---
title: "Pittsburgh Penguins Hat — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pittsburgh-penguins-hat"
last_updated: "2026-08-06T03:54:48.789Z"
locale: en
meta:
description: "Niche score 37/100 · $10K/yr market · 49K searches/yr · $28.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $10K/yr market · 49K searches/yr · $28.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pittsburgh Penguins Hat — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **pittsburgh penguins hat**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 13Conversion 9Competition 67Returns 52Price range 90Avg price 95Brand share 23Review moat 82Quality gap 32
**Avg price**
**Incredible****$28.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.86–$44.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****355.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, pittsburgh penguins hat is a $10K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pittsburgh penguins hat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#10,386**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **31.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**6%**
- AMERICAN NEEDLE51% - 4725% - ZHATS6% - Mitchell & Ness5% - New Era3% - Outerstuff3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pittsburgh-penguins-hat/trend)
## **Top pittsburgh penguins hat search terms**
- **pittsburgh penguins hat**36K/yr-27.5%1.7% conv. - **penguins hat**9K/yr-10.0%2.0% conv. - **pittsburgh penguins hats**3K/yr-24.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pittsburgh-penguins-hat/search-terms)
## **Top pittsburgh penguins hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4108%$81912%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Ivory/Black (23020A-PPN-IBLK)**AMERICAN NEEDLE**$28.51**4.7★100 rev](https://www.amazon.com/dp/B0CK7JGM84) [2**AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold**AMERICAN NEEDLE**$32.72**4.5★143 rev](https://www.amazon.com/dp/B0B5YFBZSC) [3**AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)**AMERICAN NEEDLE**$25.23**4.7★113 rev](https://www.amazon.com/dp/B0D6WGYQ84) [4**47 Brand NHL Pittsburgh Penguins MVP H-MVP15WBV-BKB Unisex Black**47**$28.64**4.8★397 rev](https://www.amazon.com/dp/B075L922WK) [5**NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size**47**$27.66**4.7★2,945 rev](https://www.amazon.com/dp/B003D8Q5DM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)**47**$28.80**0 rev3mo ago](https://www.amazon.com/dp/B0CF5SB8TD) [**Mitchell & Ness Pittsburgh Penguins NHL 2 Tone Side Patch Snapback Hat Cap Black**Mitchell & Ness**$37.81**4 rev8mo ago](https://www.amazon.com/dp/B0FWF4MLGP) [**Mitchell & Ness Pittsburgh Penguins Pinch Adjustable Hat (US Alpha One Size Black)**Mitchell & Ness**$30.99**0 rev10mo ago](https://www.amazon.com/dp/B0FN4NY5JT) [**AMERICAN NEEDLE Unisex Pittsburgh Penguins Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-PPN-BLK)**AMERICAN NEEDLE**$27.23**49 rev1y ago](https://www.amazon.com/dp/B0F9KJ7QJ1) [**AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Pittsburgh Penguins Hockey Hat Flat Brim**AMERICAN NEEDLE**$44.49**6 rev1y ago](https://www.amazon.com/dp/B0F9B5TGPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pittsburgh Penguins Franchise Vintage Classic Black Hat Cap Mens Fitted (US Alpha Large)**47**$29.80**0.0★**▲ 129%**](https://www.amazon.com/dp/B0CF5T378S) [**Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)**47**$28.80**0.0★**▲ 124%**](https://www.amazon.com/dp/B0CF5SB8TD) [**AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold**AMERICAN NEEDLE**$32.72**4.5★**▲ 90%**](https://www.amazon.com/dp/B0B5YFBZSC) [**Pittsburgh Hockey Sticks Retro Pit Baseball Hat Dad Cap Black**Generic**$27.98**0.0★**▲ 74%**](https://www.amazon.com/dp/B08STSMC6B) [**AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Pittsburgh Penguins Hockey Hat Flat Brim**AMERICAN NEEDLE**$44.49**4.2★**▲ 66%**](https://www.amazon.com/dp/B0F9B5TGPZ)
**~~View all trending →~~**
## **What buyers say about pittsburgh penguins hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Wonderful hat for the price”*
**Quality-Overall**17%
*“Great quality hat”*
**Advertised Vs Actual Product**13%
*“Exactly what you ordered”*
**Weight Light**8%
*“as it is lighter weight”*
**Color**8%
*“The colors pop”*
**Material Quality**8%
*“I like the material”*
**Size-Overall**8%
*“Great Fit For Big Heads”*
### **What buyers complain about **
**Stitch/Finish/Polish**25%
*“Had to clean up the stitching cause it was frayed”*
**Advertised Vs Actual Product**25%
*“Not What It Seems”*
**Size-Overall**25%
*“Hat is actually very large”*
### **Top return reasons **
**Size-Overall**61%
**Shape/Style**7%
**Color**5%
**Material Quality**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Stitch/Finish/Polish**3%
**Wrinkles**2%
**Value For Money**2%
**Width**2%
## **Common questions**
- **Is pittsburgh penguins hat profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the pittsburgh penguins hat niche?**
- 10 brands and 46 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pittsburgh penguins hat?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Advertised Vs Actual Product, Size-Overall. The return rate is 2.9%.
- **When does demand for pittsburgh penguins hat peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the pittsburgh penguins hat niche?**
- Listings span $12.86–$44.49; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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