---
title: "Popilush Swimsuit — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/popilush-swimsuit"
last_updated: "2026-08-11T11:38:26.141Z"
locale: en
meta:
description: "Niche score 50/100 · $143K/yr market · 658K searches/yr · $51.59 avg price. High returns (13.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $143K/yr market · 658K searches/yr · $51.59 avg price. High returns (13.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Popilush Swimsuit — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **popilush swimsuit**
**Worth a look**
Shows a sweet-spot price point ($51.59 avg), but high returns (13.1%) keeps it on the watch list.
Market size 31Growth 74Conversion 5Competition 89Returns 0Price range 50Avg price 93Brand share 12Review moat 78Quality gap 84
**Avg price**
**Great****$51.59**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****448.84**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+58.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$27.41–$172.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$143K**
$143K/yr · 658K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, popilush swimsuit is a $143K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **popilush swimsuit market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$129K–$155K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 57%
**Open market**
**4%**
- SHAPELLX84% - SUUKSESS4% - Blooming Jelly3% - Popilush2% - Holipick2% - La Blanca1% - Open — no brand owns it (6 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +58.2% search growth over the last 90 days.
35K25KPrime Day '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 35.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/popilush-swimsuit/trend)
## **Top popilush swimsuit search terms**
- **shapellx swimsuit**303K/yr+64.9%0.4% conv. - **ta3 swimsuit**109K/yr+34.4%0.2% conv. - **ta3**42K/yr+60.5%0.1% conv. - **spanx swimwear**25K/yr+52.7%0.1% conv. - **shaplexx swimsuit**15K/yr+122.7%0.4% conv. - **shapellx swimwear**19K/yr-5.1%0.3% conv. - **corset one piece swimsuit**15K/yr+95.3%0.0% conv. - **spanx bathing suits for women**14K/yr+95.2%0.1% conv. - **smart sculpt swimsuit**14K/yr+13.2%0.2% conv. - **smismivo tummy control swimsuits for women**11K/yr+162.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/popilush-swimsuit/search-terms)
## **Top popilush swimsuit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHAPELLX Womens Swimsuits Tummy Control Bathing Suit Slimming One Piece U-Ring Shapewear Shaping Swimwear Black Large**SHAPELLX**$52.99**4.2★158 rev](https://www.amazon.com/dp/B0GD5PWS1Q) [2**SHAPELLX Women Tummy Control One Piece Swimsuit Mesh Wrap Swim Dress Black**SHAPELLX**$60.07**4.1★194 rev](https://www.amazon.com/dp/B0G2RFTWF8) [3**SHAPELLX One Piece Tummy Control Swimsuit for Women Full Coverage Shaping Swimwear Adjustable Lace-Up Back Black X-Large**SHAPELLX**$55.04**4.0★105 rev](https://www.amazon.com/dp/B0GFDT29RB) [4**SHAPELLX Tummy Control Swimsuits Women One Piece Swimsuits Women Bathing Suit Slimming Swimwear with Bra (Black Large)**SHAPELLX**$52.73**4.1★438 rev](https://www.amazon.com/dp/B0DNP3SYK4) [5**SHAPELLX Women Tummy Control One Piece Swimsuit Mesh Wrap Swim Dress Black**SHAPELLX**$60.18**4.1★194 rev](https://www.amazon.com/dp/B0G2RHLBGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHAPELLX Tummy Control Swimsuit for Women Shapewear Swimsuits Cutout Shaping Bathing Suit One Piece Swimwear Black Large**SHAPELLX**$50.49**46 rev2mo ago](https://www.amazon.com/dp/B0GWJ6SZVM) [**SHAPELLX Tummy Control Swimsuits for Women Shapewear Bathing Suit Shaping Swimsuit One Piece Swimwear Yellow Large**SHAPELLX**$49.16**46 rev2mo ago](https://www.amazon.com/dp/B0GWJK2DC1) [**SHAPELLX One Piece Tummy Control Swimsuit for Women Full Coverage Shaping Swimwear Adjustable Lace-Up Back Black X-Large**SHAPELLX**$55.04**105 rev5mo ago](https://www.amazon.com/dp/B0GFDT29RB) [**SHAPELLX Shapewear Swimsuit One Piece Swim Suit Tummy Control V Neck Adjustable Criss-Cross Back Swimwear Black XX-Large**SHAPELLX**$54.93**105 rev5mo ago](https://www.amazon.com/dp/B0GFDK816G) [**SHAPELLX Bathing Suit for Women Tummy Control Swimsuits One Piece Shapewear Swimsuits Women Ruched Swimwear Green L**SHAPELLX**$55.86**397 rev5mo ago](https://www.amazon.com/dp/B0G2QWG7V4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHAPELLX Tummy Control Swimsuit for Women Shapewear Swimsuits Cutout Shaping Bathing Suit One Piece Swimwear Black Large**SHAPELLX**$50.49**3.9★**▲ 21%**](https://www.amazon.com/dp/B0GWJ6SZVM) [**SHAPELLX Tummy Control Swimsuits for Women Shapewear Bathing Suit Shaping Swimsuit One Piece Swimwear Yellow Large**SHAPELLX**$49.16**3.9★**▲ 21%**](https://www.amazon.com/dp/B0GWJK2DC1) [**SHAPELLX Bathing Suit for Women Tummy Control Swimsuits One Piece Shapewear Swimsuits Women Ruched Swimwear Green L**SHAPELLX**$55.86**4.4★**▲ 20%**](https://www.amazon.com/dp/B0G2QWG7V4) [**SHAPELLX Womens Twist Front Bikini Tummy Control 2 Piece Swimsuits High Waisted Bikini Sets Push Up Bathing Suit (Black Large)**SHAPELLX**$60.34**4.0★**▲ 20%**](https://www.amazon.com/dp/B0GGJLY2SK) [**SHAPELLX Tummy Control Swimsuits Bathing Suits One Piece Swim Suit Cutout Full Coverage Shapewear Swimwear Black XXL**SHAPELLX**$55.61**4.4★**▲ 19%**](https://www.amazon.com/dp/B0G2QWV885)
**~~View all trending →~~**
## **What buyers say about popilush swimsuit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Very flattering fit”*
**Shape/Style**12%
*“Very flattering”*
**Comfort-Overall**8%
*“Super comfortable”*
**Quality-Overall**6%
*“Good Quality”*
**Color**6%
*“The colors pretty”*
**Material Quality**4%
*“not thin material”*
**Chest Fit**4%
*“offer excellent chest coverage”*
**Value For Money**4%
*“Good Value”*
**Soft Feel**2%
*“Looks and feels great”*
**Strap/String Quality**2%
*“Adjustable straps and comfortable flattering fit”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs very small”*
**Chest Fit**7%
*“Small in the chest”*
**Strap/String Quality**3%
*“No adjustable straps”*
**Stretchability/Expandability/Elasticity**3%
*“doesn't stretch much”*
**Ease Of Use**3%
*“such a pain to get on and off”*
**Shape/Style**2%
*“They lump in an unnatural way and look weird”*
**Value For Money**2%
*“Just a bit expensive”*
**Color**2%
*“wrong color for me”*
**Comfort-Overall**2%
*“It wasn't comfortable to wear a day in the water”*
**Advertised Vs Actual Product**1%
*“Size chart not right”*
### **Top return reasons **
**Size-Overall**54%
**Chest Fit**14%
**Length**7%
**Waist Fit**5%
**Shape/Style**4%
**Hip Fit**4%
**Advertised Vs Actual Product**2%
**Color**2%
**Material Quality**1%
**Thigh Fit**1%
## **Common questions**
- **Is popilush swimsuit profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 81 tracked products. 39 of 53 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the popilush swimsuit niche?**
- 12 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in popilush swimsuit?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Strap/String Quality. The return rate is 13.1% — above our launch gate.
- **When does demand for popilush swimsuit peak?**
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 35.4× the quietest.
- **What does it cost to enter the popilush swimsuit niche?**
- Listings span $27.41–$172.23; the average listing price is $51.59 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)