---
title: "Pisces — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pisces"
last_updated: "2026-08-11T15:55:15.482Z"
locale: en
meta:
description: "Niche score 43/100 · $29K/yr market · 205K searches/yr · $16.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $29K/yr market · 205K searches/yr · $16.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pisces — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **pisces**
**Skip it**
Soft demand (-89.4% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 11Competition 68Returns 90Price range 72Avg price 79Brand share 81Review moat 54Quality gap 38
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.26–$121.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,338.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 205K searches
**Growth**
**Bad****-89.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pisces is a $29K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pisces market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$98K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#6,227**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**41%**
- HAPPYPOP19% - TGOLM15% - GolbalJew9% - HDCRYSTALGIFTS6% - wet n wild5% - Aovila5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -89.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 16.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pisces/trend)
## **Top pisces search terms**
- **pisces**70K/yr-72.8%0.5% conv. - **pisces gifts for women**77K/yr-95.3%1.3% conv. - **pisces gifts**39K/yr-95.7%0.9% conv. - **piscis**5K/yr-23.4%0.3% conv. - **pisces gifts for men**7K/yr-92.7%0.8% conv. - **pisces birthday gifts for women**6K/yr-97.9%2.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pisces/search-terms)
## **Top pisces products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TGOLM 14k Gold Plated Pisces Sign March Birthstone Created-aquamarine Crystal Necklace for Women Birthday Gift**TGOLM**$14.69**4.6★489 rev](https://www.amazon.com/dp/B0B8RTLQYX) [2**HAPPYPOP Pisces Gifts Women Men- Astrology Constellation Horoscope Gifts Zodiac Birthday Galaxy Pisces Socks Green**HAPPYPOP**$8.51**4.8★261 rev](https://www.amazon.com/dp/B0DJFC4CR4) [3**GolbalJew Pisces Zodiac Bracelets Healing Crystal 12 Constellations Protection Stone Beads Bracelet for Women Birthday Zodiac Gifts Horoscope Spiritual Jewelry**GolbalJew**$8.84**4.6★941 rev](https://www.amazon.com/dp/B0CM9MGDVL) [4**3D Constellation Crystal Ball Paperweight Pisces Birthday Gift for Women**HDCRYSTALGIFTS**$9.39**4.6★1,818 rev](https://www.amazon.com/dp/B0919FYY8F) [5**wet n wild Color Icon Lip Gloss Pisces**wet n wild**$3.26**4.4★2,109 rev](https://www.amazon.com/dp/B07HLC9P3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pisces Birthday Gifts for Women 12PCS Purple Zodiac Gift Baskets for Women with 16 oz Pisces Glass Cup Candle Mini Jewelry Gift Box Unique Womens Birthday Gifts for Best Friend Her Mom Sister**Suhctuptx**$25.51**39 rev6mo ago](https://www.amazon.com/dp/B0GG9L6WRF) [**14PCS Pisces Birthday Gifts for Women 12 Pisces Zodiac Gifts for Women Bakets Get Well Gifts for Woman Friends Female Friendship Pis Astrological 16 oz Glass Cups with Gift Set Box**GiftPeak**$24.12**173 rev7mo ago](https://www.amazon.com/dp/B0G57H64FB) [**Pisces Unique Astrology Gift Zodiac Sign Decor Gifts Natural Crystal Zodiac Painting for Wall Art Office Decor Home Decor February March Birthday Gifts for Women Friend**Generic**$26.78**24 rev12mo ago](https://www.amazon.com/dp/B0FJZQJG4D) [**XYZONE Pisces Gifts for Women Pisces Zodiac Cosmetics Bag Travel Makeup Bags Pisces Birthday Gifts for Women & Astrology Lovers**XYZONE**$13.39**99 rev1y ago](https://www.amazon.com/dp/B0FDKP8WVB) [**virsomier 5pcs Funny Pisces Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Pisces)**virsomier**$9.94**27 rev1y ago](https://www.amazon.com/dp/B0F93B1PBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACCHEN Mood Ring Constellation Changing Color Emotion Feeling Finger Ring with Box (Pisces)**Acchen**$7.73**4.3★**▲ 839%**](https://www.amazon.com/dp/B07CB1MS1N) [**Zodiac Forever Rose Genuine One of A Kind Real Rose Hand Dipped In Lacquer & Trimmed In Real 24K Gold Everlasting 24K Gold Dipped Rose Romantic I Love You Gifts for Women 11 to 12 Pisces**Forever Rose**$121.81**5.0★**▲ 511%**](https://www.amazon.com/dp/B0D5QHSWNM) [**HAPPYPOP Pisces Gifts Women Men- Astrology Constellation Horoscope Gifts Zodiac Birthday Galaxy Pisces Socks Green**HAPPYPOP**$8.51**4.8★**▲ 202%**](https://www.amazon.com/dp/B0DJFC4CR4) [**HAPPYPOP Pisces Gifts for Men- Astrology Constellation Horoscope Gifts Zodiac Birthday Galaxy Pisces Socks**HAPPYPOP**$6.93**4.8★**▲ 94%**](https://www.amazon.com/dp/B0DPF88Z3S) [**Pisces Unique Astrology Gift Zodiac Sign Decor Gifts Natural Crystal Zodiac Painting for Wall Art Office Decor Home Decor February March Birthday Gifts for Women Friend**Generic**$26.78**4.6★**▲ 90%**](https://www.amazon.com/dp/B0FJZQJG4D)
**~~View all trending →~~**
## **What buyers say about pisces**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**21%
*“Very adorable gift”*
**Quality-Overall**14%
*“It feels elegant and thoughtfully made”*
**Color**13%
*“The color is very pretty”*
**Smell**13%
*“the soap smells lovely”*
**Soft Feel**6%
*“The Pisces socks are soft and comfortable”*
**Advertised Vs Actual Product**5%
*“Item as expected”*
**Design-Overall**4%
*“Design is very nice”*
**Brightness/Shine/Glow**4%
*“Nice sparkles”*
**Value For Money**3%
*“I found it a good value for the money compared to other plushies of similar size”*
**Size-Overall**2%
*“Fits nice”*
### **What buyers complain about **
**Size-Overall**20%
*“it's a little big for my wrist”*
**Quality-Overall**10%
*“Cheap”*
**Smell**7%
*“The wick stinks”*
**Durability**6%
*“broke after a few months”*
**Precious Gemstone**5%
*“The stone fell out of my bracelet what can I do”*
**Advertised Vs Actual Product**5%
*“Did not look as advertised”*
**Color**5%
*“Didn't think I was going to like the color however I love it”*
**Value For Money**4%
*“they're all a bit cheap”*
**Strap/String Quality**2%
*“Mine had strings hanging out that I had to cut off like a bunch of Em”*
**Material Quality**2%
*“the material is very thin”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**15%
**Quality-Overall**7%
**Wrist Fit**5%
**Color**5%
**Value For Money**4%
**Smell**4%
**Chain/Key Quality**3%
**Durability**2%
**Design-Overall**2%
## **Common questions**
- **Is pisces profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -89.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pisces niche?**
- 32 brands and 51 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in pisces?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.3%.
- **When does demand for pisces peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 16.7× the quietest.
- **What does it cost to enter the pisces niche?**
- Listings span $3.26–$121.81; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.
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