---
title: "Trend — pregnancy announcements - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pregnancy-announcements/trend"
last_updated: "2026-08-11T15:27:32.435Z"
locale: en
meta:
  description: "Niche score 51/100 · $402K/yr market · 3.4M searches/yr · $14.29 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $402K/yr market · 3.4M searches/yr · $14.29 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pregnancy announcements - Flapen"
---

# **pregnancy announcements**

**Worth a look**

Shows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 56Growth 20Conversion 10Competition 84Returns 58Price range 70Avg price 69Brand share 87Review moat 74Quality gap 14

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Good****545.09**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.01–$35.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.29**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$402K**

$402K/yr · 3.4M searches

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend