---
title: "Search terms — puerto rico hat - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/puerto-rico-hat/search-terms"
last_updated: "2026-08-11T15:27:45.792Z"
locale: en
meta:
  description: "Niche score 48/100 · $74K/yr market · 358K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $74K/yr market · 358K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — puerto rico hat - Flapen"
---

# **puerto rico hat**

**Skip it**

Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 7Conversion 12Competition 94Returns 43Price range 86Avg price 91Brand share 73Review moat 92Quality gap 32

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Review moat**

**Great****157.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$21.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.06–$55.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$74K**

$74K/yr · 358K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-35.5%**

90-day search growth — must beat 0% to launch

## Search terms