---
title: "Pink Umbrella — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pink-umbrella"
last_updated: "2026-08-11T15:11:19.531Z"
locale: en
meta:
description: "Niche score 59/100 · $117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $117K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Umbrella — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **pink umbrella**
**Worth a look**
Shows a sweet-spot price point ($23.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 58Conversion 34Competition 75Returns 69Price range 76Avg price 95Brand share 81Review moat 23Quality gap 67
**Avg price**
**Incredible****$23.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.73–$118.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$117K**
$117K/yr · 183K searches
**Review moat**
**Bad****8,144.77**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink umbrella is a $117K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink umbrella market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$139K–$185K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**41%**
- Yoobure27% - SoulRain14% - GORILLA GRIP5% - Shinok5% - Seniny4% - AMMSUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +32.2% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-umbrella/trend)
## **Top pink umbrella search terms**
- **pink umbrella**125K/yr+43.4%3.2% conv. - **umbrella pink**19K/yr+28.6%3.3% conv. - **pink umbrella for women**22K/yr-34.7%2.5% conv. - **hot pink umbrella**7K/yr+84.3%2.3% conv. - **pink umbrellas**4K/yr+37.8%1.8% conv. - **light pink umbrella**4K/yr+30.4%4.6% conv. - **small pink umbrella**4K/yr+28.9%5.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-umbrella/search-terms)
## **Top pink umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Pink)**SoulRain**$10.12**4.5★310 rev](https://www.amazon.com/dp/B0F6B5YQQ6) [2**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.72**4.5★2,913 rev](https://www.amazon.com/dp/B0D9N7Q3XB) [3**Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.52**4.5★214 rev](https://www.amazon.com/dp/B0FY2MT522) [4**Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.68**4.5★2,913 rev](https://www.amazon.com/dp/B0D7BN5FWS) [5**GORILLA GRIP Compact Travel Size Umbrella for Rain Sleek Design Fits Backpack Purse and Carry On Lightweight Under 1lb One Click Open and Close Wind Resistant Durable Waterproof Quick Dry Pink**GORILLA GRIP**$17.40**4.5★4,090 rev](https://www.amazon.com/dp/B0BXQWJT73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.48**3,573 rev3mo ago](https://www.amazon.com/dp/B0GV3S8FGZ) [**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**103 rev4mo ago](https://www.amazon.com/dp/B0G5PYXNDQ) [**wfljl Transparent Umbrella 11-Inch with Pink Cherry Blossom Design Clear Umbrellas for Rain for Daily Use and Outdoor**wfljl**$10.47**27 rev6mo ago](https://www.amazon.com/dp/B0GCZV783Q) [**Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids**Seniny**$10.73**206 rev7mo ago](https://www.amazon.com/dp/B0G4C6GS12) [**Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.52**214 rev8mo ago](https://www.amazon.com/dp/B0FY2MT522)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.48**4.2★**▲ 213%**](https://www.amazon.com/dp/B0GV3S8FGZ) [**Seniny Umbrellas for Rain with Ring Buckle - Travel Umbrella Compact for Backpack Car Walking Automatic UV Umbrella for Sun Protection Small Portable & Folding Umbrellas for Windproof Women Kids**Seniny**$10.73**4.4★**▲ 210%**](https://www.amazon.com/dp/B0G4C6GS12) [**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**4.6★**▲ 208%**](https://www.amazon.com/dp/B0G5PYXNDQ) [**TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack**TUMELLA**$20.14**4.5★**▲ 203%**](https://www.amazon.com/dp/B0DH4WWXJ8) [**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.72**4.5★**▲ 178%**](https://www.amazon.com/dp/B0D9N7Q3XB)
**~~View all trending →~~**
## **What buyers say about pink umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality, good price, good size and arrived on time”*
**Strength**13%
*“Pretty and sturdy”*
**Durability**8%
*“Material feels durable”*
**Ease Of Use**7%
*“easy to carry”*
**Weather Proof**6%
*“holds up well in the wind”*
**Value For Money**6%
*“Great Value”*
**Size-Overall**6%
*“fits perfectly in my bag”*
**Advertised Vs Actual Product**6%
*“Looks Just like the photo”*
**Compactness**4%
*“Compact enough for traveling”*
**Color**4%
*“Color is very pretty”*
### **What buyers complain about **
**Durability**18%
*“Broke after one use”*
**Size-Overall**11%
*“Also, the handle is way too short”*
**Quality-Overall**10%
*“Horrible quality control”*
**Ease Of Use**9%
*“not user friendly”*
**Strength**4%
*“Flimsy”*
**Weather Proof**4%
*“it will not stand up to any kind of weather”*
**Weight Heavy**4%
*“Way Too Heavy”*
**Water Resistance**3%
*“Not Windproof :”*
**Color**3%
*“Not baby pink”*
**Advertised Vs Actual Product**3%
*“not as described”*
### **Top return reasons **
**Size-Overall**43%
**Weight Heavy**10%
**Color**6%
**Ease Of Use**5%
**Functionality-Overall**5%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Strength**4%
**Quality-Overall**4%
**Compactness**2%
## **Common questions**
- **Is pink umbrella profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 47 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +32.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the pink umbrella niche?**
- 33 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in pink umbrella?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.
- **When does demand for pink umbrella peak?**
- Demand peaks in Aug; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the pink umbrella niche?**
- Listings span $6.73–$118.78; the average listing price is $23.18 (sweet spot $15–$100). The average incumbent carries 8,145 reviews — the moat a new listing must climb.
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