---
title: "Search terms — prom dresses - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/prom-dresses/search-terms"
last_updated: "2026-08-11T10:44:37.600Z"
locale: en
meta:
  description: "Niche score 54/100 · $406K/yr market · 14.3M searches/yr · $71.21 avg price. High returns (32.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $406K/yr market · 14.3M searches/yr · $71.21 avg price. High returns (32.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — prom dresses - Flapen"
---

# **prom dresses**

**Worth a look**

Shows a fragmented shelf (top 5 take 4% of clicks), but high returns (32.1%) keeps it on the watch list.

Market size 56Growth 21Conversion 1Competition 99Returns 0Price range 37Avg price 85Brand share 97Review moat 70Quality gap 86

**Competition**

**Incredible****4%**

top-5 click share — an open shelf

**Brand share**

**Incredible****23%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$71.21**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****717.47**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$406K**

$406K/yr · 14.3M searches

**Price range**

**Okay****$11.10–$237.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****32.1%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms