---
title: "Pool Shirt — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pool-shirt"
last_updated: "2026-08-11T11:44:23.068Z"
locale: en
meta:
description: "Niche score 52/100 · $27K/yr market · 105K searches/yr · $17.45 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $27K/yr market · 105K searches/yr · $17.45 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pool Shirt — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **pool shirt**
**Worth a look**
Shows demand growing +117.0% this quarter, but a small market ($27K/yr) keeps it on the watch list.
Market size 7Growth 95Conversion 19Competition 95Returns 17Price range 76Avg price 81Brand share 63Review moat 25Quality gap 32
**Growth**
**Incredible****+117.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.52–$35.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,155.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$27K**
$27K/yr · 105K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pool shirt is a $27K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pool shirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$35K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#568**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**20%**
Top 20: 44%
**Open market**
**28%**
- Speedo38% - Amazon Essentials9% - Roadbox9% - MAGCOMSEN6% - Willit5% - Boladeci4%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +117.0% search growth over the last 90 days.
5K4KHoliday '25Spike '26Prime Day '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pool-shirt/trend)
## **Top pool shirt search terms**
- **pool shirt**12K/yr+143.4%0.3% conv. - **speedo swim shirt men**12K/yr+112.5%1.7% conv. - **short sleeve sun shirts for men**9K/yr+118.1%0.5% conv. - **black swim shirt men**7K/yr+114.7%2.5% conv. - **mens sun shirt short sleeve**6K/yr+131.0%1.2% conv. - **speedo rash guard men**7K/yr+72.2%1.6% conv. - **spf shirts for men short sleeve**7K/yr+80.6%0.7% conv. - **speedo swim shirt**6K/yr+106.6%1.6% conv. - **speedo mens swim shirt**5K/yr+111.4%1.0% conv. - **mens sun shirts uv protection short sleeve**5K/yr+136.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pool-shirt/search-terms)
## **Top pool shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5414%$1K6%$2K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Speedo Mens UV Swim Shirt Easy Long Sleeve Regular Fit Peacoat Large**Speedo**$25.26**4.5★1,414 rev](https://www.amazon.com/dp/B0824C7J48) [2**Speedo Mens Uv Swim Shirt Short Sleeve Regular Fit Solid White**Speedo**$19.88**4.6★2,110 rev](https://www.amazon.com/dp/B07YFCMGZB) [3**Speedo Mens Uv Swim Shirt Short Sleeve Regular Fit Solid Peacoat**Speedo**$24.81**4.6★2,110 rev](https://www.amazon.com/dp/B07YFCT5LK) [4**Amazon Essentials Mens Slim-Fit Short-Sleeve Quick-Dry UPF 50 Swim Tee Breathable Stretchable Fabric Raglan Seams Black XX-Large**Amazon Essentials**$11.54**4.6★13,692 rev](https://www.amazon.com/dp/B08P6965LT) [5**Speedo Mens UV Swim Shirt Easy Long Sleeve Regular Fit White Small**Speedo**$22.01**4.5★1,414 rev](https://www.amazon.com/dp/B081KJGLF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nakvoc Mens Swim Shirts Short Sleeve UPF 50+ Sun Protection Quick Dry Fishing Water Beach Shirt(Black XL)**Nakvoc**$10.36**40 rev3mo ago](https://www.amazon.com/dp/B0GW5N6YJK) [**Pudolla Mens Fishing Swim Shirts Short Sleeve Sun Protection UV UPF 50+ SPF T-Shirt(White_Coconut_Tree XL)**Pudolla**$17.93**110 rev6mo ago](https://www.amazon.com/dp/B0GGHGXDJK) [**Quiksilver Mens Swimwear Regular Fit UPF 50 Short Sleeve Sun Tee Rash Guard Shirt Navy X-Large**Quiksilver**$19.51**190 rev1y ago](https://www.amazon.com/dp/B0F761XL19) [**Mens UPF 50+ Swim Shirts Sun Protection Short Sleeve Rash Guard Quick Dry T-Shirt for Fishing and Surfing Lake Blue**4ucycling**$8.90**769 rev1y ago](https://www.amazon.com/dp/B0DQC9M1MM) [**Mens UPF 50+ Sun Protection Dry Fit Workout T-Shirts Rash Guard Swim Shirts Moisture Wicking Tee for Athletic Beach Hiking (Gradient Blue L)**G Gradual**$17.38**646 rev1y ago](https://www.amazon.com/dp/B0DSKTL8PB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nakvoc Mens Swim Shirts Short Sleeve UPF 50+ Sun Protection Quick Dry Fishing Water Beach Shirt(Black XL)**Nakvoc**$10.36**4.5★**▲ 28%**](https://www.amazon.com/dp/B0GW5N6YJK) [**Speedo Mens Uv Swim Shirt Short Sleeve Loose Fit Easy Tee Peacoat Uv Swim Shirt Short Sleeve Loose Fit Easy Tee**Speedo**$29.88**4.6★**▲ 28%**](https://www.amazon.com/dp/B08N65MMQ6) [**Pudolla Mens Fishing Swim Shirts Short Sleeve Sun Protection UV UPF 50+ SPF T-Shirt(White_Coconut_Tree XL)**Pudolla**$17.93**4.6★**▲ 27%**](https://www.amazon.com/dp/B0GGHGXDJK) [**Quiksilver Mens Swimwear Regular Fit UPF 50 Short Sleeve Sun Tee Rash Guard Shirt Navy X-Large**Quiksilver**$19.51**4.5★**▲ 24%**](https://www.amazon.com/dp/B0F761XL19) [**Willit Mens Rashguard Swim Shirt Short Sleeve UPF 50+ Sun Protection SPF Quick Dry Water Shirt Blue L**Willit**$16.98**4.6★**▲ 23%**](https://www.amazon.com/dp/B09YRGCMLH)
**~~View all trending →~~**
## **What buyers say about pool shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Not too tight”*
**Comfort-Overall**12%
*“stays comfortable”*
**Quality-Overall**10%
*“Excellent Quality”*
**Value For Money**7%
*“Good deal”*
**Material Quality**7%
*“Excellent material”*
**Color**6%
*“The colors are vivid”*
**Soft Feel**4%
*“So soft”*
**Weight Light**3%
*“The fabric feels lightweight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Shape/Style**2%
*“Nice look and feel”*
### **What buyers complain about **
**Size-Overall**22%
*“Sized wrong”*
**Quality-Overall**9%
*“Poor quality control”*
**Material Quality**6%
*“Cheap material”*
**Color**5%
*“The color does not match the picture though”*
**Wrinkles**4%
*“Arrived full of wrinkles”*
**Stain Resistance**3%
*“look at the repulsive stains that are on it”*
**Thickness**2%
*“It isnt as thick as rashguards I typically buy for my kids”*
**Stretchability/Expandability/Elasticity**2%
*“Doesn't stretch and tight across arms ans chest area”*
**Ethical Trade/Fair Trade**2%
*“This whole thing is a fraud”*
**Durability**2%
*“So durability is questionable”*
### **Top return reasons **
**Size-Overall**59%
**Length**6%
**Chest Fit**6%
**Material Quality**5%
**Color**5%
**Sleeve Fit**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Waist Fit**2%
**Shoulder Fit**2%
## **Common questions**
- **Is pool shirt profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 131 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +117.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pool shirt niche?**
- 27 brands and 45 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pool shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.4% — above our launch gate.
- **What does it cost to enter the pool shirt niche?**
- Listings span $8.52–$35.21; the average listing price is $17.45 (sweet spot $15–$100). The average incumbent carries 4,155 reviews — the moat a new listing must climb.
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