---
title: "Popvil Swimsuits for Women — $345K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/popvil-swimsuits-for-women"
last_updated: "2026-08-11T11:49:20.429Z"
locale: en
meta:
description: "Niche score 58/100 · $345K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $345K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Popvil Swimsuits for Women — $345K/yr Amazon US Niche (2026) - Flapen"
---
# **popvil swimsuits for women**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 77Conversion 4Competition 97Returns 0Price range 78Avg price 95Brand share 40Review moat 66Quality gap 78
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$37.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$15.82–$123.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+64.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****843.02**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$345K**
$345K/yr · 3.2M searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, popvil swimsuits for women is a $345K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **popvil swimsuits for women market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$377K–$471K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#472**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**81%**
Top 20: 95%
**Top-5 click share**
**10%**
Top 20: 28%
**Open market**
**30%**
- popvil56% - Lands' End8% - Blooming Jelly3% - Holipick1% - Daci1% - Eomenie1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.8% search growth over the last 90 days.
150K100KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 41.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/popvil-swimsuits-for-women/trend)
## **Top popvil swimsuits for women search terms**
- **popvil swimsuits for women**1.1M/yr+54.3%0.3% conv. - **lands end swimsuits women**413K/yr+103.6%0.1% conv. - **popvil**336K/yr-14.5%0.2% conv. - **plus size swim suit**147K/yr+132.6%0.1% conv. - **athletic swimsuits for women**185K/yr+48.3%0.1% conv. - **plus size womens swimsuits**116K/yr+147.0%0.1% conv. - **neon bathing suits for women**119K/yr+91.3%0.1% conv. - **plus size swim suits**107K/yr+89.7%0.1% conv. - **swimdress for women tummy control**96K/yr+59.1%0.0% conv. - **womens swimsuit with skirt**63K/yr+149.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/popvil-swimsuits-for-women/search-terms)
## **Top popvil swimsuits for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$7K3%$10K4%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**popvil High Waisted Bikini Sets for Women Tummy Control Swimsuits 3 Piece Bathing Suits Neon Swimwear with Skirt 2026**popvil**$38.80**4.1★489 rev](https://www.amazon.com/dp/B0G1422QRF) [2**popvil High Waisted Bikini Sets for Women Tummy Control Swimsuits 3 Piece Bathing Suits Neon Swim Suit with Skirt 2026 Black Purple Large**popvil**$39.53**4.1★489 rev](https://www.amazon.com/dp/B0GMHZQYBM) [3**popvil High Waisted Bikini Sets for Women Tummy Control Swimsuits 3 Piece Bathing Suits Neon Swimwear with Skirt 2026**popvil**$38.78**4.1★489 rev](https://www.amazon.com/dp/B0G1451699) [4**popvil Women One Piece Swimsuit 2026 Sexy Neon Color Block Bathing Suit for Women Back Strappy Low Back Slimming Swimwear Black Large**popvil**$36.99**4.5★88 rev](https://www.amazon.com/dp/B0G5Z6QYLB) [5**popvil Womens High Waisted Bikini Sets Neon Two Piece 2026 Swimsuit Sporty Adjustable Straps 2 piece Bathing Suit Ladies Beach Summer Black**popvil**$30.16**4.5★175 rev](https://www.amazon.com/dp/B0FVFSS61Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**popvil High Waisted Bikini Sets 2026 Neon Two Piece Swimsuits for Women mid Rise Textured Smocked V Neck 2 Piece Bathing Suits Summer Ladies Beach Turquoise**popvil**$38.67**21 rev1mo ago](https://www.amazon.com/dp/B0GYPJFFCG) [**Womens High Waisted Bikini Set Two Piece Color Block Swimsuit Neon Triangle Bathing Suit with Criss Cross Tie Back**popvil**$37.26**4 rev1mo ago](https://www.amazon.com/dp/B0H1R3MYGJ) [**popvil Womens One Piece Swimsuit Tummy Control V Neck Cutout Bathing Suit Adjustable Straps Back Tie Slimming Shapewear Monokini Black Large**popvil**$37.34**22 rev2mo ago](https://www.amazon.com/dp/B0GX1S85K3) [**popvil Women 3 Piece Swimsuits 2026 High Waisted Bikini Sets with Skirt Modest Neon Sporty Tummy Control Bathing Suits Ladies Beach Summer Sky Blue**popvil**$41.56**36 rev2mo ago](https://www.amazon.com/dp/B0GTL71MJY) [**popvil High Waisted Bikini Sets 2026 Two Piece Tummy Control Swimsuits for Women Cheeky Leopard Print Sexy Bathing Suits Ladies Beach Summer Leopard**popvil**$32.04**59 rev2mo ago](https://www.amazon.com/dp/B0GVJDNXLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**popvil High Waisted Bikini Sets 2026 Neon Two Piece Swimsuits for Women mid Rise Textured Smocked V Neck 2 Piece Bathing Suits Summer Ladies Beach Turquoise**popvil**$38.67**4.1★**▲ 17%**](https://www.amazon.com/dp/B0GYPJFFCG) [**popvil High Waisted Bikini Sets for Women 3 Piece Swimsuits Tummy Control Bathing Suits with Skirt Beach Vacation 2026 Black Purple L**popvil**$38.46**4.0★**▲ 17%**](https://www.amazon.com/dp/B0GTFS3LCW) [**popvil Women 3 Piece Swimsuits 2026 High Waisted Bikini Sets with Skirt Modest Neon Sporty Tummy Control Bathing Suits Ladies Beach Summer Sky Blue**popvil**$41.56**4.0★**▲ 17%**](https://www.amazon.com/dp/B0GTL71MJY) [**popvil High Waisted Bikini Sets for Women Tummy Control Swimsuits 3 Piece Bathing Suits Neon Swimwear with Skirt 2026 Darkblue**popvil**$38.69**4.1★**▲ 17%**](https://www.amazon.com/dp/B0GL2VQW9N) [**popvil Womens One Piece Swimsuit Tummy Control V Neck Cutout Bathing Suit Adjustable Straps Back Tie Slimming Shapewear Monokini Black Large**popvil**$37.34**4.2★**▲ 17%**](https://www.amazon.com/dp/B0GX1S85K3)
**~~View all trending →~~**
## **What buyers say about popvil swimsuits for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“Very flattering fit”*
**Comfort-Overall**11%
*“Really comfortable”*
**Shape/Style**9%
*“Very flattering”*
**Color**9%
*“Colors are beautiful”*
**Quality-Overall**7%
*“It feels much higher quality than I expected”*
**Material Quality**4%
*“Good material”*
**Value For Money**2%
*“Great value”*
**Strap/String Quality**2%
*“I like the adjustable straps”*
**Design-Overall**1%
*“The design is cute”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**32%
*“very long”*
**Color**5%
*“Color was off”*
**Chest Fit**5%
*“Tight in bust”*
**Shape/Style**2%
*“Not flattering”*
**Quality-Overall**2%
*“Not well made”*
**Waist Fit**2%
*“a little short waisted”*
**Strap/String Quality**2%
*“Broken strap”*
**Length**2%
*“shortness is challenging”*
**Durability**2%
*“Falling apart”*
**Comfort-Overall**2%
*“which made it uncomfortable to move around”*
### **Top return reasons **
**Size-Overall**51%
**Chest Fit**16%
**Length**6%
**Waist Fit**6%
**Shape/Style**4%
**Hip Fit**4%
**Color**2%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Feet Fit**1%
## **Common questions**
- **Is popvil swimsuits for women profitable to sell on Amazon United States?**
- The niche generates $345K/yr across 318 tracked products. 73 of 182 products launched in the last 360 days are still selling. 90-day search growth is +64.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the popvil swimsuits for women niche?**
- 43 brands and 63 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in popvil swimsuits for women?**
- Top complaints mined from reviews: Size-Overall, Color, Chest Fit. The return rate is 13.2% — above our launch gate.
- **When does demand for popvil swimsuits for women peak?**
- Demand peaks in Mar–May–Jun–Jul; the busiest month runs 41.8× the quietest.
- **What does it cost to enter the popvil swimsuits for women niche?**
- Listings span $15.82–$123.32; the average listing price is $37.71 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.
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