---
title: "Pizza Costume — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pizza-costume"
last_updated: "2026-08-06T03:40:41.843Z"
locale: en
meta:
description: "Niche score 34/100 · $91K/yr market · 111K searches/yr · $40.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $91K/yr market · 111K searches/yr · $40.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pizza Costume — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **pizza costume**
**Skip it**
High returns (13.7%) — this niche doesn't clear our bar today.
Market size 23Growth 19Conversion 25Competition 21Returns 0Price range 39Avg price 95Brand share 47Review moat 94Quality gap 63
**Avg price**
**Incredible****$40.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****113.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.44–$225.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$91K**
$91K/yr · 111K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****13.7%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pizza costume is a $91K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$162K–$203K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#33,079**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **30.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **—flat
**Sellers**
**39**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**19%**
- Magrank35% - ReneeCho16% - Rubies14% - Maisolly7% - Kouga4% - Goodstoworld4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pizza-costume/trend)
## **Top pizza costume search terms**
- **pizza costume**62K/yr-14.7%2.7% conv. - **pizza costume adult**37K/yr-2.4%2.5% conv. - **pizza slice costume**4K/yr-4.6%2.8% conv. - **adult pizza costume**5K/yr-30.0%3.3% conv. - **pizza halloween costume**4K/yr+25.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pizza-costume/search-terms)
## **Top pizza costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magrank Women Pizza Poncho Food Costume Halloween Party Cosplay Outfits**Magrank**$22.55**4.4★35 rev](https://www.amazon.com/dp/B0FHPX1JR2) [2**Rubies Pizza Costume for Adults Unisex Standard**Rubies**$30.35**4.4★331 rev](https://www.amazon.com/dp/B01CJ7YES0) [3**ReneeCho Adults Pizza Slice Costume Halloween Mens Food Mascot Couple Match Women One Piece Loose Type**ReneeCho**$23.81**4.1★235 rev](https://www.amazon.com/dp/B07WWT6RSJ) [4**Maisolly Womens Halloween Cosplay Party Pizza Costume Adult Funny Food Long Sleeve One Piece Pajama S**Maisolly**$28.18**4.4★18 rev](https://www.amazon.com/dp/B0D56HZS18) [5**Kouga 3D Funny Realistic Food Pepperoni Cheese Pizza Unisex Bucket Hat Summer Beach Sun Hat Packable Fisherman Hat One Size**Kouga**$16.60**3.8★41 rev](https://www.amazon.com/dp/B09YF7LLST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VioraWhite Inflatable Pizza Costume for Adult Funny Summer Blow Up Costume for Party Cosplay Easter Carnival**VioraWhite**$29.40**9 rev3mo ago](https://www.amazon.com/dp/B0GSR84JN3) [**Magrank Women Pizza Poncho Food Costume Halloween Party Cosplay Outfits**Magrank**$22.55**35 rev11mo ago](https://www.amazon.com/dp/B0FHPX1JR2) [**Spirit Halloween Disney Toy Story Adult Pizza Planet Costume Kit Officially Licensed Disney Halloween Costumes Men Size ADULT LARGE Standard Red**Spirit Halloween**$58.33**6 rev1y ago](https://www.amazon.com/dp/B0F5585115) [**Gonglian Global Adult Pizza Halloween Delicious Pizza Mascot Costume Italian Pizza Store Event Pizza Character Performance Outfit**Gonglian Global**$225.17**0 rev1y ago](https://www.amazon.com/dp/B0DBV4LWYL) [**Maisolly Womens Halloween Cosplay Party Pizza Costume Adult Funny Food Long Sleeve One Piece Pajama S**Maisolly**$28.18**18 rev2y ago](https://www.amazon.com/dp/B0D56HZS18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spirit Halloween Disney Toy Story Adult Pizza Planet Costume Kit Officially Licensed Disney Halloween Costumes Men Size ADULT LARGE Standard Red**Spirit Halloween**$58.33**4.8★**▲ 333%**](https://www.amazon.com/dp/B0F5585115) [**VioraWhite Inflatable Pizza Costume for Adult Funny Summer Blow Up Costume for Party Cosplay Easter Carnival**VioraWhite**$29.40**4.0★**▲ 326%**](https://www.amazon.com/dp/B0GSR84JN3) [**Goodstoworld Cool Graphic Sweatpants Pizza Men Women 3D Joggers Funny Pants Men Rave Clothes Jogging Trousers with Drawstring Pockets XL**Goodstoworld**$25.50**4.4★**▲ 276%**](https://www.amazon.com/dp/B0CCRS2KMB) [**Kouga 3D Funny Realistic Food Pepperoni Cheese Pizza Unisex Bucket Hat Summer Beach Sun Hat Packable Fisherman Hat One Size**Kouga**$16.60**3.8★**▲ 225%**](https://www.amazon.com/dp/B09YF7LLST) [**Maisolly Womens Halloween Cosplay Party Pizza Costume Adult Funny Food Long Sleeve One Piece Pajama S**Maisolly**$28.18**4.4★**▲ 149%**](https://www.amazon.com/dp/B0D56HZS18)
**~~View all trending →~~**
## **What buyers say about pizza costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Its very comfortable”*
**Size-Overall**13%
*“I am a 2x to 3x size and fit great”*
**Advertised Vs Actual Product**13%
*“Just like the picture”*
**Fun/Entertainment Experience**13%
*“Its so cute and fun”*
**Thickness**6%
*“fin”*
**Adjustability/Rotatability/Reclining**6%
*“Adjustable, easy to wear and comfortable”*
**Stitch/Finish/Polish**6%
*“Glad I know how to sew”*
**Value For Money**6%
*“value”*
### **What buyers complain about **
**Size-Overall**50%
*“The slice of pizza on it is ridiculously tiny”*
**Adhesion/Stickiness**25%
*“half not even glued to headband”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**9%
**Length**8%
**Product Condition**7%
**Quality-Overall**5%
**Shape/Style**4%
**Material Quality**4%
**Chest Fit**4%
**Value For Money**2%
**Wrinkles**2%
## **Common questions**
- **Is pizza costume profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pizza costume niche?**
- 14 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in pizza costume?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness. The return rate is 13.7% — above our launch gate.
- **When does demand for pizza costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 31.7× the quietest.
- **What does it cost to enter the pizza costume niche?**
- Listings span $9.44–$225.17; the average listing price is $40.56 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.
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