---
title: "Plus Swim Top — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/plus-swim-top"
last_updated: "2026-08-11T18:17:56.651Z"
locale: en
meta:
description: "Niche score 55/100 · $13K/yr market · 281K searches/yr · $28.67 avg price. High returns (14.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $13K/yr market · 281K searches/yr · $28.67 avg price. High returns (14.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plus Swim Top — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **plus swim top**
**Worth a look**
Shows demand growing +142.3% this quarter, but high returns (14.0%) keeps it on the watch list.
Market size 3Growth 96Conversion 2Competition 96Returns 0Price range 90Avg price 95Brand share 72Review moat 63Quality gap 60
**Growth**
**Incredible****+142.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.14–$45.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****979.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$13K**
$13K/yr · 281K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.0%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, plus swim top is a $13K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plus swim top market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$22K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**62%**
Top 20: 93%
**Top-5 click share**
**17%**
Top 20: 46%
**Open market**
**33%**
- Yonique19% - Aqua Eve13% - Holipick12% - Daci12% - Arolina6% - Summer Mae5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +142.3% search growth over the last 90 days.
20K15KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/plus-swim-top/trend)
## **Top plus swim top search terms**
- **tankini tops for women plus size**44K/yr+105.8%0.1% conv. - **tankini top plus size**25K/yr+241.2%0.1% conv. - **womens plus size tankini tops**21K/yr+88.2%0.1% conv. - **swim top plus size**18K/yr+243.0%0.1% conv. - **plus tankini top**19K/yr+155.5%0.0% conv. - **plus size swim top with built in bra**16K/yr+125.1%0.0% conv. - **plus size womens swim tops**14K/yr+161.8%0.1% conv. - **womens plus tankini top**14K/yr+99.3%0.1% conv. - **womens plus swim top**12K/yr+130.1%0.1% conv. - **tankini tops plus size**14K/yr+138.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/plus-swim-top/search-terms)
## **Top plus swim top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2584%$5166%$7738%$1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holipick Black Plus Size Tankini Tops for Women Blouson Tummy Control Swim top Loose Fit Bathing Suit Top No Bottom 18W**Holipick**$27.11**4.5★106 rev](https://www.amazon.com/dp/B0CQZFTMBK) [2**Plus Size Tankini Top Only - Flowy Bathing Suits Top Plus Size Swim Top 2025 Modest Swimsuits Top Blue Paisley 18W**Yonique**$29.99**4.4★302 rev](https://www.amazon.com/dp/B0FLPKJDFQ) [3**Summer Mae Plus Size Tankini Swimsuits for Women 2026 Tummy Control Two Piece Bathing Suits with Pockets Swim Shorts Black Paisley Size 18 Plus**Summer Mae**$45.60**4.4★4,211 rev](https://www.amazon.com/dp/B0F42LXK2V) [4**Daci Colorful Leaves Women Plus Size Tankini Swimsuit - 2 Piece Flowy Plus Size Bathing Suits and Shorts with Pockets 2025 22 Plus**Daci**$37.29**4.5★184 rev](https://www.amazon.com/dp/B0DLMF6DL4) [5**Hilor Womens Plus Size Underwire Bathing Suits Black Tummy Control Tankini Top Modest Cross Back Swimsuit Top 18**Hilor**$31.42**4.5★2,750 rev](https://www.amazon.com/dp/B0C7BXNHZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arolina Plus Size Bathing Suit Top with Bulit in Bra Modest Tankini Swim Tops No Bottom White Ripples (18W)**Arolina**$26.08**141 rev8mo ago](https://www.amazon.com/dp/B0G1YJJB8B) [**American Trends Plus Size Bikini Top for Women Large Bust Swim Tops Sports Swim Bra with Strong Support Black 3XL**American Trends**$19.44**94 rev9mo ago](https://www.amazon.com/dp/B0FVY22J1M) [**Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL**Daci**$41.45**1,010 rev9mo ago](https://www.amazon.com/dp/B0FM7DCX5V) [**Womens Flowy Tankini Tops Only - Modest Bathing Suit Loose Fit Plus Size Swimsuit Swim Tops for Women 2026 (No Bottom)**Actglow**$24.44**442 rev1y ago](https://www.amazon.com/dp/B0F397PHKD) [**Summer Mae Plus Size Tankini Swimsuits for Women 2026 Tummy Control Two Piece Bathing Suits with Pockets Swim Shorts Black Paisley Size 18 Plus**Summer Mae**$45.60**4,211 rev1y ago](https://www.amazon.com/dp/B0F42LXK2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plus Size Tankini Top Only - Flowy Bathing Suits Top Plus Size Swim Top 2025 Modest Swimsuits Top Black Dot 18W**Yonique**$31.16**4.4★**▲ 18%**](https://www.amazon.com/dp/B0GS4YMT7V) [**Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL**Daci**$41.45**4.6★**▲ 18%**](https://www.amazon.com/dp/B0FM7DCX5V) [**Arolina Plus Size Bathing Suit Top with Bulit in Bra Modest Tankini Swim Tops No Bottom White Ripples (18W)**Arolina**$26.08**4.6★**▲ 18%**](https://www.amazon.com/dp/B0G1YJJB8B) [**Aqua Eve Plus Tankini Tops for Women Swimwear Top Only Bathing Suits Flowy Tummy Control Swimsuit Top Purple Galaxies 18 Plus**Aqua Eve**$31.62**4.1★**▲ 16%**](https://www.amazon.com/dp/B0D87DJLW7) [**Holipick Black Plus Size Bathing Suits Two Piece Tankini Swimsuits for Women Flowy Swim Top with Boy Shorts**Holipick**$33.84**4.4★**▲ 14%**](https://www.amazon.com/dp/B09QQHMLXX)
**~~View all trending →~~**
## **What buyers say about plus swim top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**45%
*“Fit great”*
**Comfort-Overall**14%
*“Super Comfortable”*
**Color**6%
*“The colors are pretty”*
**Quality-Overall**6%
*“Good quality”*
**Shape/Style**5%
*“It's super flattering”*
**Material Quality**4%
*“Material is super comfortable”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Value For Money**2%
*“Affordable”*
**Chest Fit**1%
*“I love that the bust area is adjustable so you can get more coverage if needed”*
**Stretchability/Expandability/Elasticity**1%
*“it doesn't ride up when I move around in the water because the fabric is stretchy”*
### **What buyers complain about **
**Size-Overall**39%
*“Longer than expected”*
**Advertised Vs Actual Product**5%
*“Looks are deceiving”*
**Quality-Overall**4%
*“Not well made”*
**Strap/String Quality**4%
*“Wish the straps could criss-cross”*
**Durability**2%
*“breaking quickly”*
**Thickness**2%
*“It was cute except the material wasnt thick at all”*
**Chest Fit**2%
*“Wish bust area could be adjusted for a better fit”*
**Shape/Style**2%
*“I did not find it to be flattering on me”*
**Length**2%
*“Length is shorter than expected”*
**Stitch/Finish/Polish**2%
*“No nicely finished seams”*
### **Top return reasons **
**Size-Overall**54%
**Chest Fit**21%
**Length**5%
**Waist Fit**5%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Material Quality**2%
**Color**1%
**Strap/String Quality**1%
## **Common questions**
- **Is plus swim top profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 116 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +142.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the plus swim top niche?**
- 35 brands and 41 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in plus swim top?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 14.0% — above our launch gate.
- **When does demand for plus swim top peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.1× the quietest.
- **What does it cost to enter the plus swim top niche?**
- Listings span $13.14–$45.91; the average listing price is $28.67 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.
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