---
title: "Pj Mask Headquarters — $413K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pj-mask-headquarters"
last_updated: "2026-08-11T15:13:08.459Z"
locale: en
meta:
description: "Niche score 49/100 · $413K/yr market · 1.4M searches/yr · $19.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $413K/yr market · 1.4M searches/yr · $19.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pj Mask Headquarters — $413K/yr Amazon US Niche (2026) - Flapen"
---
# **pj mask headquarters**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 14Conversion 19Competition 91Returns 80Price range 76Avg price 87Brand share 11Review moat 63Quality gap 22
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.94**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.74–$44.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****989.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$413K**
$413K/yr · 1.4M searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pj mask headquarters is a $413K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pj mask headquarters market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$598K–$798K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,652**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **80%**
- **Out of stock**
- **24.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**160**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**4%**
- PJ Masks69% - INTIMO19% - Maribus-FL3% - Disney2% - Duoyeree1% - Hovkib1% - Open — no brand owns it (6 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pj-mask-headquarters/trend)
## **Top pj mask headquarters search terms**
- **pj masks toys**622K/yr-20.6%1.6% conv. - **pj mask**200K/yr-18.4%0.9% conv. - **pj masks**178K/yr-25.9%1.1% conv. - **pj mask toys**87K/yr-16.0%1.3% conv. - **pj masks figures**24K/yr+18.4%1.7% conv. - **pj mask pajamas**33K/yr-21.6%1.5% conv. - **catboy**18K/yr+10.1%0.8% conv. - **pj masks pajamas**18K/yr-14.6%1.1% conv. - **pj masks toys for boys**62K/yr-75.2%2.1% conv. - **pj mask toy**17K/yr-27.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pj-mask-headquarters/search-terms)
## **Top pj mask headquarters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8K4%$17K6%$25K8%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)**PJ Masks**$12.72**4.7★303 rev](https://www.amazon.com/dp/B08SHLJ2DR) [2**PJ Masks Catboy Deluxe Vehicle Preschool Toy Cat-Car Toy with Spinning Super Cat Stripes and Catboy Action Figure for Kids Ages 3 and Up**PJ Masks**$9.88**4.6★1,657 rev](https://www.amazon.com/dp/B08WTWXJDB) [3**PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years**PJ Masks**$30.66**4.8★2,708 rev](https://www.amazon.com/dp/B08TYGDDNT) [4**PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 6 Multicoloured**PJ Masks**$23.85**4.4★4,982 rev](https://www.amazon.com/dp/B074DY75TT) [5**PJ Masks Night Time Mission Glow-in-the-Dark Action Figure Set Preschool Toy for Kids Ages 3 and Up 4 Figures and 1 Accessory**PJ Masks**$24.78**4.7★1,172 rev](https://www.amazon.com/dp/B08TF7D7VY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney PJ Masks Coloring and Activity Book Set - Bundle of PJ Masks Activity Set with Coloring Book Activity Pages Stickers More | Art and Drawing Set**Disney**$10.21**38 rev11mo ago](https://www.amazon.com/dp/B0FJBJ1HJ9) [**PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (5T)**INTIMO**$18.25**13 rev1y ago](https://www.amazon.com/dp/B0F45JTTQ1) [**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)**INTIMO**$19.49**47 rev1y ago](https://www.amazon.com/dp/B0DFQDMDBT) [**PJ Masks Boys 3-Piece Set - Short Sleeve Shirt Tank Top and Shorts - Summer Outfit Bundle for Kids and Toddlers (Blue and Gray Size 7)**PJ Masks**$11.99**37 rev2y ago](https://www.amazon.com/dp/B0D4ZKLH61) [**PJ Masks Power Heroes PJ Explorider Converting Vehicle with 3 Modes Lights & Sounds Toys for Boys and Girls 3 Years and Up Preschool Toys**PJ Masks**$22.98**235 rev2y ago](https://www.amazon.com/dp/B0BS75B1SM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (3T Red/Blue)**PJ Masks**$12.87**4.7★**▲ 132%**](https://www.amazon.com/dp/B08SJ8D983) [**PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (5T)**INTIMO**$18.25**4.3★**▲ 116%**](https://www.amazon.com/dp/B0F45JTTQ1) [**PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years**PJ Masks**$30.66**4.8★**▲ 110%**](https://www.amazon.com/dp/B08TYGDDNT) [**PJ Masks Owlette Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years**PJ Masks**$30.42**4.8★**▲ 104%**](https://www.amazon.com/dp/B08TYMGZRB) [**PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years**PJ Masks**$30.47**4.8★**▲ 94%**](https://www.amazon.com/dp/B08TYX3B2L)
**~~View all trending →~~**
## **What buyers say about pj mask headquarters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun toy”*
**Quality-Overall**15%
*“Toy seems to be of good quality”*
**Size-Overall**10%
*“Sizing was accurate”*
**Color**7%
*“The colors are bright”*
**Value For Money**6%
*“Worth it”*
**Material Quality**5%
*“Surprisingly great material quality”*
**Comfort-Overall**4%
*“Very comfortable”*
**Soft Feel**4%
*“These pjs masks are so soft and comfortable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Gifting Purpose**3%
*“Great gift”*
### **What buyers complain about **
**Size-Overall**20%
*“honestly too small”*
**Quality-Overall**18%
*“Not the best”*
**Strength**5%
*“These will break apart very easily within weeks”*
**Durability**5%
*“It broke apart after 4 months”*
**Material Quality**4%
*“The material isnt the best”*
**Brightness/Shine/Glow**4%
*“They don't glow in the dark”*
**Advertised Vs Actual Product**4%
*“as usual the picture is deceiving”*
**Instructions/User Manual/Troubleshooting**4%
*“Directions were different”*
**Stretchability/Expandability/Elasticity**4%
*“Not a ton of elastic in the pants”*
**Strap/String Quality**4%
*“The elastic strap around them did not stay on long”*
### **Top return reasons **
**Size-Overall**55%
**Value For Money**5%
**Quality-Overall**4%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Length**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Gifting Purpose**2%
**Strength**1%
## **Common questions**
- **Is pj mask headquarters profitable to sell on Amazon United States?**
- The niche generates $413K/yr across 91 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pj mask headquarters niche?**
- 12 brands and 160 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in pj mask headquarters?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
- **When does demand for pj mask headquarters peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the pj mask headquarters niche?**
- Listings span $5.74–$44.96; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.
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