---
title: "Pisces Necklace — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pisces-necklace"
last_updated: "2026-08-06T10:28:10.145Z"
locale: en
meta:
description: "Niche score 30/100 · $14K/yr market · 58K searches/yr · $12.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $14K/yr market · 58K searches/yr · $12.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pisces Necklace — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **pisces necklace**
**Skip it**
Soft demand (-55.6% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 25Competition 25Returns 51Price range 56Avg price 54Brand share 47Review moat 58Quality gap 53
**Review moat**
**Good****1,160.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.70–$26.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$14K**
$14K/yr · 58K searches
**Growth**
**Bad****-55.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pisces necklace is a $14K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 30/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pisces necklace market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$16K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#4,027**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- TGOLM31% - kate spade new york29% - MJartoria7% - PAVOI5% - PANTIDE4% - Hewill4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.6% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pisces-necklace/trend)
## **Top pisces necklace search terms**
- **pisces necklace**43K/yr-51.8%0.9% conv. - **pisces jewelry**12K/yr-65.3%0.5% conv. - **pieces necklace zodiac**2K/yr-65.8%0.4% conv. - **pisces necklaces for women**971/yr-88.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pisces-necklace/search-terms)
## **Top pisces necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**kate spade new york Whats Your Sign Mini Pendant Pisces One Size**kate spade new york**$26.69**4.5★19 rev](https://www.amazon.com/dp/B0D8CM8S1W) [2**TGOLM 14k Gold Plated Pisces Sign March Birthstone Created-aquamarine Crystal Necklace for Women Birthday Gift**TGOLM**$14.69**4.6★489 rev](https://www.amazon.com/dp/B0B8RTLQYX) [3**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Pisces-3PCS Layered)**MJartoria**$13.95**4.2★3,480 rev](https://www.amazon.com/dp/B0CJF1SBV7) [4**PANTIDE 3Pcs Pisces Zodiac Layer Necklaces for Women Retro 14K Gold Plated 12 Constellation Pendant Necklaces Exquisite Letter Horoscope Old English Zodiac Sign Necklace Jewelry Birthday Gift**PANTIDE**$7.85**4.3★4,428 rev](https://www.amazon.com/dp/B08R19TP4Q) [5**Hollow Moon Crescent Pendant Necklace Pisces Zodiac Constellation Time Gemstone Bracelet Necklace for Women Men Christmas Jewelry Birthday Gift**Hewill**$10.02**4.0★166 rev](https://www.amazon.com/dp/B09Y863ZWG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LETFLY Pisces Zodiac Gold Necklace Stack for Women 18K Gold Plated Square Shaped Pendant with Adjustable Layered Snake Chain for Women Jewelry Gifts**LETFLY**$9.90**106 rev1y ago](https://www.amazon.com/dp/B0FGJBDHNS) [**GHIUYUI Zodiac Sign Pendant Necklaces for Women Men Stainless Steels Pisces Constellation Horoscope Medallion Retro Celestial Astrology Jewelry (Pisces 2.19~3.20 Gold)**GHIUYUI**$9.78**187 rev1y ago](https://www.amazon.com/dp/B0DS9SWHFP) [**kate spade new york Whats Your Sign Mini Pendant Pisces One Size**kate spade new york**$26.69**19 rev1y ago](https://www.amazon.com/dp/B0D8CM8S1W) [**DEQIYIJI Witchy Zodiac Sign Gothic Moon Necklace for Women Trendy Jewelry Astrology Whimsigoth Statement Pendant Vintage Boho Accessories Alt Whimsical Birthday Gifts Pisces**DEQIYIJI**$5.70**195 rev2y ago](https://www.amazon.com/dp/B0D3C69VM7) [**GHIUYUI Zodiac Sign Pendant Necklaces for Women Men Stainless Steels Leo Constellation Horoscope Medallion Retro Celestial Astrology Jewelry (Pisces 2.19~3.20 Silver)**GHIUYUI**$9.14**187 rev2y ago](https://www.amazon.com/dp/B0D1JYL6DF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hollow Moon Crescent Pendant Necklace Pisces Zodiac Constellation Time Gemstone Bracelet Necklace for Women Men Christmas Jewelry Birthday Gift**Hewill**$10.02**4.0★**▲ 152%**](https://www.amazon.com/dp/B09Y863ZWG) [**ChungLong0593 Zodiac Natural Stone Horoscope Charms Necklace 12 Constellation Astrology Healing Gemstone Crystal Card Necklace for Women Birthday Anniversary Friendship Exquisite Jewelry Gift Promise Jewelry Gift Card-Pisces**ChungLong0593**$5.77**4.3★**▲ 104%**](https://www.amazon.com/dp/B0D14293C7) [**GHIUYUI Zodiac Sign Pendant Necklaces for Women Men Stainless Steels Pisces Constellation Horoscope Medallion Retro Celestial Astrology Jewelry (Pisces 2.19~3.20 Gold)**GHIUYUI**$9.78**4.4★**▲ 83%**](https://www.amazon.com/dp/B0DS9SWHFP) [**kate spade new york Whats Your Sign Mini Pendant Pisces One Size**kate spade new york**$26.69**4.5★**▲ 51%**](https://www.amazon.com/dp/B0D8CM8S1W) [**TGOLM 14k Gold Plated Pisces Sign February Birthstone Created-amethyst Crystal Necklace for Women Birthday Gift**TGOLM**$14.18**4.6★**▲ 25%**](https://www.amazon.com/dp/B0B8RSRNQ9)
**~~View all trending →~~**
## **What buyers say about pisces necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Chain/Key Quality**19%
*“Zodiac pendant chain”*
**Quality-Overall**17%
*“Product is well made”*
**Soft Feel**13%
*“Delicate and lovely”*
**Color**13%
*“pretty”*
**Durability**13%
*“Beautiful piece that has lasted”*
**Design-Overall**6%
*“Lots of detail in the charms despite them being dainty”*
**Weight Light**6%
*“Lightweight necklace and very pretty”*
**Size-Overall**6%
*“Fits nice”*
**Advertised Vs Actual Product**4%
*“Exactly what my daughter was wanting”*
**Adjustability/Rotatability/Reclining**4%
*“I love it can be adjusted so drastically”*
### **What buyers complain about **
**Durability**50%
*“The necklace and the bracelet both broke”*
**Quality-Overall**33%
*“cheap and low quality”*
**Precious Gemstone**17%
*“the stone on the bracelet doesnt last”*
### **Top return reasons **
**Size-Overall**47%
**Quality-Overall**16%
**Metal Authenticity**9%
**Chain/Key Quality**9%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Fastener Quality**3%
**Color**3%
**Durability**2%
**Product Condition**2%
## **Common questions**
- **Is pisces necklace profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 18 tracked products. 90-day search growth is -55.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the pisces necklace niche?**
- 14 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in pisces necklace?**
- Top complaints mined from reviews: Durability, Quality-Overall, Precious Gemstone. The return rate is 3.0%.
- **When does demand for pisces necklace peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the pisces necklace niche?**
- Listings span $5.70–$26.69; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 1,160 reviews — the moat a new listing must climb.
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