---
title: "Trend — project hail mary rocky plush - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/project-hail-mary-rocky-plush/trend"
last_updated: "2026-08-11T10:52:36.439Z"
locale: en
meta:
  description: "Niche score 53/100 · $40K/yr market · 94K searches/yr · $24.70 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $40K/yr market · 94K searches/yr · $24.70 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — project hail mary rocky plush - Flapen"
---

# **project hail mary rocky plush**

**Worth a look**

Shows low returns (0.2%), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 57Conversion 21Competition 40Returns 99Price range 90Avg price 95Brand share 35Review moat 97Quality gap 70

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****55.13**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$24.70**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.53–$99.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+31.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$40K**

$40K/yr · 94K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend