---
title: "Pink Necklace — $361K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pink-necklace"
last_updated: "2026-08-11T16:12:02.418Z"
locale: en
meta:
description: "Niche score 62/100 · $361K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $361K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Necklace — $361K/yr Amazon US Niche (2026) - Flapen"
---
# **pink necklace**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 39Conversion 32Competition 87Returns 46Price range 74Avg price 66Brand share 96Review moat 66Quality gap 70
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****$5.52–$41.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****872.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.90**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$361K**
$361K/yr · 1.0M searches
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pink necklace is a $361K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Apr–May–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink necklace market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$278K–$348K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#2,357**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**58 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**31%**
Top 20: 67%
**Top-5 click share**
**28%**
Top 20: 61%
**Open market**
**66%**
- YOYUNLUO10% - Pychee6% - SHINUS BOHO5% - Paxuan5% - Hicarer5% - Batiyeer4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-necklace/trend)
## **Top pink necklace search terms**
- **pink necklace**219K/yr+17.7%0.5% conv. - **pink bracelet**158K/yr+21.4%0.7% conv. - **pink necklaces for women**101K/yr+3.6%0.7% conv. - **pink jewelry sets for women**91K/yr-7.4%0.6% conv. - **pink bracelets for women**84K/yr-0.1%0.9% conv. - **pink jewelry set**51K/yr+11.9%0.5% conv. - **pink bracelets**51K/yr+23.0%0.9% conv. - **hot pink bracelet**34K/yr+21.5%0.7% conv. - **pink and gold jewelry**33K/yr+0.5%0.6% conv. - **pink necklace and earring set**21K/yr+30.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-necklace/search-terms)
## **Top pink necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$11K6%$22K9%$32K12%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YOYUNLUO 3PCS Pink Bracelets for Women Tennis Bracelet Set with Adjustable & Clasp Styles Rose Gold Plated CZ Jewelry Gift for Girlfriend Mom Daily & Formal Wear**YOYUNLUO**$13.21**4.4★221 rev](https://www.amazon.com/dp/B0FGJLT156) [2**Pychee Summer Surfer Heishi Bracelet Set for Women Stackable Gold Plated Clay Ploymer Bead Stretch Pink Beach Layering Bracelets Jewelry (A-pink&gold set)**Pychee**$7.86**4.5★85 rev](https://www.amazon.com/dp/B0C88W3QNL) [3**Batiyeer 3 Pcs Cuban Link Chain Necklace Bracelet Rhinestone Hoop Earrings Bling Crystal Hip Hop Jewelry for Women(16 Inch Rose Gold Pink)**Batiyeer**$18.16**4.3★4,476 rev](https://www.amazon.com/dp/B0CF5BSQ8N) [4**CSY Fashion Boho Oval Crystal Opals Statement Bib Necklace Earrings Bohemian Enamel Costume Jewelry Set Gifts for Women (pink - silver tone)**CSY**$17.19**4.5★746 rev](https://www.amazon.com/dp/B0B2HN44LJ) [5**Unicra Rhinestone Bridal Wedding Jewelry Sets Pink Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Pink)**Unicra**$10.62**4.5★224 rev](https://www.amazon.com/dp/B0FK4TXP8H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHESHY Birthstone Gold Necklace for Women Dainty Non Tarnish 14K Gold Plated Clover Necklaces Pink CZ Station Choker Necklace Birthday Gifts Womens Gold Jewelry**ZHESHY**$10.78**79 rev8mo ago](https://www.amazon.com/dp/B0G1M3M1F5) [**JAKAWIN Silver Rhinestone Jewelry Set Wedding Necklace Earrings for Women**JAKAWIN**$13.58**1,702 rev9mo ago](https://www.amazon.com/dp/B0FSRQBZML) [**SHINUS BOHO 14K Gold Plated Beaded Stack Bracelets Sets for WomenStackable Trendy Waterproof Ball Beads Pink Stretch Bracelet Stocking Stuffer Accessories Jewelry Mothers Day Gifts**SHINUS BOHO**$11.64**394 rev11mo ago](https://www.amazon.com/dp/B0FNQZLM52) [**Unicra Rhinestone Bridal Wedding Jewelry Sets Pink Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Pink)**Unicra**$10.62**224 rev11mo ago](https://www.amazon.com/dp/B0FK4TXP8H) [**YOYUNLUO 3PCS Pink Bracelets for Women Tennis Bracelet Set with Adjustable & Clasp Styles Rose Gold Plated CZ Jewelry Gift for Girlfriend Mom Daily & Formal Wear**YOYUNLUO**$13.21**221 rev1y ago](https://www.amazon.com/dp/B0FGJLT156)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZMJK Colorful Chunky Beaded Necklace for Women Acrylic Bead Choker Necklaces Fashion Large Round Beads Necklaces for Women Handmade Summer Jewelry (Pink Beaded Necklace)**ZMJK**$9.48**4.2★**▲ 93%**](https://www.amazon.com/dp/B0FBR2ST4Y) [**SHINUS BOHO 14K Gold Pearl Beaded Cross Bracelets Stack Set for Women Stretch Pink Beads Ball Jewelry Friendship Summer Vacation Outfit Trendy Stocking Stuff Birthday Gift**SHINUS BOHO**$11.77**4.6★**▲ 88%**](https://www.amazon.com/dp/B0DSMSS5PQ) [**Flyonce Pale Pink Flower Statement Necklace Boho Summer Holiday Beach Jewelry Floral Flowers Collar Necklaces with Earrings for Women**Flyonce**$17.16**4.5★**▲ 54%**](https://www.amazon.com/dp/B0F6MKY9JF) [**Hangwo Womens Brides Bridesmaid Jewelry Set Austrian Crystal Teardrop Elegant Necklace Dangle Earrings Link Bracelet Wedding Prom Costume Party Events Evening Dress (Light Pink-Gold Plated)**Hangwo**$17.21**4.5★**▲ 39%**](https://www.amazon.com/dp/B0F4XF25MV) [**Batiyeer 3 Pcs Cuban Link Chain Necklace Bracelet Rhinestone Hoop Earrings Bling Crystal Hip Hop Jewelry for Women(16 Inch Rose Gold Pink)**Batiyeer**$18.16**4.3★**▲ 36%**](https://www.amazon.com/dp/B0CF5BSQ8N)
**~~View all trending →~~**
## **What buyers say about pink necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The quality feels solid”*
**Color**20%
*“The colors are pretty”*
**Size-Overall**10%
*“not too loose not too tight”*
**Value For Money**8%
*“Value for price”*
**Weight Light**4%
*“and lightweight”*
**Brightness/Shine/Glow**4%
*“The Glitters And Sparkle Are So Cute To Me”*
**Durability**4%
*“have held up really well”*
**Advertised Vs Actual Product**4%
*“It is exactly as advertised”*
**Shape/Style**3%
*“It's very aesthetic”*
**Comfort-Overall**3%
*“Very comfortable”*
### **What buyers complain about **
**Size-Overall**18%
*“Extremely small”*
**Quality-Overall**17%
*“Way over priced for low quality”*
**Durability**9%
*“didnt even really last a week”*
**Color**7%
*“just sad the color faded from it so quickly”*
**Chain/Key Quality**5%
*“Plus chain is a little short”*
**Value For Money**4%
*“I knew it was cheap”*
**Metal Authenticity**3%
*“the color of the necklace is not gold”*
**Precious Gemstone**3%
*“diamond already fell off”*
**Advertised Vs Actual Product**2%
*“didnt look at all like the picture showed👎 Was so disappointed”*
**Wrist Fit**2%
*“The bracelet did not fit my wrist I had some issues may want to use an extender if youre like me”*
### **Top return reasons **
**Size-Overall**28%
**Color**22%
**Wrist Fit**11%
**Quality-Overall**10%
**Advertised Vs Actual Product**6%
**Metal Authenticity**4%
**Defective Material/Parts**2%
**Material Quality**2%
**Chain/Key Quality**2%
**Shape/Style**2%
## **Common questions**
- **Is pink necklace profitable to sell on Amazon United States?**
- The niche generates $361K/yr across 67 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the pink necklace niche?**
- 58 brands and 102 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in pink necklace?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.
- **When does demand for pink necklace peak?**
- Demand peaks in Apr–May–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the pink necklace niche?**
- Listings span $5.52–$41.70; the average listing price is $13.90 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.
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