---
title: "Pua Costume — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pua-costume"
last_updated: "2026-08-11T12:32:54.548Z"
locale: en
meta:
description: "Niche score 48/100 · $115K/yr market · 163K searches/yr · $45.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $115K/yr market · 163K searches/yr · $45.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pua Costume — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **pua costume**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 45Conversion 19Competition 53Returns 74Price range 82Avg price 95Brand share 17Review moat 90Quality gap 52
**Avg price**
**Incredible****$45.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****192.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.65–$106.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$115K**
$115K/yr · 163K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pua costume is a $115K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pua costume market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#3,898**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **25%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**5%**
- Fun Costumes60% - elope22% - Spirit Halloween5% - MUKOSEL4% - Disguise2% - WHOTAY2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 26.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pua-costume/trend)
## **Top pua costume search terms**
- **hei hei costume**74K/yr+10.0%1.3% conv. - **heihei costume**9K/yr+56.6%0.7% conv. - **hey hey costume**6K/yr+5.8%0.5% conv. - **moana chicken costume**5K/yr+47.1%0.5% conv. - **hei hei costume kids**8K/yr+50.0%0.3% conv. - **moana hei hei costume**3K/yr+5.7%0.0% conv. - **hei hei costume baby**8K/yr+81.1%0.0% conv. - **hei hei baby costume**7K/yr+70.7%0.4% conv. - **hehe chicken moana costume**3K/yr+60.9%1.0% conv. - **hei hei costume toddler**13K/yr+11.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pua-costume/search-terms)
## **Top pua costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$17K20%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Moana Hei Hei Costume Kit for Adults & Kids Headband with Eyes & Beak Tail with Feathers - Officially Licensed Standard**elope**$21.92**4.5★481 rev](https://www.amazon.com/dp/B08H39L2GL) [2**Fun Costumes Kids Moana Hei Hei Outfit (Small)**Fun Costumes**$76.44**4.6★36 rev](https://www.amazon.com/dp/B0BR692DD3) [3**Fun Costumes Kids Moana Hei Hei Outfit (Medium)**Fun Costumes**$77.95**4.6★36 rev](https://www.amazon.com/dp/B0BR68T9BK) [4**Disney Infant Moana Hei Hei Rooster Halloween Costume | Baby Rooster Costume with Bubble Tunic Leggings and Booties 12/18 Months**Fun Costumes**$56.93**4.2★34 rev](https://www.amazon.com/dp/B0D96T1FK7) [5**Hei Hei Moana Children Costume X-Large**Fun Costumes**$77.33**4.6★36 rev](https://www.amazon.com/dp/B0BR6BK2S7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUKOSEL Chicken Costume - 3D Chicken headband Colorful Tail Feet Cosplay Halloween Costume Accessories for Adult**MUKOSEL**$17.86**38 rev10mo ago](https://www.amazon.com/dp/B0FJ7YQT6L) [**Disney Moana Adult Hei Hei Halloween Costume Kit with Headband Collar Tail Shoe Covers - Officially Licensed Standard**Fun Costumes**$54.97**10 rev10mo ago](https://www.amazon.com/dp/B0FMYVWT9C) [**Spirit Halloween Moana Toddler Hei Hei Costume Officially Licensed Hooded Jumpsuit with Attached Tail Unisex Child Size 2T Standard Blue**Spirit Halloween**$44.03**9 rev1y ago](https://www.amazon.com/dp/B0F7SGB93D) [**ODESABO Mouse Ears Headband Chicken Ears with Shiny Bow Costume Accessories for Halloween Cosplay Birthday Theme Party**ODESABO**$6.34**93 rev1y ago](https://www.amazon.com/dp/B0F1S6XSS3) [**OFIHIDO Mouse Ears Headband Glitter Chicken Ears with Bow Costume Accessories for Birthday Halloween Christmas Party**OFIHIDO**$6.60**24 rev1y ago](https://www.amazon.com/dp/B0DSL4K85M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Infant Moana Hei Hei Rooster Halloween Costume | Baby Rooster Costume with Bubble Tunic Leggings and Booties 9/12mo**Fun Costumes**$46.55**4.2★**▲ 451%**](https://www.amazon.com/dp/B0D96TSHFC) [**Fun Costumes Kids Moana Hei Hei Outfit (Medium)**Fun Costumes**$77.95**4.6★**▲ 444%**](https://www.amazon.com/dp/B0BR68T9BK) [**Disney Moana Tamatoa Costume for Adults - Jumpsuit Shell Headpiece Mitts Boot Covers - Officially Licensed X-Large**Fun Costumes**$89.97**4.4★**▲ 213%**](https://www.amazon.com/dp/B0BT38K8KV) [**Fun Costumes Kids Moana Hei Hei Outfit (Small)**Fun Costumes**$76.44**4.6★**▲ 175%**](https://www.amazon.com/dp/B0BR692DD3) [**Big Eyes Fish Maui Kids Costume Kid Maui Tattoo Shirt Short Set Novelty Long Sleeves Shirt and Pants Kids Graphic Clothing Sets Themd Party Dress up Little Kids**Big Eyes Fish**$15.22**4.6★**▲ 167%**](https://www.amazon.com/dp/B0DQTZL977)
**~~View all trending →~~**
## **What buyers say about pua costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Fun gift”*
**Size-Overall**16%
*“They fit great”*
**Quality-Overall**15%
*“Almost as good as Disney quality”*
**Value For Money**7%
*“And great price”*
**Advertised Vs Actual Product**7%
*“As described”*
**Comfort-Overall**6%
*“Comfortable”*
**Soft Feel**6%
*“It is soft to the touch and fluffy, and I will say that the colors pop”*
**Shape/Style**5%
*“great look”*
**Stretchability/Expandability/Elasticity**4%
*“they stretchiness was great”*
**Color**4%
*“Vibrant colors, perfect fit, comfy and the price was just right”*
### **What buyers complain about **
**Quality-Overall**19%
*“feels cheap”*
**Strength**14%
*“The head is flimsy by comparison to the rest of the material”*
**Ease Of Use**9%
*“Kind of difficult to get on him”*
**Thickness**8%
*“Slightly thicker than regular socks”*
**Size-Overall**8%
*“It is small for a purse”*
**Length**6%
*“They are longer than I expected”*
**Thigh Fit**6%
*“Tight around calf”*
**Shape/Style**3%
*“styling very different”*
**Color**3%
*“Colors are wrong”*
**Durability**2%
*“it fell off as I took it out of the bag”*
### **Top return reasons **
**Size-Overall**37%
**Feet Fit**9%
**Length**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**4%
**Thin**4%
**Thigh Fit**3%
**Material Quality**3%
**Width**3%
## **Common questions**
- **Is pua costume profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pua costume niche?**
- 11 brands and 10 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in pua costume?**
- Top complaints mined from reviews: Quality-Overall, Strength, Ease Of Use. The return rate is 2.1%.
- **When does demand for pua costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 26.2× the quietest.
- **What does it cost to enter the pua costume niche?**
- Listings span $5.65–$106.78; the average listing price is $45.80 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.
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