---
title: "Plus — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/plus"
last_updated: "2026-08-11T17:00:30.117Z"
locale: en
meta:
description: "Niche score 56/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plus — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **plus**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 58Conversion 8Competition 96Returns 20Price range 76Avg price 66Brand share 89Review moat 34Quality gap 58
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.76–$38.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.96**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+33.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$223K**
$223K/yr · 2.7M searches
**Review moat**
**Okay****3,090.66**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, plus is a $223K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plus market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$175K–$209K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#512**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**66 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**46%**
Top 20: 77%
**Top-5 click share**
**14%**
Top 20: 35%
**Open market**
**51%**
- WIHOLL16% - OFEEFAN13% - JOELLYUS7% - Kinglaman5% - Amazon Essentials4% - Trendy Queen3%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +33.5% search growth over the last 90 days.
80K60KPrime Day '25Spike '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/plus/trend)
## **Top plus search terms**
- **womens plus size summer tops**180K/yr+308.0%0.3% conv. - **plus size tops for curvy women**373K/yr+0.3%0.2% conv. - **plus size tshirts for women**162K/yr+25.3%0.4% conv. - **plus size blouses for curvy women**174K/yr+11.7%0.2% conv. - **plus size shirts for curvy women**164K/yr+22.7%0.2% conv. - **cute plus size tops**153K/yr+14.0%0.1% conv. - **plus size dressy tops**138K/yr+18.1%0.1% conv. - **plus size t shirts**118K/yr+30.1%0.3% conv. - **plus size tshirts**114K/yr+39.2%0.3% conv. - **plus size t shirts for women**118K/yr+23.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/plus/search-terms)
## **Top plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$7K4%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFEEFAN Womens Tops Dressy Casual V Neck Short Sleeve Cute Plus Size T Shirts 2026 Spring Flowy Tees Summer Beach Vacation Outfits for Women Fashion Clothes Clothing Green 2XL**OFEEFAN**$9.34**4.4★5,352 rev](https://www.amazon.com/dp/B0DHGVNQCS) [2**Kinglaman 5 Pack Womens Oversized T Shirts Crew Neck Loose Fit Short Sleeve Tshirts Summer Workout Plus Size Tee Tops 1 Black 1 White 1 Army Green 1 Khaki 1 Dark Pink 3X-Larg**Kinglaman**$35.92**4.7★936 rev](https://www.amazon.com/dp/B0F3HVSWMR) [3**Tencede Womens Plus Size Tops Tunic Short Sleeve Crew Neck Shirts Casual Soft Blouse Lovely Love 3X**Tencede**$13.72**4.6★5,660 rev](https://www.amazon.com/dp/B0BX6NGPHH) [4**Womens Blouses Dressy Casual Short Sleeve Shirts Spring Business Work Floral Summer Tops Plus Size Fashion Clothing V Neck Tshirts Grey 3XL**OFEEFAN**$9.35**4.4★5,001 rev](https://www.amazon.com/dp/B0FNC4KW45) [5**Womens Summer Tops Loose Fit Casual V Neck T Shirts Short Sleeve Tshirts Plus Size Blouses Black XXL**Aokosor**$8.48**4.4★4,531 rev](https://www.amazon.com/dp/B0CNXCZ2MR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large**Amazon Essentials**$8.67**151 rev3mo ago](https://www.amazon.com/dp/B0FRQKZX9Z) [**WIHOLL Womens Tops Plus Size Clothes Summer Outfits Spring Break Essential Short Sleeve Tshirts Shirts 2026 Dressy Casual Blouses Blue Stripes 2XL**WIHOLL**$10.95**2,051 rev8mo ago](https://www.amazon.com/dp/B0FR9FM57M) [**WIHOLL Plus Size Spring Tops for Women 2026 Summer Blouses Short Sleeve T Shirts Oversized Holiday Outfits Khaki 2XL**WIHOLL**$8.33**2,190 rev8mo ago](https://www.amazon.com/dp/B0FN49G5SJ) [**WIHOLL Plus Size Blouses for Women Dressy Casual Summer Tops V Neck Shirts Fashion Clothing Vacation Outfits Spring Break Essentials White 3XL**WIHOLL**$9.41**2,190 rev8mo ago](https://www.amazon.com/dp/B0FR8J12BF) [**WIHOLL Plus Size Spring Break Essentials Summer Tops Short Sleeve Shirts V Neck Flowy Tops and Blouses Dressy Casual Fahion Clothing Coral XXL**WIHOLL**$12.53**2,190 rev8mo ago](https://www.amazon.com/dp/B0FR7B74N6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WIHOLL Plus Size Spring Break Essentials Summer Tops Short Sleeve Shirts V Neck Flowy Tops and Blouses Dressy Casual Fahion Clothing Coral XXL**WIHOLL**$12.53**4.4★**▲ 33%**](https://www.amazon.com/dp/B0FR7B74N6) [**Trendy Queen Womens Off the Shoulder Tops Oversized Summer T-Shirts 2026**Trendy Queen**$11.70**4.5★**▲ 27%**](https://www.amazon.com/dp/B0DQYBVGP7) [**Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large**Amazon Essentials**$8.67**4.4★**▲ 27%**](https://www.amazon.com/dp/B0FRQKZX9Z) [**Womens Blouses Dressy Casual Short Sleeve Shirts Spring Business Work Floral Summer Tops Plus Size Fashion Clothing V Neck Tshirts Grey 2XL**OFEEFAN**$9.33**4.4★**▲ 26%**](https://www.amazon.com/dp/B0FNC4JF7V) [**Zeagoo Plus Size Tops for Women Spring Summer Tunic Blouses Casual Dressy Boho Shirts V Neck Short Sleeve Outfits White Flowers 3XL**Zeagoo**$9.51**4.4★**▲ 24%**](https://www.amazon.com/dp/B0G13CVYQ1)
**~~View all trending →~~**
## **What buyers say about plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit as expected”*
**Comfort-Overall**17%
*“Extremely comfortable”*
**Soft Feel**9%
*“Buttery soft”*
**Color**7%
*“Color accurate”*
**Material Quality**6%
*“Light weight material”*
**Quality-Overall**5%
*“Beautiful shirt and quality”*
**Value For Money**4%
*“Excellent price”*
**Shape/Style**3%
*“Super flattering all around”*
**Weight Light**2%
*“Light weight comfortable”*
**Advertised Vs Actual Product**2%
*“Exactly as pictured”*
### **What buyers complain about **
**Size-Overall**33%
*“Horrible fit”*
**Material Quality**5%
*“Bad material”*
**Color**4%
*“Not the right color”*
**Quality-Overall**3%
*“not well made”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Length**2%
*“Length too long”*
**Chest Fit**2%
*“Very tight in the bust”*
**Thickness**2%
*“Too thin material”*
**Transparency**2%
*“White is see through”*
**Strap/String Quality**1%
*“Strap came apart as soon as I tried it on”*
### **Top return reasons **
**Size-Overall**48%
**Length**10%
**Chest Fit**8%
**Material Quality**7%
**Waist Fit**5%
**Color**3%
**Sleeve Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Thin**2%
## **Common questions**
- **Is plus profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 197 tracked products. 32 of 50 products launched in the last 360 days are still selling. 90-day search growth is +33.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the plus niche?**
- 66 brands and 74 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in plus?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 6.4% — above our launch gate.
- **When does demand for plus peak?**
- Demand peaks in May–Jun; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the plus niche?**
- Listings span $7.76–$38.40; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 3,091 reviews — the moat a new listing must climb.
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