---
title: "Pride Pins — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pride-pins"
last_updated: "2026-08-11T11:29:33.640Z"
locale: en
meta:
description: "Niche score 65/100 · $82K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $82K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pride Pins — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **pride pins**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 96Conversion 37Competition 87Returns 97Price range 51Avg price 38Brand share 95Review moat 93Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+165.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****135.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****$3.97–$26.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.52**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$82K**
$82K/yr · 265K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pride pins is a $82K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pride pins market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$132K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#33,208**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**53 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**56%**
- DTOFOOT11% - MIDLE8% - SANNIX8% - SEPGLITTER6% - YYDSPin6% - YJ PREMIUMS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +165.9% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pride-pins/trend)
## **Top pride pins search terms**
- **pride pins**100K/yr+281.2%4.4% conv. - **pride pin**45K/yr+231.7%4.4% conv. - **lgbtq pins**28K/yr+2.3%2.7% conv. - **pride pins bulk**11K/yr+443.7%3.6% conv. - **rainbow pin**21K/yr+46.4%2.9% conv. - **pride buttons**9K/yr+474.2%4.0% conv. - **rainbow pins**9K/yr+79.0%3.4% conv. - **pride flag pin**7K/yr+97.8%4.3% conv. - **gay pin**9K/yr+18.8%2.0% conv. - **gay pins**7K/yr+80.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pride-pins/search-terms)
## **Top pride pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pcs Progress Pride Lapel Pins Bulk- LGBT Transgender Rainbow Lesbian Bisexual Gay Progressive Pin Brooch Badge for Men Women Clothes Bags Hats**MIDLE**$7.03**4.8★216 rev](https://www.amazon.com/dp/B0C2PKZVV1) [2**SANNIX 60Pcs Pride Pins Rainbow Pins Bulk Enamel LGBTQ Lapel Pin Gay Pride Heart Flag Brooch Pin for Clothes Bags Hats Accessories 20 Styles**SANNIX**$14.73**4.6★807 rev](https://www.amazon.com/dp/B0CY23ZTG4) [3**DTOFOOT 36 Pcs Pride Enamel Pins Bulk Rainbow LGBT Lapel Pins Gay Pride Heart Flag Brooch Pins Badge for Clothes Bags Backpack Hat Jacket Decoration**DTOFOOT**$12.11**4.6★578 rev](https://www.amazon.com/dp/B0CX8K9BP1) [4**Pride Pins LGBTQ LGBT Rainbow Progress Flag Enamel Pin Button for Backpack Lanyards Jewelry Gay Bi Queer Lesbian Trans Transgender Love is Love Ally Goose Frog Flower Heart Bulk Accessories**YJ PREMIUMS**$10.74**4.7★44 rev](https://www.amazon.com/dp/B0DNYLL16V) [5**metal rectangular Progress Pride Pin Rainbow Gay Flag LGBTQ Inclusive Progressive Lapel Pins for clothing Backpack decoration Pride Month Accessories Gift Bulk (25)**CINFAC**$8.41**4.9★68 rev](https://www.amazon.com/dp/B0BQHD98K1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 PCS Pride Acrylic Pins Bulk Rainbow LGBT Lapel Pins Gay Badges for Pride Month Accessories Bags Hats Jackets LGBT Gifts (60 Styles)**xckbb**$10.97**7 rev3mo ago](https://www.amazon.com/dp/B0GWD92M5Q) [**48 Pcs Pride Rainbow Button Pins Bulk 24 Styles Large Size LGBTQ Badges Pride Accessories for ParadesGay Rainbow Party Favors Supplies Gifts Clothes Bags Backpack Hat Jacket Decoration**Sesunbla**$11.88**8 rev3mo ago](https://www.amazon.com/dp/B0GWDBVZQ6) [**CDTRYLXKJ Pride Pins Rainbow LGBTQ Pins Bulk LGBT Enamel Brooch Pin for Clothes Bags Hats Accessories Lesbian Bisexual Gay Pride Ally Pin Rainbow Accessories-cat**CDTRYLXKJ**$6.57**22 rev5mo ago](https://www.amazon.com/dp/B0GK9Q3485) [**Landical 60 Pcs Pride Pins Bulk Rainbow LGBTQ You Are Safe with Me Enamel Lapel Pins for Clothes Ties Bags Hats Accessories**Landical**$25.25**7 rev10mo ago](https://www.amazon.com/dp/B0FPG4FXSM) [**12-Pack Pride Enamel Pins Set with Rainbow Flags Animals and LGBTQ+ Symbols Cute Collectible Metal Lapel Pins for Backpacks Bags Jackets Gifts (Pride-D)**Anjulery**$18.87**3 rev1y ago](https://www.amazon.com/dp/B0FGDJSX47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**60 PCS Pride Acrylic Pins Bulk Rainbow LGBT Lapel Pins Gay Badges for Pride Month Accessories Bags Hats Jackets LGBT Gifts (60 Styles)**xckbb**$10.97**4.3★**▲ 88%**](https://www.amazon.com/dp/B0GWD92M5Q) [**48 Pcs Pride Rainbow Button Pins Bulk 24 Styles Large Size LGBTQ Badges Pride Accessories for ParadesGay Rainbow Party Favors Supplies Gifts Clothes Bags Backpack Hat Jacket Decoration**Sesunbla**$11.88**5.0★**▲ 88%**](https://www.amazon.com/dp/B0GWDBVZQ6) [**DTOFOOT 36Pcs Rainbow Enamel Pins Bulk Gay Pride Heart Flag Lapel Pins LGBT Badges Buttons Lesbian Gay Bisexual Transgender Brooch Pins for Pride Month Activities Accessories**DTOFOOT**$10.37**4.7★**▲ 87%**](https://www.amazon.com/dp/B0F4358ZB9) [**Landical 60 Pcs Pride Pins Bulk Rainbow LGBTQ You Are Safe with Me Enamel Lapel Pins for Clothes Ties Bags Hats Accessories**Landical**$25.25**4.8★**▲ 78%**](https://www.amazon.com/dp/B0FPG4FXSM) [**UPINS Pride Pins Bulk 30Pcs Rainbow Acrylic Lapel Brooch for LGBTQ Month**UPINS**$7.48**4.3★**▲ 69%**](https://www.amazon.com/dp/B0F3HW78XC)
**~~View all trending →~~**
## **What buyers say about pride pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Loved them great variety”*
**Color**14%
*“Beautiful Colors”*
**Value For Money**8%
*“Worth it”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Size-Overall**6%
*“Good size”*
**Design-Overall**5%
*“The designs are incredibly cute”*
**Durability**4%
*“reasonably durable”*
**Gifting Purpose**4%
*“These pins also make excellent gifts”*
**Shape/Style**3%
*“a pride of pretty pins”*
**Touch/Button Controls**3%
*“Loved these buttons”*
### **What buyers complain about **
**Size-Overall**25%
*“Kinda small”*
**Quality-Overall**10%
*“Poor quality”*
**Durability**9%
*“The pin backing broke instantly”*
**Locking Mechanism**8%
*“Mechanical latch is horrible”*
**Strength**7%
*“Only thing I don't like is that the backs are not very strong”*
**Color**4%
*“Wrong color patterns”*
**Material Quality**4%
*“although there are some plastic versions that seem a little lesser”*
**Add-Ons/Attachments**4%
*“the backs don't always stay attached on some”*
**Advertised Vs Actual Product**3%
*“Not all pins. Described as pin set but the big rainbow mood one is a broach.”*
**Functionality-Overall**3%
*“NOT ONE IN 30 WORKED”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**11%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Material Quality**5%
**Add-Ons/Attachments**4%
**Value For Money**4%
**Functionality-Overall**4%
**Fastener Quality**3%
**Color**3%
## **Common questions**
- **Is pride pins profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 74 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +165.9%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the pride pins niche?**
- 53 brands and 57 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in pride pins?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for pride pins peak?**
- Demand peaks in Jun; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the pride pins niche?**
- Listings span $3.97–$26.55; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.
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