---
title: "Puerto Rico Hat — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/puerto-rico-hat"
last_updated: "2026-08-11T11:38:00.832Z"
locale: en
meta:
description: "Niche score 48/100 · $74K/yr market · 358K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $74K/yr market · 358K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puerto Rico Hat — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **puerto rico hat**
**Skip it**
Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 7Conversion 12Competition 94Returns 43Price range 86Avg price 91Brand share 73Review moat 92Quality gap 32
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Review moat**
**Great****157.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$21.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.06–$55.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$74K**
$74K/yr · 358K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, puerto rico hat is a $74K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puerto rico hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#6,436**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **78%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**21%**
Top 20: 55%
**Open market**
**33%**
- Trendy Apparel Shop24% - JLGUSA12% - AKMCBSH10% - Bukesiyi8% - Speedy Pros7% - Peligro Sports6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/puerto-rico-hat/trend)
## **Top puerto rico hat search terms**
- **puerto rico hat**155K/yr-35.6%0.7% conv. - **puerto rican hat**33K/yr-36.2%0.6% conv. - **pr hat**28K/yr-30.5%0.7% conv. - **puerto rico hats for men**14K/yr+6.6%0.6% conv. - **puerto rico hats**16K/yr-28.8%0.4% conv. - **puerto rico cap**11K/yr+1.0%0.6% conv. - **pr hats for men**17K/yr-33.7%0.7% conv. - **puerto rico baseball cap**18K/yr-56.2%0.7% conv. - **puerto rico hats for women**8K/yr+13.3%0.4% conv. - **puerto rican hats**7K/yr-38.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/puerto-rico-hat/search-terms)
## **Top puerto rico hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bukesiyi Puerto Rico Flag Embroidery Baseball Cap Vintage Adjustable Dad Hats for Men & Women Strap Snapback Washed Black**Bukesiyi**$20.06**4.6★112 rev](https://www.amazon.com/dp/B0C4HMMQGT) [2**Trendy Apparel Shop Puerto Rico PR Embroidered Soft Crown 100% Brushed Cotton Cap - Stone**Trendy Apparel Shop**$19.88**4.5★144 rev](https://www.amazon.com/dp/B07ZS6M5CZ) [3**Trendy Apparel Shop PR 3D Embroidered Snapback Trucker Cap with Puerto Rico Flag - Red Red**Trendy Apparel Shop**$19.95**4.8★125 rev](https://www.amazon.com/dp/B0CB222D92) [4**Snapback Hats Men Puerto Rico Flag Hat Flat Bill Hat for Men Adjustable Snap Back Flat Brim Cool Fitting Hats Mens Basketball Cap Hip Hop Trucker caps Accessories Mens Fishing Gifts**FACITE**$14.81**4.4★89 rev](https://www.amazon.com/dp/B0CXY7J563) [5**Puerto Rico Snap Back Caps with Embroidery PR Logo (Snapback M. Gold/M. Silver)**Peligro Sports**$30.01**4.8★331 rev](https://www.amazon.com/dp/B07DY6Q7WW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red**HUWAAI**$15.35**8 rev3mo ago](https://www.amazon.com/dp/B0GVFDQ8SC) [**JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)**JERGHATS**$35.81**3 rev3mo ago](https://www.amazon.com/dp/B0GTK2MS2Y) [**Trendy Apparel Shop Puerto Rico Embroidered Round Flat Bill Snapback Cap - Black Black 1**Trendy Apparel Shop**$19.54**10 rev10mo ago](https://www.amazon.com/dp/B0FNT1YB5X) [**KUBILA Puerto Rico Flag Hats for Men and Women Embroidered Puerto Rican Baseball Cap Dad Hat Adjustable Ball Caps Soft Cotton Beige**KUBILA**$23.96**62 rev1y ago](https://www.amazon.com/dp/B0FBKTSKJP) [**Puerto Rico Snapback Cap Colorful Graphic Print Flat Brim Baseball Hat**AKMCBSH**$18.52**27 rev1y ago](https://www.amazon.com/dp/B0F12CX4Z9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JERGHATS Puerto Rico Snapback Hat 787 Boricua Baseball Cap with Flag & Island Map Design (Red/Blue)**JERGHATS**$35.81**3.5★**▲ 115%**](https://www.amazon.com/dp/B0GTK2MS2Y) [**HUWAAI Puerto Rican Flag Frog Hibiscus Men Women Baseball Cap Adjustable Classic Cotton Vintage Washed Plain Hat Golf Dad Hat for Running Workouts Outdoor Red**HUWAAI**$15.35**3.8★**▲ 114%**](https://www.amazon.com/dp/B0GVFDQ8SC) [**AKMCBSH Puerto Rico Bucket Hat Tropical Beach Design Unisex Summer Sun Protection Flag Colors**AKMCBSH**$12.34**4.5★**▲ 85%**](https://www.amazon.com/dp/B0DYHQ7VTW) [**AKMCBSH Puerto Rico Bucket Hat - Lightweight Packable Stylish Sun Hat for Men Women Perfect for Outdoor Activities and Fashion**AKMCBSH**$10.06**4.5★**▲ 60%**](https://www.amazon.com/dp/B0DW3ZJN2Y) [**Trendy Apparel Shop PR 3D Embroidered Snapback Trucker Cap with Puerto Rico Flag - Red Red**Trendy Apparel Shop**$19.95**4.8★**▲ 43%**](https://www.amazon.com/dp/B0CB222D92)
**~~View all trending →~~**
## **What buyers say about puerto rico hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality Baseball Cap”*
**Size-Overall**15%
*“It fits great has an adjustable size”*
**Material Quality**13%
*“comfy the material is very good”*
**Color**9%
*“The color is great”*
**Comfort-Overall**9%
*“Its very pretty and comfortable”*
**Design-Overall**8%
*“Good design”*
**Value For Money**4%
*“This hat is definitely worth the money”*
**Advertised Vs Actual Product**4%
*“looks exactly like the photos provided”*
**Shape/Style**3%
*“The distressed style gives it a unique look that stands out more than a standard plain hat”*
**Embellishment/Embroidery Quality**3%
*“Nice quality cap and embroidery”*
### **What buyers complain about **
**Size-Overall**57%
*“Too small”*
**Quality-Overall**9%
*“it felt cheap”*
**Shape/Style**9%
*“Shape was off”*
**Value For Money**5%
*“The price crazy 🤪 economic”*
**Stitch/Finish/Polish**5%
*“The stitching was horrible”*
**Durability**2%
*“it might not last as long as some of the more expensive bucket hats”*
**Thin**2%
*“The material is a bit thin”*
### **Top return reasons **
**Size-Overall**67%
**Color**5%
**Advertised Vs Actual Product**5%
**Length**4%
**Quality-Overall**4%
**Material Quality**2%
**Value For Money**2%
**Shape/Style**2%
**Stitch/Finish/Polish**2%
**Neck Fit**1%
## **Common questions**
- **Is puerto rico hat profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 94 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the puerto rico hat niche?**
- 34 brands and 37 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in puerto rico hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 3.5%.
- **When does demand for puerto rico hat peak?**
- Demand peaks in Feb–Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the puerto rico hat niche?**
- Listings span $10.06–$55.98; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.
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