---
title: "Trend — poncho - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/poncho/trend"
last_updated: "2026-08-11T16:48:26.995Z"
locale: en
meta:
  description: "Niche score 58/100 · $5.3M/yr market · 7.6M searches/yr · $11.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $5.3M/yr market · 7.6M searches/yr · $11.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — poncho - Flapen"
---

# **poncho**

**Launch it**

A $5.3M/yr market growing +71.5% this quarter with returns at 4.7% — clears our launch bar.

Market size 98Growth 80Conversion 68Competition 50Returns 29Price range 35Avg price 43Brand share 44Review moat 24Quality gap 47

**Market size**

**Incredible****$5.3M**

$5.3M/yr · 7.6M searches

**Growth**

**Great****+71.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.16**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$7.09–$19.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****6,037.83**

avg incumbent reviews — the moat a new listing must climb

## Trend