---
title: "Pokemon Hat — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pokemon-hat"
last_updated: "2026-08-11T11:44:43.867Z"
locale: en
meta:
description: "Niche score 41/100 · $153K/yr market · 427K searches/yr · $20.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $153K/yr market · 427K searches/yr · $20.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon Hat — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon hat**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 51Conversion 22Competition 49Returns 43Price range 86Avg price 88Brand share 2Review moat 84Quality gap 19
**Avg price**
**Great****$20.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.05–$30.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****323.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$153K**
$153K/yr · 427K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pokemon hat is a $153K/yr Amazon United States market (427K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon hat market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$202K–$253K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#4,782**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**0%**
- Bioworld61% - Pokémon32% - PopCrew3% - Arnold Prints2% - ARKAID1% - O-Flow1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +22.1% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pokemon-hat/trend)
## **Top pokemon hat search terms**
- **pokemon hat**197K/yr+27.1%1.0% conv. - **pikachu hat**47K/yr-1.0%1.1% conv. - **pokemon hats**30K/yr+27.4%0.4% conv. - **pokemon hat kids**23K/yr+35.3%1.7% conv. - **pokemon hat adult**26K/yr+14.0%1.0% conv. - **pokemon cap**12K/yr+31.6%1.1% conv. - **pokemon trainer hat**17K/yr+10.8%1.2% conv. - **pokemon baseball cap**8K/yr+47.0%2.0% conv. - **kids pokemon hat**8K/yr+47.2%1.1% conv. - **pokmon hat**10K/yr+10.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pokemon-hat/search-terms)
## **Top pokemon hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)**Pokémon**$16.82**4.4★71 rev](https://www.amazon.com/dp/B0CSG1RPJT) [2**Pokemon Pikachu Big Face Cosplay Embroidered Snapback Cap Hat Licensed Yellow**Bioworld**$21.16**4.7★149 rev](https://www.amazon.com/dp/B0BLNC8PRR) [3**Bioworld Pokemon Pokeball Embroidery Mens Baseball Navy Baseball Cap**Bioworld**$15.44**4.5★254 rev](https://www.amazon.com/dp/B07P938L9G) [4**Pokemon Bucket Hat for Kids Unisex Baseball Cap Pikachu Adjustable Strap Trucker Cap Sun Hat for Kids Snapback (Black/Yellow)**Pokémon**$26.03**4.6★525 rev](https://www.amazon.com/dp/B0B4KGZRCS) [5**Bioworld Pokemon Chibi Pikachu Womens Green Baseball Cap**Bioworld**$17.88**4.8★32 rev](https://www.amazon.com/dp/B0C3MV9SYF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Pokeball Baseball Cap Kids Pokemon Summer Peaked Sun Hat Adjustable Black**Pokémon**$18.66**8 rev4mo ago](https://www.amazon.com/dp/B0GP2PZ9FK) [**Bioworld Pokemon Pokeball Black Dad Hat**Bioworld**$19.03**11 rev6mo ago](https://www.amazon.com/dp/B0G8L9QJWN) [**Pokmon Pikachu Electric Type White & Tan Traditional Adjustable Hat**Bioworld**$18.00**17 rev9mo ago](https://www.amazon.com/dp/B0FV29YDP2) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)**Pokémon**$16.82**71 rev12mo ago](https://www.amazon.com/dp/B0CSG1RPJT) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Green Bulbasaur)**Pokémon**$16.27**71 rev12mo ago](https://www.amazon.com/dp/B0CSG1TVHW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Pokeball Baseball Cap Kids Pokemon Summer Peaked Sun Hat Adjustable Black**Pokémon**$18.66**4.7★**▲ 71%**](https://www.amazon.com/dp/B0GP2PZ9FK) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)**Pokémon**$16.82**4.4★**▲ 61%**](https://www.amazon.com/dp/B0CSG1RPJT) [**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Green Bulbasaur)**Pokémon**$16.27**4.4★**▲ 47%**](https://www.amazon.com/dp/B0CSG1TVHW) [**Bioworld Pokemon Pokeball Black Dad Hat**Bioworld**$19.03**5.0★**▲ 36%**](https://www.amazon.com/dp/B0G8L9QJWN) [**Outdoor Unisex Embroidered Snapback Baseball Hat Cap - Team Mystic Valor Instinct - Red**O-Flow**$16.87**4.6★**▲ 25%**](https://www.amazon.com/dp/B07CJHQYP1)
**~~View all trending →~~**
## **What buyers say about pokemon hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Very well made”*
**Size-Overall**23%
*“Great fit”*
**Gifting Purpose**8%
*“Great gift”*
**Advertised Vs Actual Product**6%
*“Accurate description”*
**Color**5%
*“Good quality and colors”*
**Comfort-Overall**4%
*“Very comfortable hat”*
**Adjustability/Rotatability/Reclining**4%
*“Cute/ adjustable”*
**Stitch/Finish/Polish**3%
*“The stitch quality was better than expected”*
**Strength**3%
*“the material feels sturdy”*
**Warmth**2%
*“It kept his head warm”*
### **What buyers complain about **
**Size-Overall**30%
*“it fits really strange”*
**Quality-Overall**20%
*“Garbage”*
**Stitch/Finish/Polish**10%
*“the stitches were coming undone”*
**Value For Money**9%
*“A little pricey”*
**Product Condition**3%
*“Not a new hat”*
**Smell**3%
*“My hat arrived USED with a terrible smell”*
**Durability**3%
*“it came off in 1 week”*
**Advertised Vs Actual Product**2%
*“the description for Kids is misleading”*
### **Top return reasons **
**Size-Overall**79%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Shape/Style**2%
**Value For Money**2%
**Color**2%
**Material Quality**1%
**Width**1%
**Scratch Resistance**1%
**Wrinkles**1%
## **Common questions**
- **Is pokemon hat profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pokemon hat niche?**
- 6 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in pokemon hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 3.6%.
- **When does demand for pokemon hat peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the pokemon hat niche?**
- Listings span $13.05–$30.05; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.
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