---
title: "Pins — $686K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pins"
last_updated: "2026-08-11T15:55:14.860Z"
locale: en
meta:
description: "Niche score 57/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pins — $686K/yr Amazon US Niche (2026) - Flapen"
---
# **pins**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 50Conversion 12Competition 70Returns 96Price range 69Avg price 36Brand share 84Review moat 46Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.73–$40.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$686K**
$686K/yr · 7.2M searches
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,873.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pins is a $686K/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pins market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$826K–$1.0M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#7,873**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**38 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**51%**
Top 20: 83%
**Top-5 click share**
**43%**
Top 20: 74%
**Open market**
**46%**
- SINCCO20% - Papacharms16% - fiintrwa8% - THE ARTISAN'S WHISPER3% - POP MART3% - MINTHE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.
175K125KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pins/trend)
## **Top pins search terms**
- **pin**2.1M/yr+55.7%0.1% conv. - **pins**1.4M/yr+5.9%1.7% conv. - **enamel pins**1.0M/yr+5.3%0.3% conv. - **pins for backpacks**617K/yr+14.8%0.4% conv. - **hat pins**261K/yr-2.1%0.2% conv. - **pins for bags**184K/yr+6.9%0.4% conv. - **cute pins**218K/yr+7.6%0.4% conv. - **lapel pin**204K/yr-5.7%0.0% conv. - **funny pins**185K/yr+8.7%0.7% conv. - **enamel pin**174K/yr+4.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pins/search-terms)
## **Top pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$27K8%$55K12%$82K16%$110K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**4.4★93 rev](https://www.amazon.com/dp/B0G43LWVQ1) [2**SINCCO 20/40/50 PCS Cute Enamel Pins Bulk Funny Backpack Pins Aesthetic Lapel Badge Pins Set Assorted Enamel Brooch Pins for Backpacks Hats Bags Landyards**SINCCO**$10.53**4.6★515 rev](https://www.amazon.com/dp/B0DCZ4PDP7) [3**SINCCO 20/40/50/80 PCS Cute Enamel Backpack Pins Funny Enamel Pins Bulk Set Cool Button Pins Aesthetic Brooch Lapel Pins Anime for Backpacks Jackets Hats Kids Girls(Style-20)**SINCCO**$10.08**4.6★1,037 rev](https://www.amazon.com/dp/B0B5D8S1DP) [4**fiintrwa 20 Mixed Enamel Brooch Bulk Set Lapel Badges Cartoon Plant Enamel Pin Sets Funny Button Pins Jewelry for Backpack Cloths Hats Jacket Decoration**fiintrwa**$10.77**4.5★1,589 rev](https://www.amazon.com/dp/B09Y894FXS) [5**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**4.3★88 rev](https://www.amazon.com/dp/B0FJFSRVPF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MINTHE 100PCS Sewing Pins for Fabric Straight Pins Sewing with Pearlized Colored Heads Quilting Supplies Pearl Stick Corsage Head**MINTHE**$3.73**3,229 rev7mo ago](https://www.amazon.com/dp/B0G5LZJGRD) [**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**93 rev7mo ago](https://www.amazon.com/dp/B0G43LWVQ1) [**Funny Pins Bulk for Adult 30PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$11.92**93 rev7mo ago](https://www.amazon.com/dp/B0G43F5N5Y) [**AIVIOI 2 Pieces of My Social Battery Creative Badge 7 Days a Week Fun Enamel Emotional Badge Functional Aesthetic Brooch Perfect Accessory for Personalizing Backpacks Jackets Bags or Any Fabric Surface with a Sense of Humor!**AIVIOI**$8.10**245 rev8mo ago](https://www.amazon.com/dp/B0G2CRK9WX) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**88 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prokva Ita Bag Pin Display Backpack with Insert Kawaii Aesthetic Backpack with Laptop Sleeve for Cosplay and Concert Black (Pins NOT Included Patent Design)**Prokva**$40.01**4.8★**▲ 280%**](https://www.amazon.com/dp/B0CQT2NFMT) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**4.3★**▲ 278%**](https://www.amazon.com/dp/B0FJFSRVPF) [**MINTHE 100PCS Sewing Pins for Fabric Straight Pins Sewing with Pearlized Colored Heads Quilting Supplies Pearl Stick Corsage Head**MINTHE**$3.73**4.6★**▲ 276%**](https://www.amazon.com/dp/B0G5LZJGRD) [**72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl**Rozecollin**$6.88**4.7★**▲ 169%**](https://www.amazon.com/dp/B0DRT8LGPY) [**Funny Pins Bulk for Adult 30PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$11.92**4.4★**▲ 153%**](https://www.amazon.com/dp/B0G43F5N5Y)
**~~View all trending →~~**
## **What buyers say about pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good variety”*
**Advertised Vs Actual Product**14%
*“As described”*
**Value For Money**12%
*“Well worth it”*
**Ease Of Use**6%
*“easy to handle”*
**Size-Overall**6%
*“Great size for what i needed them for”*
**Strength**6%
*“Pretty sturdy bag”*
**Color**5%
*“the colors are pretty”*
**Durability**4%
*“Dont break easy great purchase”*
**Gifting Purpose**3%
*“Fun Gift”*
**Efficiency**2%
*“Work very well”*
### **What buyers complain about **
**Strength**19%
*“The pins are very flimsy”*
**Quality-Overall**16%
*“reduced Quality”*
**Size-Overall**13%
*“To short”*
**Thickness**8%
*“Theyre too thick”*
**Durability**5%
*“and break easily”*
**Rusts/Corrodes**4%
*“They rusted”*
**Advertised Vs Actual Product**3%
*“Wrong description,”*
**Ease Of Use**2%
*“Hard to use”*
**Material Quality**2%
*“will not go through the material”*
**Weight Heavy**2%
*“It's bulky,”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**11%
**Value For Money**10%
**Functionality-Overall**6%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Strength**5%
**Material Quality**3%
**Color**2%
**Thin**2%
## **Common questions**
- **Is pins profitable to sell on Amazon United States?**
- The niche generates $686K/yr across 46 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the pins niche?**
- 38 brands and 66 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in pins?**
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.9%.
- **When does demand for pins peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pins niche?**
- Listings span $3.73–$40.01; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.
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