---
title: "Plain Black Hoodie — $270K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/plain-black-hoodie"
last_updated: "2026-08-11T15:13:06.829Z"
locale: en
meta:
description: "Niche score 45/100 · $270K/yr market · 1.6M searches/yr · $24.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $270K/yr market · 1.6M searches/yr · $24.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plain Black Hoodie — $270K/yr Amazon US Niche (2026) - Flapen"
---
# **plain black hoodie**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 49Growth 15Conversion 9Competition 81Returns 19Price range 87Avg price 95Brand share 51Review moat 16Quality gap 52
**Avg price**
**Incredible****$24.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.61–$54.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$270K**
$270K/yr · 1.6M searches
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****19,811.15**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, plain black hoodie is a $270K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plain black hoodie market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$305K–$366K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**21%**
- Amazon Essentials19% - PRETTYGARDEN19% - Hanes15% - Trendy Queen14% - Fruit of the Loom7% - MAGCOMSEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
225K175KPrime Day '24Spike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/plain-black-hoodie/trend)
## **Top plain black hoodie search terms**
- **black zip up hoodie**415K/yr-21.0%0.7% conv. - **grey zip up hoodie**141K/yr-22.3%0.6% conv. - **black zip up**123K/yr-27.2%0.6% conv. - **black zip up jacket**99K/yr-19.0%0.4% conv. - **light weight zip up hoodie women**46K/yr+85.8%0.1% conv. - **zip up sweater**110K/yr-31.3%0.1% conv. - **grey zip up hoodie women**48K/yr+10.8%0.6% conv. - **zip ups**74K/yr-34.4%0.1% conv. - **gray zip up hoodie women**42K/yr+42.6%0.9% conv. - **grey jacket**62K/yr-28.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/plain-black-hoodie/search-terms)
## **Top plain black hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$22K12%$32K16%$43K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)**PRETTYGARDEN**$29.62**4.5★2,904 rev](https://www.amazon.com/dp/B0BGP181DJ) [2**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Light Grey Heather Medium**Amazon Essentials**$14.81**4.4★12,992 rev](https://www.amazon.com/dp/B07BJ8B7ND) [3**Trendy Queen Womens Zip Up Hoodies Oversized Sweatshirts Fall Fashion Spring Outfits Casual Jackets 2026 Winter Clothes Grey M**Trendy Queen**$28.36**4.4★6,535 rev](https://www.amazon.com/dp/B09DPGCRFT) [4**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Black Medium)**PRETTYGARDEN**$31.67**4.5★2,904 rev](https://www.amazon.com/dp/B0BGP17ZTT) [5**Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US**Hanes**$12.60**4.6★88,186 rev](https://www.amazon.com/dp/B00JUM4CT4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Grey Medium**Dnzzs**$53.31**113 rev1y ago](https://www.amazon.com/dp/B0FCF8MYTP) [**Pairxily Oversized Vintage Cotton Jacket Acid Wash Grunge Basic Zip Up Hoodie For Women Distressed Baggy Long Sleeve Tops(Black M)**Pairxily**$35.26**153 rev1y ago](https://www.amazon.com/dp/B0DCRXD3P6) [**QBK Light Weight Zip Up Hoodie Thin Summer Jacket For Women(Light Grey L)**QBK**$25.07**773 rev1y ago](https://www.amazon.com/dp/B0D9KRBNTH) [**TUVEKE Mens Black Zip Up Hoodie Athletic Hoodies Long Sleeve Fleece Hooded Sweatshirts Lightweigt with Pockets L**TUVEKE**$19.67**461 rev2y ago](https://www.amazon.com/dp/B0D41VZ9K8) [**Trendy Queen Womens Full Zip Up Hoodie Lightweight Cropped Sweatshirt Fall Outfits Slouchy Drop Shoulder Comfy Travel Casual Gym Workout Athletic Jackets Winter Fashion Maternity Clothes 2026 Grey L**Trendy Queen**$28.33**1,165 rev3y ago](https://www.amazon.com/dp/B0CBC4P5TY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Girls Fleece Zip-Up Hooded Sweatshirt with Lined Hood and Rib Knit Detail Light Grey Heather Large**Amazon Essentials**$12.59**4.7★**▲ 74%**](https://www.amazon.com/dp/B08WK4G33L) [**TUVEKE Mens Black Zip Up Hoodie Athletic Hoodies Long Sleeve Fleece Hooded Sweatshirts Lightweigt with Pockets L**TUVEKE**$19.67**4.4★**▲ 73%**](https://www.amazon.com/dp/B0D41VZ9K8) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black X-Small**Amazon Essentials**$14.79**4.4★**▲ 69%**](https://www.amazon.com/dp/B07BJ8CCCD) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Light Grey Heather Medium**Amazon Essentials**$14.81**4.4★**▲ 66%**](https://www.amazon.com/dp/B07BJ8B7ND) [**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US**Hanes**$14.59**4.2★**▲ 56%**](https://www.amazon.com/dp/B01NCZ7G8X)
**~~View all trending →~~**
## **Common questions**
- **Is plain black hoodie profitable to sell on Amazon United States?**
- The niche generates $270K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the plain black hoodie niche?**
- 21 brands and 80 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 75% of demand.
- **When does demand for plain black hoodie peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the plain black hoodie niche?**
- Listings span $10.61–$54.03; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 19,811 reviews — the moat a new listing must climb.
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