---
title: "Possum Costume — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/possum-costume"
last_updated: "2026-08-07T21:47:56.264Z"
locale: en
meta:
description: "Niche score 32/100 · $8K/yr market · 68K searches/yr · $34.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $8K/yr market · 68K searches/yr · $34.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Possum Costume — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **possum costume**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 23Conversion 4Competition 51Returns 12Price range 89Avg price 95Brand share 30Review moat 89Quality gap 21
**Avg price**
**Incredible****$34.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****217.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.98–$60.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****8.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 68K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, possum costume is a $8K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **possum costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$26K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#66,002**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**9%**
- AMAMHAHAVA61% - OLAOLA10% - CWDGAGANB7% - ABPTBAZ5% - Carwayii5% - OUSIEDISIE4% - Open — no brand owns it (6 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -5.0% search growth over the last 90 days.
1K600Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/possum-costume/trend)
## **Top possum costume search terms**
- **possum costume**21K/yr+38.8%0.4% conv. - **possum onesie**8K/yr+2.1%0.8% conv. - **opossum onesie**6K/yr-15.2%0.2% conv. - **opossum costume**10K/yr-0.7%0.3% conv. - **possum onesie adult**8K/yr-36.6%0.5% conv. - **opossum onesie adult**6K/yr-45.4%1.1% conv. - **possum costume adult**5K/yr+8.5%1.1% conv. - **opossum costume adult**4K/yr-5.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/possum-costume/search-terms)
## **Top possum costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3028%$60512%$90716%$1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMAMHAHAVA Cute Opossum Onesie Pajamas Adult Halloween Cosplay Christmas Novelty Nightwear Carnival Costume**AMAMHAHAVA**$30.29**4.7★159 rev](https://www.amazon.com/dp/B0D45BBRW4) [2**AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas**AMAMHAHAVA**$36.75**4.7★159 rev](https://www.amazon.com/dp/B0GWDMD77Y) [3**AMAMHAHAVA Cute Opossum Onesie Pajamas Adult Halloween Cosplay Christmas Novelty Nightwear Carnival Costume**AMAMHAHAVA**$33.77**4.7★159 rev](https://www.amazon.com/dp/B0D45CWGYD) [4**AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas**AMAMHAHAVA**$39.93**4.7★159 rev](https://www.amazon.com/dp/B0FG2CFWJB) [5**CWDGAGANB Possum Opossum Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Opossum Hooded Blanket**CWDGAGANB**$37.93**4.8★104 rev](https://www.amazon.com/dp/B0DFH6F71N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas**AMAMHAHAVA**$36.75**159 rev3mo ago](https://www.amazon.com/dp/B0GWDMD77Y) [**OLAOLA Adult Onesie Halloween Possum Costume Unisex Cosplay Pajamas**OLAOLA**$35.92**24 rev10mo ago](https://www.amazon.com/dp/B0FPM8RDBR) [**OLAOLA Adult Onesie Halloween Possum Costume Unisex Cosplay Pajamas**OLAOLA**$36.51**24 rev10mo ago](https://www.amazon.com/dp/B0FPM9PXRZ) [**Carwayii Possum Cotton Pajamas Set for Women Short Sleeve Opossum Pjs Soft Button Down Sleepwear 2Pcs Loungewear Ladies**Carwayii**$34.62**27 rev12mo ago](https://www.amazon.com/dp/B0FJWGW5ML) [**Carwayii Possums Gifts for Women Possums Pajamas to My Bestie Mom Wife Daughter Opossum Gifts Birthday Lounge Pjs Set Ladies Black**Carwayii**$34.45**27 rev12mo ago](https://www.amazon.com/dp/B0FK4T9ZPJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas**AMAMHAHAVA**$36.75**4.7★**▲ 216%**](https://www.amazon.com/dp/B0GWDMD77Y) [**Popfunk Opossum Go On Git Funny Animal Unisex Infant Snap Suit for Baby White Small**Popfunk**$10.98**0.0★**▲ 203%**](https://www.amazon.com/dp/B0FBM4443J) [**ABPTBAZ Loose - fitting Adult Raccoon Lizard Crow Onesie Pajamas Halloween Christmas Cosplay Costume Women Men**ABPTBAZ**$31.29**4.6★**▲ 161%**](https://www.amazon.com/dp/B09KWVR87Y) [**AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas**AMAMHAHAVA**$39.93**4.7★**▲ 140%**](https://www.amazon.com/dp/B0FG2CFWJB) [**Carwayii Possums Gifts for Women Possums Pajamas to My Bestie Mom Wife Daughter Opossum Gifts Birthday Lounge Pjs Set Ladies Black**Carwayii**$34.45**4.6★**▲ 137%**](https://www.amazon.com/dp/B0FK4T9ZPJ)
**~~View all trending →~~**
## **What buyers say about possum costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**22%
*“Nice and warm”*
**Soft Feel**13%
*“Soft and cute”*
**Quality-Overall**13%
*“Good quality”*
**Size-Overall**11%
*“Fit to size”*
**Comfort-Overall**8%
*“Very comfortable”*
**Value For Money**5%
*“Worth every cent :-”*
**Machine Wash Suitability**3%
*“its held up really well in the wash”*
**Durability**3%
*“Definitely durable”*
**Print Quality**2%
*“O'possums are THE BEST print for a sleeper”*
**Pockets/Compartments**2%
*“I was surprised to notice it has pockets”*
### **What buyers complain about **
**Size-Overall**14%
*“The tail is a little long”*
**Thickness**6%
*“The fabric is moderately thick and fuzzy”*
**Comfort-Overall**6%
*“The only thing is one might say it is a little too comfortable”*
**Product Condition**4%
*“unfortunately a used item was sent”*
**Durability**4%
*“Worn multiple times”*
### **Top return reasons **
**Size-Overall**41%
**Length**15%
**Arm Fit**7%
**Sleeve Fit**6%
**Product Condition**5%
**Material Quality**4%
**Thigh Fit**4%
**Waist Fit**4%
**Chest Fit**3%
**Gap/Hole**3%
## **Common questions**
- **Is possum costume profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the possum costume niche?**
- 12 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in possum costume?**
- Top complaints mined from reviews: Size-Overall, Thickness, Comfort-Overall. The return rate is 8.5% — above our launch gate.
- **What does it cost to enter the possum costume niche?**
- Listings span $10.98–$60.73; the average listing price is $34.82 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.
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