewneck Casual Loose Pullover Tunic Tops Blue**Fisoew**$24.86**622 rev1y ago](https://www.amazon.com/dp/B0DP9KB9CL) [**Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Red S**Gacaky**$32.00**1,670 rev1y ago](https://www.amazon.com/dp/B0DLG6RN1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Black Medium**Amazon Essentials**$20.85**4.5★**▲ 135%**](https://www.amazon.com/dp/B08X2D5SBV) [**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Slate Blue Medium**Amazon Essentials**$19.51**4.5★**▲ 113%**](https://www.amazon.com/dp/B08X2CTZW2) [**BTFBM Sweatshirt For Women 2026 Fall Crewneck Long Sleeve Oversized Striped Pullover Tops Y2K Clothes Workout Shirt(Blue Beige White Small)**BTFBM**$24.72**4.4★**▲ 98%**](https://www.amazon.com/dp/B0D5MBL46H) [**Fisoew Womens Oversized Sweatshirt Waffle Knit Striped Long Sleeve Crewneck Casual Loose Pullover Tunic Tops Blue**Fisoew**$24.86**4.3★**▲ 88%**](https://www.amazon.com/dp/B0DP9KB9CL) [**Floral Find Womens Long Sleeve Lapel Half Zip Up Sweatshirt Solid Stylish Loose Fit Casual Pullover Tops**Floral Find**$27.88**4.2★**▲ 74%**](https://www.amazon.com/dp/B0CHYJQLSF)
**~~View all trending →~~**
## **What buyers say about pullover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits as expected”*
**Soft Feel**12%
*“Soft inside”*
**Comfort-Overall**11%
*“Comfy and warm”*
**Quality-Overall**11%
*“The quality feels really solid”*
**Color**8%
*“Color is true”*
**Warmth**6%
*“Keeps me so warm”*
**Value For Money**4%
*“Excellent value”*
**Material Quality**3%
*“the material feels durable”*
**Weight Light**3%
*“Nice, lightweight”*
**Thickness**2%
*“Decently thick fabric”*
### **What buyers complain about **
**Size-Overall**20%
*“very long”*
**Quality-Overall**6%
*“Inconsistent build quality”*
**Material Quality**5%
*“less material”*
**Thickness**4%
*“Was a little thinner material than expected”*
**Color**3%
*“Color not true”*
**Sleeve Fit**3%
*“Sleeves are a bit too short”*
**Advertised Vs Actual Product**2%
*“Not as shown”*
**Pockets/Compartments**2%
*“Small pockets”*
**Thin**1%
*“Super thin”*
**Stitch/Finish/Polish**1%
*“Seams are sewn the wrong way”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**7%
**Color**6%
**Length**5%
**Sleeve Fit**5%
**Chest Fit**3%
**Waist Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
## **Common questions**
- **Is pullover profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 154 tracked products. 7 of 21 products launched in the last 360 days are still selling. 90-day search growth is -59.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pullover niche?**
- 35 brands and 85 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in pullover?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.5% — above our launch gate.
- **When does demand for pullover peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the pullover niche?**
- Listings span $8.57–$54.23; the average listing price is $23.96 (sweet spot $15–$100). The average incumbent carries 9,559 reviews — the moat a new listing must climb.
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