---
title: "Post Malone — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/post-malone"
last_updated: "2026-08-11T13:57:28.225Z"
locale: en
meta:
description: "Niche score 46/100 · $40K/yr market · 181K searches/yr · $22.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $40K/yr market · 181K searches/yr · $22.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Post Malone — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **post malone**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 49Conversion 12Competition 57Returns 81Price range 77Avg price 94Brand share 26Review moat 79Quality gap 43
**Avg price**
**Great****$22.42**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****417.41**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.96–$40.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$40K**
$40K/yr · 181K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, post malone is a $40K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **post malone market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$45K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#65,624**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **48%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**7%**
- Post Malone36% - 2Bhip24% - Rock Off officially licensed products13% - POST MALONE10% - WZMPA7% - Funko4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/post-malone/trend)
## **Top post malone search terms**
- **post malone**122K/yr+20.7%0.3% conv. - **post malone merch**40K/yr+23.2%1.0% conv. - **post malone gifts**16K/yr-27.2%1.9% conv. - **post malone merchandise**3K/yr+78.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/post-malone/search-terms)
## **Top post malone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Official Post Malone Heart Photo Tote Bag**Post Malone**$21.89**5.0★3 rev](https://www.amazon.com/dp/B0FNVPDVBZ) [2**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black S**2Bhip**$29.06**5.0★5 rev](https://www.amazon.com/dp/B0FYHH96RX) [3**Mens Post Malone Cowboy T-Shirt Medium Black**Rock Off officially licensed products**$26.96**4.1★8 rev](https://www.amazon.com/dp/B0DW9JBRQ5) [4**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black L**2Bhip**$29.03**5.0★5 rev](https://www.amazon.com/dp/B0FYHF364B) [5**Official Post Malone Stage Photo Back T-Shirt**POST MALONE**$26.08**4.6★91 rev](https://www.amazon.com/dp/B0D3KX9CVR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Official Post Malone Exclusive Stadium Tour T-Shirt**Post Malone**$28.77**5 rev3mo ago](https://www.amazon.com/dp/B0GXLC8VFY) [**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black S**2Bhip**$29.06**5 rev8mo ago](https://www.amazon.com/dp/B0FYHH96RX) [**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black L**2Bhip**$29.03**5 rev8mo ago](https://www.amazon.com/dp/B0FYHF364B) [**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black XL**2Bhip**$28.60**5 rev8mo ago](https://www.amazon.com/dp/B0FYHHZXHX) [**Post Malone T Shirt for Men & Women Truck Natural Graphic Crew Neck Short Sleeve Tee - Music Tshirt**2Bhip**$24.56**1 rev8mo ago](https://www.amazon.com/dp/B0FYHDH3P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Official Post Malone Exclusive Stadium Tour T-Shirt**Post Malone**$28.77**3.6★**▲ 188%**](https://www.amazon.com/dp/B0GXLC8VFY) [**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black S**2Bhip**$29.06**5.0★**▲ 176%**](https://www.amazon.com/dp/B0FYHH96RX) [**2Bhip Post Malone T Shirt - Mineral Wash Crew Neck Tee Black L**2Bhip**$29.03**5.0★**▲ 172%**](https://www.amazon.com/dp/B0FYHF364B) [**Mens Post Malone Cowboy T-Shirt Medium Black**Rock Off officially licensed products**$26.96**4.1★**▲ 147%**](https://www.amazon.com/dp/B0DW9JBRQ5) [**Post Malone Twelve Carat Toothache Red T-Shirt**POST MALONE**$21.80**4.4★**▲ 62%**](https://www.amazon.com/dp/B0B3LBGHW2)
**~~View all trending →~~**
## **What buyers say about post malone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**39%
*“Great shirt, fits true to size”*
**Quality-Overall**15%
*“obsessed with the very good quality these socks were”*
**Advertised Vs Actual Product**11%
*“Exactly as it looks”*
**Soft Feel**9%
*“Very soft and comfortable”*
**Comfort-Overall**9%
*“comfortable”*
**Breathability**4%
*“The intensity of breathing becomes very apparent when in the throes of exercising one-on-one”*
### **What buyers complain about **
**Quality-Overall**22%
*“these are terrible quality”*
**Size-Overall**21%
*“Fit is off”*
**Smell**17%
*“Didnt smell”*
**Material Quality**8%
*“Size up and dont expect a thick or concert grade material”*
**Thickness**8%
*“is super thin”*
**Value For Money**4%
*“definitely not worth the money”*
**Durability**3%
*“I have a feeling it wouldnt last long”*
**Thin**3%
*“Very thin material”*
### **Top return reasons **
**Size-Overall**50%
**Length**15%
**Chest Fit**10%
**Advertised Vs Actual Product**5%
**Smell**4%
**Material Quality**3%
**Design-Overall**2%
**Color**2%
**Shoulder Fit**2%
**Neck Fit**2%
## **Common questions**
- **Is post malone profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 29 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the post malone niche?**
- 10 brands and 61 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in post malone?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 1.7%.
- **When does demand for post malone peak?**
- Demand peaks in Apr–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the post malone niche?**
- Listings span $7.96–$40.13; the average listing price is $22.42 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.
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